{"id":2540,"date":"2019-03-05T16:45:01","date_gmt":"2019-03-05T09:45:01","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=2540"},"modified":"2019-03-05T19:26:10","modified_gmt":"2019-03-05T12:26:10","slug":"showing-up-strategically-pauline-longdon","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/","title":{"rendered":"TCC Podcast #127: Showing up strategically with Pauline Longdon"},"content":{"rendered":"<p>Direct response copywriter Pauline Longdon shares her thoughts about showing up in a bigger way in the 127th episode of\u00a0<em>The Copywriter Club Podcast<\/em>. What does she mean by that? It\u2019s not enough any more to just show up. You need to be strategic about how, where, when and with whom you show up. And that\u2019s just one of the many things we discussed with Pauline, Here\u2019s a short list of some of the other topics we covered&#8230;<br \/>\n\u2022 \u00a0how she went from army nurse to up-and-coming copywriter<br \/>\n\u2022 \u00a0the impact that depression had on her\u2014and how she dealt with it<br \/>\n\u2022 \u00a0how her experience as a nurse helped her develop the copywriter\u2019s secret weapon<br \/>\n\u2022 \u00a0why she writes \u201cemotional\u201d direct response copy<br \/>\n\u2022 \u00a0why we should forget copy tricks and what to do instead to write more emotionally<br \/>\n\u2022 \u00a0what she did to accelerate her copywriting business<br \/>\n\u2022 \u00a0the worst thing a prospect can say to you (and why it doesn\u2019t matter)<br \/>\n\u2022 \u00a0how she makes time for her own business<br \/>\n\u2022 \u00a0what she\u2019s learned from her time in the world\u2019s most exclusive copy training program<br \/>\n\u2022 \u00a0the must read book that copywriter should read<br \/>\n\u2022 \u00a0not just showing up but showing up strategically<br \/>\n\u2022 \u00a0how she optimizes\u2014not manages\u2014her time to get so much done<br \/>\n\u2022 \u00a0her unique\u2014longer\u2014take on the pomodoro technique<br \/>\n\u2022 \u00a0why Pauline invests in more than one copywriting group at the same time<br \/>\n\u2022 \u00a0what she\u2019s focused on in the coming year<\/p>\n<p>Ready to listen? Click\u00a0the play button below, or scroll down for a full transcript. And if you prefer to listen while doing other things, you can download this episode to your favorite podcast app. Be sure to subscribe so you don\u2019t miss another episode.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4190\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2540-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC127PL.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC127PL.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC127PL.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC127PL.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=2540-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC127PL.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC127PL.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<a href=\"https:\/\/marketingbullets.com\/archive\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Gary Bencivenga<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2XGBh6K\"><em>Think and Grow Rich<\/em><\/a><br \/>\n<a href=\"https:\/\/www.malemery.com\/home?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Mal Emery<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/parris-lampropoulos-96531630\/\">Parris Lampropolous<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2C6utGq\"><em>How to Win Friends and Influence People<\/em><\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2EMo3yb\">Victor Schwab<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2XyVv2q\"><em>Scientific Advertising<\/em><\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2XBoItz\"><em>Tested Advertising Methods 4<sup>th<\/sup>Edition<\/em><\/a><br \/>\n<a href=\"https:\/\/www.breakthroughadvertisingbook.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\"><em>Breakthrough Advertising<\/em><\/a><br \/>\n<a href=\"http:\/\/titansdvds.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\"><em>Titans of Direct Response<\/em><\/a><br \/>\n<a href=\"https:\/\/www.awai.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">AWAI<\/a><br \/>\n<a href=\"https:\/\/carlinecole.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Carline Anglade Cole<\/a><br \/>\n<a href=\"http:\/\/thecopyalchemist.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Pauline\u2019s Website<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>Intro:\u00a0<a href=\"https:\/\/soundcloud.com\/fauves\/content-for-now\">Content (for now)<\/a><br \/>\nOutro:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/album\/gravity\/id304219081?i=304219099\">Gravity<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2541 alignright\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02-300x300.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02-150x150.png 150w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02-768x768.png 768w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02-1024x1024.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02.png 1350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct response copywriter Pauline Longdon shares her thoughts about showing up in a bigger way in the 127th episode of\u00a0The Copywriter Club Podcast. What does she mean by that? It\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[161,3],"class_list":["post-2540","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-pauline-longdon","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #127: Showing up strategically with Pauline Longdon - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Direct response copywriter Pauline Longdon on writing &quot;emotional&quot; copy, dealing with depression &amp; what she&#039;s learned in the world&#039;s most exclusive copy club\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #127: Showing up strategically with Pauline Longdon - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Direct response copywriter Pauline Longdon on writing &quot;emotional&quot; copy, dealing with depression &amp; what she&#039;s learned in the world&#039;s most exclusive copy club\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/\" \/>\n<meta property=\"og:site_name\" content=\"The Copywriter Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-05T09:45:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-05T12:26:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02-300x300.png\" \/>\n<meta name=\"author\" content=\"rob Marsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:site\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rob Marsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/\"},\"author\":{\"name\":\"rob Marsh\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\"},\"headline\":\"TCC Podcast #127: Showing up strategically with Pauline Longdon\",\"datePublished\":\"2019-03-05T09:45:01+00:00\",\"dateModified\":\"2019-03-05T12:26:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/\"},\"wordCount\":372,\"commentCount\":1,\"image\":{\"@id\":\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2019\/03\/copywriter_Pauline_Longdon02-300x300.png\",\"keywords\":[\"Pauline Longdon\",\"Podcast\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/\",\"url\":\"https:\/\/thecopywriterclub.com\/showing-up-strategically-pauline-longdon\/\",\"name\":\"TCC Podcast #127: Showing up strategically with Pauline Longdon - 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