{"id":2721,"date":"2019-09-17T16:16:08","date_gmt":"2019-09-17T09:16:08","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=2721"},"modified":"2019-09-17T08:26:56","modified_gmt":"2019-09-17T01:26:56","slug":"conversion-content-doug-paton","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/conversion-content-doug-paton\/","title":{"rendered":"TCC Podcast #153: Conversion Content with Doug Paton"},"content":{"rendered":"<p>Conversion content writer, Doug Paton, is the guest for the 153rd episode of\u00a0<em>The Copywriter Club Podcast<\/em>. We&#8217;ve known Doug since the beginning days of The Copywriter Club, so it&#8217;s about time we had him on the show to talk about his approach to content writing. We asked Doug all about:<br \/>\n\u2022 \u00a0his favorite place to fly fish (in British Columbia)<br \/>\n\u2022 \u00a0how \u201cnot wanting to talk to people\u201d led to his career choices<br \/>\n\u2022 \u00a0why he chose content as his focus as a copywriter<br \/>\n\u2022 \u00a0his stint writing books for kids\u2014and how he landed it<br \/>\n\u2022 \u00a0how he applies his experience writing for kids to his work today<br \/>\n\u2022 \u00a0his process for writing content and how he grabs attention<br \/>\n\u2022 \u00a0how he pitches new clients on content projects<br \/>\n\u2022 \u00a0what he done to build his network and the result on his work load<br \/>\n\u2022 \u00a0what Doug would do if he had to start all over<br \/>\n\u2022 \u00a0his definition of \u201cconversion content\u201d and how its different from other content<br \/>\n\u2022 \u00a0what he\u2019s done to land amazing clients like National Geographic<br \/>\n\u2022 \u00a0what he still struggles with in spite of his recent success<br \/>\n\u2022 \u00a0how he balances work with being a dad and the other demands on his time<br \/>\n\u2022\u00a0 what\u2019s next in his business and what the future holds for copywriting<\/p>\n<p>To hear what Doug had to share, click\u00a0the play button below, or scroll down for a full transcript. You can also subscribe and download this episode to your favorite podcast player (recommended). Don&#8217;t miss this one.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2344\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2721-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/153_Conversion_Content_with_Doug_Paton.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/153_Conversion_Content_with_Doug_Paton.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/153_Conversion_Content_with_Doug_Paton.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/153_Conversion_Content_with_Doug_Paton.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=2721-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/153_Conversion_Content_with_Doug_Paton.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"153_Conversion_Content_with_Doug_Paton.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<a href=\"https:\/\/thecopywriterclub.com\/headline-project-copywriter-justin-blackman\/\">Justin Blackman<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-shanelle-mullin\/\">Shanelle Mullins<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/tcc-podcast-7-jessica-mehring\/\">Jessica Mehring<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>Intro:\u00a0<a href=\"https:\/\/soundcloud.com\/fauves\/content-for-now\" target=\"_blank\" rel=\"noopener noreferrer\">Content (for now)<\/a><br \/>\nOutro:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/album\/gravity\/id304219081?i=304219099\" target=\"_blank\" rel=\"noopener noreferrer\">Gravity<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p>Transcript delayed but on its way soon&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conversion content writer, Doug Paton, is the guest for the 153rd episode of\u00a0The Copywriter Club Podcast. We&#8217;ve known Doug since the beginning days of The Copywriter Club, so it&#8217;s about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[192,3],"class_list":["post-2721","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-doug-paton","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #153: Conversion Content with Doug Paton - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Content writer Doug Paton on the difference between copy and content, working with clients like National Geographic, balancing being a dad with freelancing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/conversion-content-doug-paton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #153: Conversion Content with Doug Paton - 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