{"id":1273,"date":"2018-02-06T16:02:17","date_gmt":"2018-02-06T09:02:17","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=1273"},"modified":"2018-10-20T21:49:20","modified_gmt":"2018-10-20T14:49:20","slug":"10x-6-years-copywriter-prerna-malik","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/10x-6-years-copywriter-prerna-malik\/","title":{"rendered":"TCC Podcast #74: How to 10x your business in 6 years with Prerna Malik"},"content":{"rendered":"<p>Copywriter and founder of <em>The Content Bistro<\/em>, Prerna Malik joins Kira and Rob for the 74th episode of\u00a0<em>The Copywriter Club Podcast<\/em>. And we cover quite a bit of ground as we talk about&#8230;<\/p>\n<p>\u2022 \u00a0how she became a freelance content writer (thanks to a family illness)<br \/>\n\u2022 \u00a0how she has grown her business despite living thousands of miles from her best clients<br \/>\n\u2022 \u00a0why she\u2019s only invests in training that delivers a real ROI<br \/>\n\u2022 \u00a0the activities she spent time on to get her first several clients<br \/>\n\u2022 \u00a0how she went from $21,000 in 2011 to $200,000+ this year<br \/>\n\u2022 \u00a0how she thinks about the packages she offers (and how she prices them)<br \/>\n\u2022 \u00a0how she splits duties with her business partner (and husband)<br \/>\n\u2022 \u00a0what copywriters should be doing differently with social media<br \/>\n\u2022 \u00a0how she schedules her week to get things done (the hacks and systems she uses)<br \/>\n\u2022 \u00a0what she\u2019ll be doing differently in 2018<br \/>\n\u2022 \u00a0the advice she would offer to a \u201cjust-starting-out\u201d copywriter, and<br \/>\n\u2022 \u00a0where she thinks copywriting will go in the future<\/p>\n<p><em>Note: Because Prerna lives in India, we weren\u2019t able to use our usual recording software, so the sound has a few hiccups\u2026 we\u2019re really sorry about that.<\/em><\/p>\n<p>Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_6098\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-1273-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC074PM.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC074PM.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC074PM.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC074PM.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=1273-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC074PM.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC074PM.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<a href=\"https:\/\/www.contentbistro.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Content Bistro<\/a><br \/>\n<a href=\"https:\/\/theartofsimple.net?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Art of Simple<\/a><br \/>\n<a href=\"https:\/\/www.launchgrowjoy.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Launch Grow Joy<\/a><br \/>\n<a href=\"http:\/\/www.annesamoilov.com\/show\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Fearless Launching<\/a><br \/>\n<a href=\"https:\/\/www.themogulmom.com\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Mogul Mom<\/a><br \/>\n<a href=\"http:\/\/www.awaionline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">AWAIhttp:\/\/www.awaionline.com\/copywriting\/p\/<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/gp\/product\/1946978108\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1946978108&amp;linkCode=as2&amp;tag=brandstory00-20&amp;linkId=81d0ba1b74b5b8cbb00a6d95839759f9\"><em>Mass Persuasion Method<\/em><\/a><br \/>\n<a href=\"https:\/\/copyhackers.com\/product\/copy-hackers-bundle-ebooks\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Copyhackers books<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/gp\/product\/0307465357\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0307465357&amp;linkCode=as2&amp;tag=brandstory00-20&amp;linkId=75eba9d04e3c0e41a4d74bb66f97c7ec\"><em>4-Hour Work Week<\/em><\/a><br \/>\n<a href=\"https:\/\/www.contentbistro.com\/launchcopypackage\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Fully Loaded Launch<\/a><br \/>\n<a href=\"http:\/\/www.myersbriggs.org\/my-mbti-personality-type\/mbti-basics\/home.htm?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Miers Briggs<\/a><br \/>\n<a href=\"https:\/\/www.contentbistro.com\/entrepreneur-lessons-year-7\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\"><em><span style=\"font-weight: 400;\">7 Entrepreneurial Lessons Learned in Our 7th Year of Business<\/span><\/em><\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/TheBizBistro\/\">Biz Bistro<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\">The Copywriter Club Facebook Group<\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>Intro:\u00a0<a href=\"https:\/\/soundcloud.com\/fauves\/content-for-now\">Content (for now)<\/a><br \/>\nOutro:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/album\/gravity\/id304219081?i=304219099\">Gravity<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1275 size-full\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2018\/02\/Prerna-Malik-Small.png\" alt=\"Copywriter Prerna Malik\" width=\"300\" height=\"300\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2018\/02\/Prerna-Malik-Small.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2018\/02\/Prerna-Malik-Small-150x150.png 150w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2018\/02\/Prerna-Malik-Small-50x50.png 50w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<p><strong>Kira: <\/strong>What if you could hang out with seriously talented copywriters, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That\u2019s what Rob and I do every week at The Copywriter Club podcast.<\/p>\n<p><strong>Rob:<\/strong> You\u2019re invited to join the club for episode 74 as we talk with content specialist and copywriter Prerna Malik about creating high-performing content for clients like Amy Porterfield and Katrina Springer; what we need to know about social media copy; what she did to earn $200,000 in a single year; and what\u2019s it like to work with your spouse every single day.