{"id":2974,"date":"2020-01-07T16:18:07","date_gmt":"2020-01-07T09:18:07","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=2974"},"modified":"2020-01-07T12:59:49","modified_gmt":"2020-01-07T05:59:49","slug":"3-word-rebellion-michelle-mazur","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/3-word-rebellion-michelle-mazur\/","title":{"rendered":"TCC Podcast #169: Your 3 Word Rebellion with Michelle Mazur"},"content":{"rendered":"<p>Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of\u00a0<em>The Copywriter Club Podcast<\/em>. Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about:<br \/>\n\u2022 \u00a0how Michelle became a messaging coach and strategist<br \/>\n\u2022 \u00a0what a \u201cmessaging strategist\u201d actually does on a day-to-day basis<br \/>\n\u2022 \u00a0how she lost her \u201cwhy\u201d and completely changed her business<br \/>\n\u2022 \u00a0what a three-word rebellion is and why you need to start one<br \/>\n\u2022 \u00a0a real world example how a \u201cthree-word rebellion\u201d changes a business<br \/>\n\u2022 \u00a0the process for creating your own rallying cry or<span class=\"Apple-converted-space\"><br \/>\n<\/span>\u2022 \u00a0the two things a good three-word rebellion (or positioning statement) does<br \/>\n\u2022 \u00a0how to make a pivot in your business (and how to message it)<br \/>\n\u2022 \u00a0how a three-word rebellion acts as a frame for speaking to your audience<br \/>\n\u2022 \u00a0what Michelle has done to overcome the imposter complex<br \/>\n\u2022 \u00a0her messaging advice to someone without her credentials<br \/>\n\u2022 \u00a0what she would change about the marketing world<br \/>\n\u2022 \u00a0how she met the perfect partner with a six minute discussion<br \/>\n\u2022 \u00a0what\u2019s next for Michelle in 2020<\/p>\n<p>To hear Michelle&#8217;s take on positioning your business in a way that attracts customers to your flag, click\u00a0the play button below, or subscribe using your favorite podcast app. Or you can scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_3740\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-2974-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC169MM.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC169MM.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC169MM.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC169MM.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=2974-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC169MM.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC169MM.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<a href=\"https:\/\/amzn.to\/39OINmu\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Three Word Rebellion<\/em><\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/write-a-book-jennie-nash\/\">Jennie Nash<\/a><br \/>\n<a href=\"https:\/\/www.michellelevans.com\/the-marketing-funnel-show\/\" target=\"_blank\" rel=\"noopener noreferrer\">Profit Without Worry Podcast<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/imposter-complex-expert-tanya-geisler\/\">Tanya Geisler<\/a><br \/>\n<a href=\"http:\/\/drmichellemazur.com\" target=\"_blank\" rel=\"noopener noreferrer\">Michelle\u2019s website<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p>Transcript is underway&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of\u00a0The Copywriter Club Podcast. Michelle started her career as a speech consultant, then pivoted to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[210,3],"class_list":["post-2974","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-michelle-mazur","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #169: Your 3 Word Rebellion with Michelle Mazur - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/3-word-rebellion-michelle-mazur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #169: Your 3 Word Rebellion with Michelle Mazur - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of\u00a0The Copywriter Club Podcast. 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