{"id":3006,"date":"2020-02-04T12:44:44","date_gmt":"2020-02-04T05:44:44","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3006"},"modified":"2020-02-04T06:13:41","modified_gmt":"2020-02-03T23:13:41","slug":"better-pricing-erik-solbakken","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/better-pricing-erik-solbakken\/","title":{"rendered":"TCC Podcast #173: A Better Pricing Model with Erik Solbakken"},"content":{"rendered":"

Accountant and business consultant, Erik Solbakken, is the guest for episode 173 of\u00a0The Copywriter Club Podcast<\/em>. If you saw that Erik is an accountant and thought, “maybe I’ll skip this one” don’t. Because we didn’t really talk with Erik about the typical accounting stuff. Instead, Erik shared how he changed the pricing model for his service business and how copywriters can do the same thing. Now instead of trading time for money, a signifiant portion of Erik’s income is completely independent of the time he spends working with clients. Instead, he makes more when he creates more value. \u00a0Kira and Rob asked Erik about:
\n\u2022 \u00a0how he went from tax accountant to strategic consultant
\n<\/span>\u2022 \u00a0what he did to significantly change how he earns a living as an accountant
\n\u2022 \u00a0the realization that how long a thing takes isn\u2019t connected to its value
\n\u2022 \u00a0the three lies business owners tell themselves about money
\n\u2022 \u00a0a breakdown of why value can\u2019t be attached to the time spent to create it
\n\u2022 \u00a0why working with clients doesn\u2019t have to suck
\n\u2022 \u00a0the 4 step solution to solving any problem\u2014and the most important step
\n\u2022 \u00a0the 10-10-10 model for pricing coaching services
\n\u2022 \u00a0why he insists his clients \u201cnever sell\u201d
\n\u2022 \u00a0the 3 Cs Erik covers on every sales call
\n\u2022 \u00a0the mistakes that are all too easy to make when selling on value
\n\u2022 \u00a0his total launch failures and the impact it had on his business<\/p>\n

This is an episode you won’t want to miss. To hear it, click\u00a0the play button below, or download the episode to your favorite podcast player. And if you’re rather read, you can scroll down for a full transcript and links to some of the people and things we talked about.<\/p>\n

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