<\/p>\n<p><strong>Kira:<\/strong> Welcome, Prerna.<\/p>\n<p><strong>Rob: <\/strong>Welcome, Prerna!<\/p>\n<p><strong>Prerna:<\/strong> Hi! Thanks so much for having me here!<\/p>\n<p><strong>Kira:<\/strong> It\u2019s great to have you on the show, and a great place to start is with your story, and how did you end up running Content Bistro with your husband?<\/p>\n<p><strong>Prerna:<\/strong> So, I blog; like a regular \u201cmom\u201d blog, it\u2019s called The Mom Writes. And I started it in November of 2008 because I was a new mom. My daughter was nine months old, and while I love being with her, I also wanted something that was creatively stimulating and, you know, I used to read a lot of blogs when\u2014you know\u2014between feeding her and, you know, being with her and all that. So it just kind of started to so make sense to my sleep-deprived brain to, you know, start one! That blog&#8230;it started growing, and it led to me getting noticed by small businesses who then started reaching out and saying, you know, \u201cWould you write for us?\u201d That then led to things like social media gigs because, at that time I was super-active on Twitter. Now, I\u2019m not so active, but yeah. I was super-active on Twitter, and then clients starting asking, \u201cOkay, would you manage our social media for us\u201d, you know? Especially Twitter.<\/p>\n<p>So I took a couple of courses to be sure that I knew what I was doing, and I started doing very part-time social media management and blogging for small businesses. And things were going okay, and I was you know, having a lot of fun; I was being able to stay at home with my daughter, and I had some creative work. And this was very part-time thing for me because my husband, Mayank, his full-time job was what was supporting us financially. So it was good. But then, around January of 2010, Mayank got really, really sick. He was in a lot of pain, and the doctors just couldn\u2019t reach a clear diagnosis. We were just going from one doctor to the other. We were told we had everything from arthritis to TNJ to gout; it was really crazy, and it finally reached a stage where he was in so much pain that he couldn\u2019t go to work.<\/p>\n<p>So, there we were\u2014<em>laughs<\/em>\u2014no job, no real income, and you know, our savings were getting, you know, not super-fast because of his medical bills. And I couldn\u2019t go back to full-time work. I used to be a communication skills trainer with Dell, and before that with American Express, but I couldn\u2019t because my daughter was real young and Mayank was in no shape to look after her. So, we needed to do something and, we often now look back and say that, you know, 2010 was the <em>worst <\/em>year of our life, and also the best year, because while we did struggle a lot, we also decided to start a business! Because that was clearly the smart thing to do, I guess&#8230;<em>laughs<\/em>. But honestly we realized that, you know, we had a few clients with, you know&#8230;.who&#8230;to The Mom Writes, and we could just focus on growing this and see how it went from there. I mean, what was the most that would happen?<\/p>\n<p>So, March 2011 is when we came up with the name Social Media Direct. Content Bistro happened way later; Social Media Direct was what this current business was called at that time, and we started reaching out to our past clients and our current clients and telling them we were during this full-time now, and we would appreciate the referrals. On the personal front, a writer friend reached out to me and told me that, just get your husband&#8212;because I\u2019d been blogging about it on The Mom Writes and talking about his sickness\u2014so, she said that, you know, \u201cJust get his PH levels tested, because I think he\u2019s got chronic inflammation\u201d, and that was the case. He <em>did<\/em> have chronic inflammation; he PH levels were very acidic. And that kind of what\u2019s started our journey to healthy eating, and eating better, and we started working our diets as well. So that first year, 2011, was a lot about hustle and learning humility. <em>Laughs<\/em>. Like I said, we had no money, so we\u2014I reached out to a friend of me and asked him to make our website pro bono because, yeah. I had no money. In that first year, all we spent was like, literally $100 or so on hosting from Bluehost. So yeah, that\u2019s pretty much how we started; cold emailing. I sent out <em>tons<\/em> and tons of emails; I made like a database of businesses, and I reached out to them, and I still remember. On the fourth of March 2011 is when one of the persons that I\u2019d emailed to emailed me back saying, \u201cOkay, you know, I would like to know more about your social media management services\u201d. And, yeah; we were in business. This was a lady who had a doll business, and it was a social media management retainer contract that we signed her on, and by March 2012, a year later when we completed our first year, we made a little over 21K, which I know is not much, but it felt like 200K for us at that time!<\/p>\n<p><strong>Kira:<\/strong><em> (Laughs)<\/em><\/p>\n<p><strong>Prerna: <\/strong>Because twelve months earlier, we had nothing. Like, <em>nothing,<\/em> you know? So it just went from there; social media management and then blogging was what I started to be noticed for, and we got the opportunity, you know, over the years to work with some <em>amazing,<\/em> amazing entrepreneurs, including Tish Oxenreider of The Art of Simple, Andrea Ayers of Launch Grow Joy, Anne Samoilov of Fearless Launching, The Mogul Mom&#8230;.so many others. So&#8230;.but, it walled further, and around 2015 is when I started getting a lot of requests to do copywriting for my current clients. And, I\u2019d taken AWAI\u2019s Six-Figure Copywriting. I didn\u2019t really, you know, dive deep enough. But then I also took Mass Persuasion Method by Bushra Azhar, and then I had all of Johanna\u2019s Copy Hacker ebooks. She had this big bundle sale, I don\u2019t know&#8230;.I still remember I scooped all of them up at that time. And then, I got into copywriting. And we re-branded to Content Bistro in June 2015, so, to include both copywriting and content services as well. So, if you kind of look at it, I\u2019ve been doing copywriting for about two years now, full-time. And it amazes me how far we\u2019ve come from 2010 of course, and even 2015 for that matter. So that\u2019s how we started Content Bistro! <em>Laughs. <\/em>It\u2019s a long story, but yeah!