{"id":2245,"date":"2018-08-23T19:58:32","date_gmt":"2018-08-23T12:58:32","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?page_id=2245"},"modified":"2019-10-23T04:35:06","modified_gmt":"2019-10-22T21:35:06","slug":"parris-book-list","status":"publish","type":"page","link":"https:\/\/thecopywriterclub.com\/parris-book-list\/","title":{"rendered":"Parris’ Book List"},"content":{"rendered":"

At TCCIRL, Parris Lampropolous shared his copywriter reading list with all the attendees at the conference. He recommended that we read each book more than once\u2026 the first time read to get a feel for the book, the second time underline, the third copy notes into a notebook, and so on (watch his presentation in the TCCIRL videos for more details). Here is the list\u2026<\/p>\n

How to Write a Good Advertisement<\/a>\u00a0<\/em>by Victor Schwab<\/p>\n

On Writing Well<\/a>\u00a0<\/em>by William Zinsser<\/p>\n

How to Win Friends and Influence People<\/a>\u00a0<\/em>by Dale Carnegie<\/p>\n

The Robert Collier Letter Book<\/a>\u00a0<\/em>by Robert Collier<\/p>\n

Scientific Advertising \/ My Life in Advertising<\/a>\u00a0<\/em>by Claude Hopkins<\/p>\n

Tested Advertising Methods<\/a>\u00a0<\/em>(Fourth Edition) by John Caples<\/p>\n

The First Hundred Million<\/a>\u00a0<\/em>by E. Halderman Julius<\/p>\n

Magic Words that Bring You Riches<\/a>\u00a0<\/em>by Ted Nicholas<\/p>\n

The Adweek Copywriting Handbook<\/a>\u00a0<\/em>by Joe Sugarman<\/p>\n

Positioning<\/a>\u00a0<\/em>by Al Ries and Jack Trout<\/p>\n

Ogilvy on Advertising<\/a>\u00a0<\/em>by David Ogilvy<\/p>\n

Breakthrough Advertising<\/a>\u00a0<\/em>(Chapters 1 and 2) by Eugene Schwartz<\/p>\n

Great Leads<\/a>\u00a0<\/em>by Michael Masterson and John Forded<\/p>\n

Breakthrough Advertising<\/a>\u00a0<\/em>(Chapter e) by Eugene Schwartz<\/p>\n

Influence<\/a>\u00a0<\/em>by Robert Cialdini<\/p>\n

Breakthrough Advertising<\/a>\u00a0<\/em>(rest of the book) by Eugene Schwartz<\/p>\n

 <\/p>\nClick here to see all of the copywriting resources we recommend<\/a>.<\/p>\n

 <\/p>\n

The links on this page are Amazon affiliate links, which means if you buy one of the books listed by clicking on the link, we’ll make a few cents on your purchase. It’s a great way to support The Copywriter Club at no extra cost to you. Thank you.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

At TCCIRL, Parris Lampropolous shared his copywriter reading list with all the attendees at the conference. 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