{"id":2543,"date":"2019-03-19T16:17:02","date_gmt":"2019-03-19T09:17:02","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=2543"},"modified":"2019-03-19T20:06:10","modified_gmt":"2019-03-19T13:06:10","slug":"copywriter-keli-chevalier","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/copywriter-keli-chevalier\/","title":{"rendered":"TCC Podcast #128: Leading as a copywriter with Keli Chevalier"},"content":{"rendered":"

Copywriter Keli Chevalier was the final speaker at TCCIRL19 and she brought down the house with her chant about booty call brands (get the videos to see what we\u2019re talking about). Now she\u2019s our guest for the 128th episode of\u00a0The Copywriter Club Podcast.<\/em> We had hoped to get this out last week before the event, so you could have a taste of what she was going to speak about, but it works as a follow up too. Here\u2019s what we covered:
\n\u2022 \u00a0how she unknowingly started writing copy while selling weapons for the Army
\n\u2022 \u00a0what she did as an Army Major (she was a pretty big deal)
\n\u2022 \u00a0how she developed her writing process\u2014the BOMB method\u2014while under fire in Iraq
\n\u2022 \u00a0the \u201cSitcom Principles\u201d that apply to sales pages and kick starter campaigns
\n\u2022 \u00a0why she likes to work with frameworks and the impact on her business
\n\u2022 \u00a0her thoughts on leadership and how it applies to copywriting
\n\u2022 \u00a0what she did to attract her first clients and get traction
\n\u2022 \u00a0what else she knows beyond copywriting
\n\u2022 \u00a0how to rock a conference (even before you get there)
\n\u2022 \u00a0what she\u2019s done to uplevel her business over the past few years
\n\u2022 \u00a0the people she has on her team\u2014there are a few you might not expect
\n\u2022 \u00a0the process she stole from the Army to get everyone on the same page
\n\u2022 \u00a0the thing she\u2019s done that has had the biggest impact on her business
\n\u2022 how harsh feedback changed her approach to everything she does<\/p>\n

We also talked about the imposter complex and her big goal for the coming year (it\u2019s a good one). Click\u00a0the play button below, or scroll down for a full transcript. Or if you prefer, download this episode to your favorite podcast app.<\/p>\n

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