<\/p>\n<p><strong>Rob: <\/strong>It\u2019s an amazing story and, before we go any farther, you know, going from 20K to over $200,000 a year, we need to mentioned you\u2019re doing this from India. You\u2019re not, you know, based in New York City; you\u2019re not necessarily surrounded by the people that we would normally think of are the great clients we should be going after, so how do you do that? How do you do it from so far away?<\/p>\n<p><strong>Prerna: <\/strong>The first time that I went to the U.S. was last year! You know I never been to the U.S. before that. And, this was in October, November is when the first time I ever went to the U.S. for a couple of conferences. But yeah, it\u2019s not been easy, but it\u2019s not been as difficult or challenging as well, because I think it all comes down to three or four big things. One is, you know, just showing up. Doing the work. And just, you know, building relationships you know, being present; offering value; doing good work, and&#8230;and essentially, being willing to put in the hard yards, you know? I honestly am not a fan of the \u201cfour-hour workweek\u201d, and I don\u2019t see that happening for me.<\/p>\n<p>It\u2019s my Type-A personality; I do not like four-hour workweeks; I like just doing the work, so yeah. Building relationships, trusting our gut, you know\u2014that really worked, you know! It gets easy to kind of get overwhelmed with all the noise out there, and kind of say, \u201cOh, you know I should be going out to <em>this<\/em>, and I should be doing <em>this<\/em>, and I should be doing <em>that<\/em>\u201d or investing in <em>this<\/em>, and that\u2019s a another thing, you know.<\/p>\n<p>We are very careful with what we invest in. So we\u2019ve never invested more than 20% of what we make every year into our business. We have this rule and we\u2019re very careful about what we invest in. And then leveraging those investments and leveraging our strengths as well. I love building on my strengths, and seeing what I\u2019m good at, and then you know, just going from there. Also, I think, one thing that really helped us was having a consistent marketing plan and calendar. It\u2019s not something that\u2019s very fancy or very hi-tech even, it\u2019s like a spreadsheet, but\u2014<em>laughs<\/em>\u2014it does the job for us.<\/p>\n<p><strong>Kira:<\/strong> All right, there\u2019s a lot in there that I want to talk about. You mentioned that you are very careful about what you invest in, and I also read on your website that you ensure that you implement every single course that you buy, which is impressive, probably to most people listening because I\u2019m guilty of buying courses that I just&#8230;I never even touch.<\/p>\n<p><strong>Prerna: <\/strong><em>(Laughs)<\/em><\/p>\n<p><strong>Rob: <\/strong><em>What?<\/em><\/p>\n<p><strong>Kira: <\/strong>Crazy, right?<\/p>\n<p><strong>Rob: <\/strong>Come on.<\/p>\n<p><strong>Kira:<\/strong> So, how do you do that? <em>(Laughs)<\/em>&#8230;.Maybe it\u2019s just a mindset.<\/p>\n<p><strong>Prerna: <\/strong>Yeah; like I said, financial stewardship is one of our core values. We\u2019re very careful about what we invest our money into; everything that we invest in <em>has<\/em> to have an ROI for us. And I know\u2014and I think 100K, 120K probably, and I was like, yeah, I need all the courses because that\u2019s what\u2019s going to get me&#8230;you know!<\/p>\n<p><strong>Kira:<\/strong> Right.<\/p>\n<p><strong>Prerna: <\/strong>To the next step! <em>(Laughs). <\/em>But then&#8230; So we kind of revisit our values very often we talked about. It\u2019s reflection, really. It sounds very clich\u00e9 maybe, but yeah, it really helps for us to see: is this, you know, really who we are? And also knowing that whatever we invest in <em>has<\/em> to have an ROI for us. So, we only buy what we need in that point of time in our business. Then, once we invested in it, we make sure that we\u2019ve set time aside to work on the course. And, this kind of ties in with the buying decision, so say, there\u2019s an\u2014I just have someone ask me\u2014and I\u2019m not going to say who, but he\u2019s again, like huge in the industry\u2014and he was like, \u201cI\u2019m surprised you never bought any of our courses.\u201d <em>(Laughs)<\/em>. And I was like&#8230;<\/p>\n<p><strong>Kira:<\/strong> <em>Laughs<\/em>.<\/p>\n<p><strong>Prerna:<\/strong> \u201cIt\u2019s timing, you know.\u201d So he\u2019s like, \u201cWhy?\u201d And I was like, you know, \u201cEach time you open a course, I\u2019ve already been working on one, and I know I don\u2019t have the time to devote to your course, so it just doesn\u2019t make sense for me to sign up then.\u201d And he\u2019s like, \u201cThat\u2019s very interesting.\u201d So I was like, \u201cI\u2019m sorry if it sounds silly!\u201d He was like, \u201cNo, it doesn\u2019t sound silly; it\u2019s just that it\u2019s very new to me.\u201d And that\u2019s pretty much how I decide whether or not I need a course. Also, once you\u2019ve set time aside, we make sure that we actually show up and do the work. And, so we use Team Days. I worked with Team Days for my weekly plan. I have a day that\u2019s Thursday that\u2019s dedicated to learning. So, that day I\u2019m just doing my coursework, and you know, working on that. That\u2019s what really helps, so it\u2019s really no, like it or not, very fancy system that I have, it\u2019s just that making sure I have the time to work on the course and then signing up for it, and putting blinders on for the rest of the time\u2014l<em>aughs\u2014<\/em>which isn\u2019t easy! But&#8230;<\/p>\n<p><strong>Kira:<\/strong> That\u2019s hard.