{"id":2631,"date":"2019-04-23T16:13:14","date_gmt":"2019-04-23T09:13:14","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=2631"},"modified":"2019-04-23T18:36:59","modified_gmt":"2019-04-23T11:36:59","slug":"symphonic-copywriting-doug-pew","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/symphonic-copywriting-doug-pew\/","title":{"rendered":"TCC Podcast #133: Symphonic Copywriting with Doug Pew"},"content":{"rendered":"<p>Copywriter Doug Pew is our guest for the 133rd episode of\u00a0<em>The Copywriter Club Podcast<\/em>. Kira and Rob talked to Doug about his transition from composer of melodies to composer of sales email sequences and a whole lot more. Although he\u2019s only been at his copywriting business for about a year, he\u2019s found traction by connecting with the right mentors and bringing his past experience into his approach towards marketing. We talked to Doug about:<br \/>\n\u2022 \u00a0how he went from university professor to copywriter<br \/>\n\u2022 \u00a0what Kira needs to do to become a music professor\u2014it\u2019s not easy<br \/>\n\u2022 \u00a0the impact of losing the only job he ever wanted and the mindset adjustments he\u2019s made<br \/>\n\u2022 \u00a0the importance of mentors when you take on copywriting as a career<br \/>\n\u2022 \u00a0how what he learned as a composer that apply to copywriting<br \/>\n\u2022 \u00a0his MAESTRO framework for copywriting<br \/>\n\u2022 \u00a0the importance of stories and what it takes to find them<br \/>\n\u2022 \u00a0the challenges of getting started as a new copywriter<br \/>\n\u2022 \u00a0why you should aspire to be in a category of one<br \/>\n\u2022 \u00a0his favorite composer story and how it applies to what you\u2019re doing today<\/p>\n<p>If you want to know how to make your copy more musical, get this episode in your earbuds. To do that, click\u00a0the play button below, or download it to your favorite podcast app. Or you can scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7607\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2631-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC133DP.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC133DP.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC133DP.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC133DP.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=2631-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC133DP.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC133DP.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<p><em>Note: since we recorded this episode, Doug has changed his website from SymphoicCopywriting to RockStarCopywriting. Links have been updated but the audio file has not.<\/em><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriting-coach-david-garfinkel\/\" target=\"_blank\" rel=\"noopener noreferrer\">David Garfinkel<\/a><br \/>\n<a href=\"https:\/\/rayedwards.com\" target=\"_blank\" rel=\"noopener noreferrer\">Ray Edwards<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2XFKw6L\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Presence<\/em> by Amy Cuddy<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/direct-response-expert-brian-kurtz\/\">Brian Kurtz<\/a><br \/>\n<a href=\"https:\/\/www.rockstarcopywriting.com\/articles\/maestro-framework\" target=\"_blank\" rel=\"noopener noreferrer\">MAESTRO formula<\/a><br \/>\n<a href=\"https:\/\/en.wikipedia.org\/wiki\/Arturo_Toscanini\" target=\"_blank\" rel=\"noopener noreferrer\">Toscanini<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2IMCrZD\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Book Yourself Solid<\/em> by Michael Port<\/a><br \/>\n<a href=\"https:\/\/rezzz.com\" target=\"_blank\" rel=\"noopener noreferrer\">Jason Resnick<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2XBv631\" target=\"_blank\" rel=\"noopener noreferrer\">Jeff Walker\u2019s <em>Product Launch Formula<\/em><\/a><br \/>\n<a href=\"https:\/\/www.rockstarcopywriting.com\/book\" target=\"_blank\" rel=\"noopener noreferrer\">Free chapters of doug\u2019s book<\/a><br \/>\n<a href=\"https:\/\/www.rockstarcopywriting.com\" target=\"_blank\" rel=\"noopener noreferrer\">Doug\u2019s website<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>Intro:\u00a0<a href=\"https:\/\/soundcloud.com\/fauves\/content-for-now\" target=\"_blank\" rel=\"noopener noreferrer\">Content (for now)<\/a><br \/>\nOutro:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/album\/gravity\/id304219081?i=304219099\" target=\"_blank\" rel=\"noopener noreferrer\">Gravity<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p>Transcript and graphic coming soon&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriter Doug Pew is our guest for the 133rd episode of\u00a0The Copywriter Club Podcast. Kira and Rob talked to Doug about his transition from composer of melodies to composer of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[169,3],"class_list":["post-2631","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-doug-pew","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #133: Symphonic Copywriting with Doug Pew - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Copywriter and Composer Doug Pew on the MAESTRO framework, finding the right mentors, why you should aspire to be a category of one, composition, and more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/symphonic-copywriting-doug-pew\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #133: Symphonic Copywriting with Doug Pew - 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