{"id":2648,"date":"2019-05-28T16:00:02","date_gmt":"2019-05-28T09:00:02","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=2648"},"modified":"2019-05-29T03:31:28","modified_gmt":"2019-05-28T20:31:28","slug":"packages-prerna-mayank-malik","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/packages-prerna-mayank-malik\/","title":{"rendered":"TCC Podcast #138: Creating Better Packages with Prerna and Mayank Malik"},"content":{"rendered":"<p>Do you need better packages to offer your clients? Prerna and Mayank Malik join us for the 138th episode of\u00a0<i>The Copywriter Club Podcast<\/i> to share what they\u00a0know about packages. This is something a lot of copywriters struggle with, so Kira and Rob asked Prerna and Mayank about the best ways to think about and structure packages. Here\u2019s what we covered:<br \/>\n\u2022 \u00a0what has changed in their business over the past two years<br \/>\n\u2022 \u00a0their failure to reach a lofty revenue goal (and why it was still a success)<br \/>\n\u2022 \u00a0the key team players they lean on for support<br \/>\n\u2022 \u00a0how they create and refine the packages they offer their clients<br \/>\n\u2022 \u00a0the IMAGE framework they use when they come up with a new product<br \/>\n\u2022 \u00a0an example of how the use the framework to create packages<br \/>\n\u2022 \u00a0why they\u2019re so passionate about packages (and passion is definitely the right word)<br \/>\n\u2022 \u00a0the mistakes copywriters make when creating a package<br \/>\n\u2022 \u00a0why knowing your audience is the key to creating a good package<br \/>\n\u2022 \u00a0how the packages fit together in their business<br \/>\n\u2022 \u00a0how to get started creating a package for your business<br \/>\n\u2022 \u00a0how to make your existing package more profitable<br \/>\n\u2022 \u00a0their approach to launches and how they make sure the launch goes well<br \/>\n\u2022 \u00a0the niches and businesses that packages won\u2019t work for<br \/>\n\u2022 \u00a0how they manage their days to finish work by 3:00 each day<br \/>\n\u2022 \u00a0what to do before you decide to work with your spouse<\/p>\n<p>As usual, this is a good one. Click\u00a0the play button below or download this episode to your podcast app. If you\u2019d rather read, scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4400\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2648-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC138PM.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC138PM.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC138PM.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC138PM.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=2648-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC138PM.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC138PM.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<a href=\"https:\/\/thecopywriterclub.com\/10x-6-years-copywriter-prerna-malik\/\">Prerna\u2019s First TCC Interview<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-think-tank\/\">The Copywriter Think Tank<\/a><br \/>\n<a href=\"https:\/\/contentbistro.com\/profitsontapmasterclass\/\" target=\"_blank\" rel=\"noopener noreferrer\">Profits on Tap<\/a><br \/>\n<a href=\"https:\/\/contentbistro.com\/launch-copy-package\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fully Loaded Launch<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/mass-persuasion-triggers-bushra-azhar\/\">Bushra Azhar<\/a><br \/>\n<a href=\"https:\/\/contentbistro.com\" target=\"_blank\" rel=\"noopener noreferrer\">Prerna\u2019s website<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>Intro:\u00a0<a href=\"https:\/\/soundcloud.com\/fauves\/content-for-now\" target=\"_blank\" rel=\"noopener noreferrer\">Content (for now)<\/a><br \/>\nOutro:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/album\/gravity\/id304219081?i=304219099\" target=\"_blank\" rel=\"noopener noreferrer\">Gravity<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p>Transcript to come&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you need better packages to offer your clients? Prerna and Mayank Malik join us for the 138th episode of\u00a0The Copywriter Club Podcast to share what they\u00a0know about packages. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[3,99],"class_list":["post-2648","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-podcast","tag-prerna-malik"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #138: Creating Better Packages with Prerna and Mayank Malik - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Prerna &amp; Mayank Malik on failing to reach their revenue goal (and why it was still a win), why they love packages, how they manage their days, and more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/packages-prerna-mayank-malik\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #138: Creating Better Packages with Prerna and Mayank Malik - 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