<\/p>\n<p><strong>Prerna: <\/strong>Yeah&#8230;. I need to do it.<\/p>\n<p><strong>Rob: <\/strong>I think it\u2019s super-impressive that you make sure that you\u2019re applying the things that you\u2019re learning, and obviously something I need to do more of. I want to talk a little bit more about the hustle that you really went through in the first year or two of your business, you know, when you\u2019re struggling that first year. I know you mentioned, that, you know, you reached out to a few people, but what were some of the other activities that you were doing in order to bring in new clients to make sure that you had money coming in, and to put yourself on the pathway so you could actually grow to six figures and larger?<\/p>\n<p><strong>Prerna: <\/strong>First thing that I did was a lot of cold emailing. I would make databases of businesses and write their contact details and the name of the person who took&#8212;-I would send them emails saying that, you know, \u201cI noticed that you haven\u2019t updated your blog,\u201d or maybe, \u201cYour Facebook page is not getting the engagement it deserves, and here\u2019s how I can help you, and here are the clients I\u2019ve worked with in the past,\u201d or \u201cI\u2019m currently working with&#8230; So, would you like to get onto a quick call and chat about this?\u201d That was the thing that worked <em>really<\/em> well for us.<\/p>\n<p>The other thing that worked really well was our own content and social media strategy. So, ensuring that we blog regularly, ensuring that we, you know, am active on social, and sharing things and doing promotions, and you know, all of those things that worked really well as well. It\u2019s something that I still do; our own content strategy is key to us for growing a business. And then, guest posting; oh my gosh! I must have done don\u2019t know how many guest posts; I think like, at least one 150 guest posts or more. And, yeah! So those were the three main strategies that we used and worked really hard on. And they worked really well for us, yeah.<\/p>\n<p><strong>Kira:<\/strong> So I want to ask you about your biggest year yet. <em>(Laughs)<\/em>. Like, I can\u2019t wait to ask you about the 200K that you made this past year and, we know you said you made it with ease and grace&#8230;<\/p>\n<p><strong>Prerna:<\/strong> Mmm-hmm.<\/p>\n<p><strong>Kira: <\/strong>You\u2019ve come a long way since the 21K that you made in 2011. How did you achieve it as far as like, what did you sell? What was the combination that made it successful? And then, even beyond that, like what was the mindset behind the business in order to achieve 200K?<\/p>\n<p><strong>Prerna:<\/strong> So we had our first 100K year in 2014, and this is when we had like a lot of social media and blogging content clients, but we were working a lot of hours in 2014, you know? We\u2014between the two of us, Mayank and me, we were working 80 to 90 hours and&#8230;yeah, so that was a lot, you know? 40, 45 hours a week, both of us. It was a lot. And, we didn\u2019t have like a lot of work, but we knew that we don\u2019t want to do this. While we don\u2019t want a four-hour workweek, we also don\u2019t want to continue doing this.<\/p>\n<p>In 2016, we exceeding this goal; we touched 150K, and it was mainly because of copywriting clients and copywriting projects. In 2016, we worked like 16 hours or so between the two of us, and we increased our income by 50% so it was mainly, you know putting\u2014we did a lot, we still do, a lot of product-type services. In fact, that\u2019s what I thrive on, and that\u2019s what I love doing, is product-type services and copywriting packages, instead of just stand-alone things. So that worked really well for us, and so, 2017, like 70% of our business is copywriting and content only. And, since our clients\u2014the ones that we were working with\u2014were getting excellent results, we decided to kind of focus solely on that in 2017, and did a <em>whole<\/em> lot of product-type services.<\/p>\n<p>We launched Fully Loaded Launch, which did really well. We did a lot of collaborations, you know, meeting guest experts and different courses, etc. And everything was centered around copywriting, and it was so easy because it just felt as if everything was just flowing and you know, people were just buying things and just signing up and&#8230; <em>(laughs)<\/em>&#8230;. it was, yeah. It was so fun. And like, we love traveling, so for us, if we are able to take like four vacations in the year, or more, yeah. That\u2019s like a great year. And, that\u2019s what we did, you know. We\u2019ve been doing this now for like the past three years? We\u2019ve taken like, between four vacations and two to three stay-cations, so we know that we\u2019re, like, on the right track. It\u2019s like this great work-life balancing that we\u2019ve kind of now, you know, achieved; it feels really good. And, so yeah, that\u2019s how we reached the 200K, <em>(laughs)<\/em>, beginning 2017.<\/p>\n<p><strong>Rob: <\/strong>Let\u2019s dive into your package services, and what some of those look like. You know, as you sat out to figure out, \u201cOkay, this is what I\u2019m going to package up; this is what we\u2019re going to offer our clients,\u201d walk us through that process, and how you decided what to include, how you decided to price your packages, and the results, the response that clients have given you since then.<\/p>\n<p><strong>Prerna:<\/strong> Building relationships is really important to me, and that\u2019s for our clients as well, so I kind of try and see, you know, what is it that they hire me for? But, what is it that they also need? You know. And, using those insights, and also like, you know, kind of listening to online conversations in Facebook groups and things like that, you know, you kind of hear what people say when they\u2019re launching or when they\u2019re, you know, working on their website copy, etc. etc. So you kind of then have those insights, and using that, you know, it\u2019s easy for me to kind of come up with, like say, a product, a service idea that will help them meet their goals, you know. It makes great sense for me because I\u2019m working on one client project then, and it\u2019s financially viable for them as well because they don\u2019t need to hire multiple contractors or, you know, do things in bits and pieces. They get everything they want.<\/p>\n<p>Our most successful product-type package to date has been the Fully Loaded Launch, which I arrived at after doing a bunch of, you know sales copy email sequences for people and realizing that they would also need, you know, their opt-in done for them, or they would need, you know, a blog content. So Fully Loaded Launch gives them like, pretty much everything: gives them their opt-in, their sales copy, like a seven-email sequence\u2014and they can add additional emails depending on what\u2019s their launch model\u2014and then that gives them, you know, blog posts and social media content as well, and then they\u2019ve got certain add-ons if they want like Facebook ad copy, etc. etc. So, that\u2019s like our most popular because yeah, clients love that. You know, they\u2019re like, \u201cGosh, this is like, you know, I just&#8230;I wouldn\u2019t have to work with anyone else except my designer!\u201d And if they\u2019re using InfusionSoft, my InfusionSoft person.<\/p>\n<p>But you know, this takes care of everything. So&#8230;so that\u2019s very successful. The other one that we offer is for websites, which is&#8212;which gives you your home page, your about page, your opt-in page, and calls-to-action for your opt-in, and a bio. So that works really well as well. And even just something like blog posts; I package them up. You don\u2019t just hire me for one blog post; you hire me for a <em>package of four\u2014<\/em>which would include, say, you know, you\u2019re blog posts; it would include photos; it would include your SEO metadata, because this is all the stuff that I\u2019ve been doing, so I\u2019m just building on my strengths. And this is what I tell everybody: leverage your strengths. See what it is that you\u2019re really, really good at, then\u2014for lack of a better word\u2014<em>amplify that.<\/em> Leverage that. Build on that. There are so many ways to do things, and trust your gut. So, that\u2019s how I create my product-type services.<\/p>\n<p><strong>Kira: <\/strong>I want to hear more, and get into the weeds. So, with your launch package, do you mind sharing how much you charge and how long it actually takes you, and if you have a team helping you, or if you\u2019re working on it and you\u2019re dedicated to it for a month, what does that actually look like?<\/p>\n<p><strong>Prerna: <\/strong>The Fully Loaded Launch package&#8230;it starts at around $10,000, and that includes your opt-in page, your sales page, your thank you page, your seven-email sequence, it includes three authority-building blog posts, it includes twenty custom social media updates to share your offer; and then if you want then you can add on more emails, etc. etc., but like a package like this, it\u2019s tailored for people who are launching like e-courses or like a high-end coaching offer, and I don\u2019t have a team, but I do all the writing myself. I have an editor, who does all my editing. I don\u2019t do any of my editing on my own; I sent it to her. And, for something that\u2019s just this, it would take me about&#8230;about four weeks, start to finish. And, if it\u2019s someone who\u2019s got like more emails, more add-ons like, you know if they want additional blog posts or additional Facebook ad copy, or &#8230;.or they need me to kind of map out their funnel for them, then obviously the time goes up as well.<\/p>\n<p><strong>Rob: <\/strong>And how do you price your packages?<\/p>\n<p><strong>Prerna:<\/strong> Like I said, you know, again. Being good financial stewards is very important to us, and we want our packages to be as value-based as they can possibly be without us undervaluing ourselves. So, I know that doesn\u2019t really give you like a very tactical answer, but we have like this minimum baseline rate, and Mayank is the one who does our pricing, because that\u2019s his core area and his expertise. So he works out all the financial logistics and all of that, but&#8230; So we have this minimum baseline hour rate in our head. We don\u2019t want to make anything less than that. And, we just go from there. I know how long it takes me on research, to write; so I give him all that information, and then he comes up with a package price. Of course we do the usual seeing what others are charging; making sure it\u2019s not too high, not too low; its competitive; it takes into account the experience and the expertise that we have; and also that it\u2019s aligned with who we are as a brand, essentially.<\/p>\n<p><strong>Kira: <\/strong>I want to hear more about working with your husband. And, what that looks like. It sounds like you both have identified your strength, and you focus on that. But, what are you responsible for? Clearly, writing&#8230; what else? What is your husband doing as well?<\/p>\n<p><strong>Prerna:<\/strong> That\u2019s like a really good question, and I get this so often because everyone\u2019s like, \u201cOh my gosh, you work with your husband? You know, I would\u2019ve killed him, or we would\u2019ve you know divorced a long time ago!\u201d So, <em>laughs<\/em>, yeah&#8230;no, you\u2019re absolutely right. Knowing each other\u2019s strength is super-important. So, that\u2019s what we do. We divided our tasks accordingly, and we go from there. One thing I must mention that I place a lot of value on is personality tests. <em>Laughs<\/em>. It was, you know, the Myers-Briggs test. We took that I think some years ago, and it was like&#8230;I can feel a light bulb had gone on. I had better understanding of him, and&#8230; he knew why I do certain things, because I\u2019m an INTJ, and he\u2019s ISFJ, and&#8230;.for those, you know, who are familiar with Myers-Briggs, would know that it makes a lot of difference to know what your partners are, and what you are because it, you know, it really helps you to understand each other better, which is <em>super<\/em> important when you\u2019re working together and not just living together! So, that. Also, having very clearly defined responsibilities for both the house and the business, because we\u2019re in both together. So, for instance, in our house, I don\u2019t do laundry, you know? He\u2019s in charge of laundry, and he has a system for it; I don\u2019t even mess with it. I\u2019m just glad that I have clean clothes.<\/p>\n<p><strong>Kira:<\/strong><em> (Laughs). \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n<p><strong>Prerna:<\/strong> And making the beds is my domain. It\u2019s my thing. I\u2019m obsessed with making the beds every day. I want them done a certain way. I\u2019m anal about it! So yeah. That\u2019s what I do and he\u2019s just fine with it. So that\u2019s kind of the thing for the house. So dividing that\u2014those responsibilities\u2014is important. And another very important thing is trusting each other completely, and keeping each other motivated and focused. So I have my days when I\u2019m like, I\u2019m not good enough. And everybody else is doing great things, and you know, so and so has gotten this client, and so and so has launched this course, and here I am, sitting here, and I have things and I\u2019m like, tears and I have these major breakdowns. He\u2019s there and he comforts me. It makes a huge difference. And the same goes for him! He has his days when he\u2019s like, this is just too boring and you\u2019re just at home and not doing anything and all of that, so it really helps to kind of keep each other motivated and focused and it helps to trust each other and know that both of you have the best interest for not just each other, but also your business at heart. So that really helps.<\/p>\n<p><strong>Rob: <\/strong>Yeah, I mean, it\u2019s difficult enough to choose a partner to be married with, but if you chose the wrong person to be married and a business partner with, I can see that that would be tough.<\/p>\n<p><strong>Kira:<\/strong> <em>(Laughs)<\/em><\/p>\n<p><strong>Prerna:<\/strong> Yeah! <em>(Laughs)<\/em><\/p>\n<p><strong>Rob:<\/strong> So I want to shift focus just a little bit and talk a little bit about social media, Prerna. You did so much social media for your clients, and I\u2019m curious what we as copywriters ought to be doing in social media. Either, just to get our brands out there or to attract clients or even if it\u2019s just to have fun. What should we be doing in social media?<\/p>\n<p><strong>Prerna: <\/strong>So, most importantly, showing up. I see a lot of copywriters not showing up on social. And not sharing their gifts, sharing their talents, sharing their expertise. So, that\u2019s really important. But I can also see how it can get seriously overwhelming, because you\u2019re not just working on your content, you\u2019re also working on client projects, so it\u2019s very difficult to juggle these different balls in the air and not drop them. So what\u2019s really worked for us is having a content calendar so you know what you\u2019re focusing on every month.<\/p>\n<p>You have a theme of the month, say like, this month for us, it\u2019s just homepage copywriting and the business of copywriting, so I would be talking about the different aspects of the home page and my group on my page and mixing it up with general content, I\u2019ll be sharing a blog post on writing a home page, my Facebook live sessions would have to do with either that or hiring your first copywriter, because those are the two central themes for this month. So having the content calendar and again, really, don\u2019t overthink it, don\u2019t make it fancy, just get it done is what I\u2019ve always, always focused on.<\/p>\n<p>And from a social media standpoint, if you\u2019ve got the gift of video, I would say definitely do a lot of videos, like Facebook lives, because those do really, really well. I, personally, haven\u2019t done them regularly, but it\u2019s something that we\u2019re working on this year in 2018. So I will be doing Facebook lives every Saturday, and I want to analyze and see how that works out for us. But again, regardless of what you decide to use, whether you go on Twitter, whether you go on Facebook, whether you go on Instagram, wherever you go, consistently showing up is key, and offer great value, and be yourself. Super important. Again, sounds clich\u00e9, but I cannot emphasize the importance of doing this because it really helps me to connect with you. Like, \u201cOh, you like Harry Potter?! I love Harry Potter too! We should chat about this course that I\u2019m working on!\u201d I am not kidding you\u2014those are conversations I have had. \u201cOh, you love essential oils? I love essential oils too! I think we could work really well together!\u201d I have no idea how clients make those decisions, but those are real conversations I\u2019ve had with people who have seen a random Facebook post I may have done talking about something that I\u2019m super passionate about and again, that just helps them connect.<\/p>\n<p><strong>Kira: <\/strong>Can you talk about your e-book? I know you wrote an e-book called How to Be a working mom\u2026<\/p>\n<p><strong>Prerna: <\/strong><em>(Laughs)<\/em><\/p>\n<p><strong>Kira: <\/strong>\u2026and I\u2019m really interested in this as far as like, even today, your daughter\u2019s older now, I\u2019m not sure of the exact age, but how are you scheduling your week as far as how you lay out your days? You mentioned already that you have Thursday Learning Day, but what type of productivity hacks or systems do you use, especially when you have kids and you\u2019re managing a lot?<\/p>\n<p><strong>Prerna:<\/strong> So I wrote this book like I think the second year that I had a blog\u2014second or third year. This was my first product. I\u2019ve since updated it a lot of times. I took kind of time with my state of life and things that I\u2019ve since learned or decided don\u2019t work anymore, but&#8230; yeah! So, some of the systems that have stayed consistent with us\u2014and even with our daughter\u2014she was 9 months when I started\u2014she\u2019s 9 years. She\u2019ll be 10 in March, in fact. So yeah, it\u2019s been a long time. <em>(laughs)<\/em><\/p>\n<p>The three systems that I\u2019ve always, always used regardless of how old she is, has been menu planning, so I know what we\u2019re eating that day. I hate having to think at lunch time that I need to do something so it just saves my brain space\u2014it just helps me save all that time and energy. So menu planning is one. Planning my day; I\u2019m type A and I\u2019m such an obsessive planner so I plan my day. Earlier, I didn\u2019t have themed days\u2014I used to have blocks of time, but I realized I work better when I\u2019m not jumping from one project to another, so that\u2019s why we switched to themed days, sometime early last year, and that really helped our productivity. So, that&#8230; and the third thing is planning your chores. The central theme is to plan. So yeah, those three things, whether I do anything else or not, if I do those three things, I\u2019m good. I know I\u2019ll get things done in the week and I\u2019m prepared.<\/p>\n<p>Besides that, automating a lot. Like, bill payments and like I said, splitting the chores between your partner and you. It works really, really well. Like, mine does grocery shopping\u2014that\u2019s his department. So I don\u2019t have to care about that. Once he gets those, I do the menu planning. Or we do it together. Delegating in the house works just as wonderfully as it does for your business, so if you can, and when you can afford it, hire help for the house. We have a cook and a cleaning lady. It is the best thing ever. Ever! So those work really well. Also just take a good look at the things that you\u2019re doing on a weekly basis and see if there are certain things that you just don\u2019t have to do.<\/p>\n<p>One of the things for me, an example was, I used to reply to emails all the time, you know? Like, as soon as an email came in I felt that need to reply to them and now I just reply to emails twice in the day and only the ones that my VA has forwarded to me, but twice a day. That\u2019s it. So if you find certain things are being too much of a time-suck, you know, just kind of step away from them for a while and see if it impacts your life in any other way. So, yeah. Those are some of the things that have worked really well for us.<\/p>\n<p><strong>Rob: <\/strong>Prerna, I\u2019m curious about where your business goes from here. You\u2019ve hit this great marker of $200k a year in a really comfortable way that feels good for you. What does the future look like? What are you going to be doing in 2018? What are you going to be doing differently to grow more or do things differently?<\/p>\n<p><strong>Prerna: <\/strong>So, 85% of our revenue in the last two years has been from our services, you know? Which is great, but out of that, like 70% of that is copywriting and the rest, 15% is content creation and we also do marketing and strategy planning for our clients. So the last 24 months or so, we\u2019ve just been focused on growing our service-based business and getting noticed, and getting great results for our clients so that we\u2019re able to build up this portfolio. But, we haven\u2019t been able to devote as much time to our products and to being good affiliates, to affiliate promotions, and to sharing products that we really, truly believe in. So, 2018, we\u2019ve got these three revenue streams identified: the services, our products, and affiliates. And we want all three to grow. So our goal for 2018 is to make $250k to $300k minimum, leveraging these three things.<\/p>\n<p><strong>Kira: <\/strong>Prerna, I read an article you wrote, \u201cThe 7 Entrepreneur Lessons I Learned in 2017\u201d and you included some great lessons in that. Do you have any favorites from that list or anything that resonated with your audience the most that you can share with us?<\/p>\n<p><strong>Prerna: <\/strong>2017 was a good year and we did revisit a few lessons. But my favorites, and the ones that we\u2019ve already kind of started focusing on, is: a) processes. We need better processes. And that\u2019s, again, tied into our desire to grow three revenue streams together and we need to have solid systems in place and that\u2019s one of the reasons why I signed up for 10x Freelance Copywriter when Joanna Wiebe opened it and when you guys shared it. And I knew that this is it! It\u2019s made a huge difference in our revenue so I knew that she was the one I wanted to learn from. And the other lesson we\u2019ll be focusing on straight off the bat is focusing on our health. We\u2019ve seen what happens when you don\u2019t focus on your health, you know? Sleep and eating right. I am not kidding when I say it is the worst thing ever. So these two things are my favorite: better processes and you know, focusing on our health and well being so we really want to do better with both of these, personally.<\/p>\n<p><strong>Kira: <\/strong>And I just want to dig into that a little more. I know that you used to wake up around 430am, and I\u2019m done that\u2014I did that for a couple of years. And recently, I feel like I just can\u2019t do it anymore, physically, mentally; so can you just speak to that? What happened? What was the impact of waking up early? Is it really worth it?<\/p>\n<p><strong>Prerna: <\/strong>Yeah, it is. You know, I\u2019m in introvert. So I enjoy the quiet time and I enjoy the distraction-free uninterrupted time I get, because even though my daughter is older now, I need to wake her up around 630, so you know, to get her ready for school, then go drop her, and then do our stuff. So waking up early has been really, really good for me. And when I wake up early, I am in a better mindset for the rest of the day. So, there are days when I don\u2019t sit down and do any writing. You know? I would just probably do the reading, do my research maybe, or catch up on a course if it\u2019s Thursday, so\u2014but, I just feel more in control of my day. Which, then, kind of puts me in the right mindset for the rest of the day, yeah.<\/p>\n<p><strong>Rob:<\/strong> Prerna, as I\u2019ve listened to all of the advice and the experience you\u2019ve shared, I wonder if there\u2019s anything specific that you would say to a copywriter who\u2019s just starting out; somebody who\u2019s maybe in India, maybe they\u2019re here in the states, maybe somewhere in Europe, but they don\u2019t have any resources, they maybe don\u2019t know where to start, they have an idea that they maybe want to become a copywriter, but you know, they\u2019re not sure how. What advice would you give to them?<\/p>\n<p><strong>Prerna:<\/strong> Couple of things. 1) Don\u2019t overthink things; just start. Don\u2019t obsess over the perfect website. I had the worst website ever when we started and I still don\u2019t think it\u2019s perfect by any means, but don\u2019t overthink it. Just start getting out there, start offering your services, be prepared to work hard. Be prepared to work for less money you may expect or you may think. I haven\u2019t done pro bono work ever, so I can\u2019t say if that works or something like that, but I would say just price yourself relevant to your experience and expertise.<\/p>\n<p>So one of the things that makes me really sad is when I see a lot of new copywriters come in and say, \u201cI\u2019m starting out and I want to make $100k.\u201d The 6 figure income thing is so huge. Laughs. You cannot expect to accomplish the goal without putting in the hustle or without getting the street-cred, so to speak, that\u2019s needed. You need to work hard, you need to keep learning and keep growing and be intentional about your learning as well. Do not fall victim to shiny object syndrome. Be very clear about what you need to learn and why you need to learn it; how is it going to help your business? And then most importantly, show up, and do really good work. Do really good work. Be prepared to go the extra mile. You don\u2019t have to become a doormat for your clients; I have never done that. You need to have strong boundaries. But prepare to give your best. Stick to deadlines! You know? These are basics. Just stick to deadlines. As hype-y as this may sound, if I can do it, really, you can! So these are things that I would say just keep in mind and then go out there and put yourself out there.<\/p>\n<p><strong>Kira: <\/strong>Based on what you\u2019ve learned and seen over the last decade you\u2019ve been in business and in content and copy, what do you predict that the future of copywriting looks like over the next few years?<\/p>\n<p><strong>Prerna: <\/strong>I would say a lot more collaboration between copywriters. I see that happening a lot already, you know? Copywriters working together on projects and I think that\u2019s something we should be doing a lot more of. And as much as everyone likes talking about AI and how the robots are going to take over writing copy for us, I don\u2019t see that happening anytime soon. I think collaboration is going to be key for the copywriting industry. It\u2019s a great way for us to\u2014I like to think of it as \u201cridding the world of bad copy\u201d\u2014so combine forces. Because if you\u2019re working alone, and you\u2019re working on a website homepage, working together can give so much goodness to a client. I love collaborating. That\u2019s something I\u2019ve done a lot of over the years so it\u2019s something I\u2019m really excited about. I want to do more of this and 2018 as well, and I\u2019m still exploring different ways and ideas, but that\u2019s something I see happening a lot in copywriting. And also, I feel starting to get away from the hype. I can see a lot of clients coming to me and saying, \u201cI don\u2019t want to use these terms\u201d or \u201cI don\u2019t want this to sound too modern-day marketing kind\u201d\u2014stepping away from the hype a little bit as well.<\/p>\n<p><strong>Kira:<\/strong> We want to thank you; I know we\u2019re at the end of our hour, so we want to thank you for sharing your story with us\u2014your powerful story of how you got into your business\u2014and giving us a look behind your business at all of your success. So thank you for your time!<\/p>\n<p><strong>Rob: <\/strong>Yes, thanks a lot!<\/p>\n<p><strong>Prerna:<\/strong> Thanks so much guys, this was really fun!<\/p>\n<p><strong>Rob: <\/strong>If people want to find out more about you online, Prerna, where should they go?<\/p>\n<p><strong>Prerna:<\/strong> My website is the best place, Content Bistro. That\u2019s contentbistro.com. And on Facebook, I have a Facebook group for entrepreneurs who are also parents and running a business, so you could look for the Biz Bistro on Facebook\u2014it\u2019s our Facebook group and we\u2019d love to have you there.<\/p>\n<p><strong>Rob: <\/strong>Fantastic. Thank you so much for sharing so much information with us.<\/p>\n<p><strong>Prerna:<\/strong> You are most welcome! Thank you so much for having me. This was awesome!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriter and founder of The Content Bistro, Prerna Malik joins Kira and Rob for the 74th episode of\u00a0The Copywriter Club Podcast. And we cover quite a bit of ground as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[3,99],"class_list":["post-1273","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-podcast","tag-prerna-malik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #74: How to 10x your business in 6 years with Prerna Malik - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Copywriter and content creator Prerna Malik on what it&#039;s like to build a copywriting business in India, how she went from $21,000 to more than $200,000 in just six years, what copywriters should be doing on social media, her advice to new writers, and much more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/10x-6-years-copywriter-prerna-malik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #74: How to 10x your business in 6 years with Prerna Malik - 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