{"id":3023,"date":"2020-03-24T16:50:23","date_gmt":"2020-03-24T09:50:23","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3023"},"modified":"2020-03-24T03:37:14","modified_gmt":"2020-03-23T20:37:14","slug":"persuasive-jimmy-parent","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/persuasive-jimmy-parent\/","title":{"rendered":"TCC Podcast #180: How to be more persuasive with Jimmy Parent"},"content":{"rendered":"<p>Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of\u00a0<em>The Copywriter Club Podcast<\/em>. We&#8217;ve been meaning to get Jimmy on the podcast for quite a while and were finally able to make it happen. Jimmy is a master storyteller and has spent a lot of time thinking about how to make messages more compelling. We asked him about:<br \/>\n\u2022 \u00a0how Jimmy went from phone sales to copywriter, then what he did to grow his skills<br \/>\n\u2022 \u00a0the importance of sales skills for copywriting<br \/>\n\u2022 \u00a0Jimmy\u2019s two favorite books and how they\u2019ve influenced his career choices<br \/>\n\u2022 \u00a0the training he took advantage of as he was just getting started<br \/>\n\u2022 \u00a0the copy training he experienced at Agora\u2014what worked for him, what didn\u2019t<br \/>\n\u2022 \u00a0how to be more persuasive in your own writing<br \/>\n\u2022 \u00a0the PMP stack for developing big ideas and how to have more of them<br \/>\n\u2022 \u00a0how to sell your idea once you have it<br \/>\n\u2022 \u00a0the critical message that is missing from almost all sales messages\u2014this hurts sales<br \/>\n\u2022 \u00a0what Jimmy is doing today for his clients today\u2014kicking ducks so to speak<br \/>\n\u2022 \u00a0the worst dad joke ever told\u2026 seriously, the worst<br \/>\n\u2022 \u00a0his current pricing model\u2014draw against commissions<br \/>\n\u2022 \u00a0his secret for attracting high-paying clients\u2014Jimmy shares exactly where to find them<br \/>\n\u2022 \u00a0the thing that sets the very best copywriters apart from the rest<br \/>\n\u2022 \u00a0the biggest lesson he has learned from working with Oren Klaf\u2026 it\u2019s a good one<br \/>\n\u2022 \u00a0what Jimmy has struggled with over the past couple of years<\/p>\n<p>Like we said, this is an episode you won&#8217;t want to miss. Click\u00a0the play button below, or scroll down for a full transcript. Better still subscribe on iTunes so you never miss an episode.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_4756\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-3023-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC180JP.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC180JP.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC180JP.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC180JP.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=3023-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC180JP.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC180JP.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<a href=\"https:\/\/thecopywriterclub.com\/copy-chief-kevin-rogers\/\">Kevin Rogers<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/2UtgDGJ\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Go-Giver<\/em> <\/a>by Bob Burg<br \/>\n<a href=\"https:\/\/amzn.to\/2WBdqaI\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Mastery<\/em><\/a> by Robert Greene<br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/how-to-find-big-ideas-joe-schriefer\/\">Joe Schriefer<\/a><br \/>\n<a href=\"https:\/\/www.john-carlton.com\" target=\"_blank\" rel=\"noopener noreferrer\">John Carlton<\/a><br \/>\n<em><a href=\"https:\/\/amzn.to\/2xg8kpR\" target=\"_blank\" rel=\"noopener noreferrer\">Contagious<\/a><\/em><br \/>\n<a href=\"https:\/\/amzn.to\/2JcfTAC\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Extreme Ownership<\/em><\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/permalink\/942748616093006\/\" target=\"_blank\" rel=\"noopener noreferrer\">15 Minute Copywriter with Jimmy<\/a><br \/>\n<a href=\"https:\/\/adage.com\/article\/adage-encyclopedia\/caples-john-1900-1990\/98561\/\">John Caples<\/a><br \/>\n<a href=\"http:\/\/thecopywriteraccelerator.com\"><em>The Copywriter Accelerator<\/em><\/a><br \/>\n<a href=\"https:\/\/amzn.to\/3ahwoHe\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Pitch Anything<\/em><\/a> by Oren Klaf<br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p>Transcript is underway&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of\u00a0The Copywriter Club Podcast. We&#8217;ve been meaning to get Jimmy on the podcast for quite a while [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[222,3],"class_list":["post-3023","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-jimmy-parent","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #180: How to be more persuasive with Jimmy Parent - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Persuasion Scientist Jimmy Parent on sales skills in copywriting, the copy training that&#039;s worked for him, the PMP stack for developing big ideas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/persuasive-jimmy-parent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #180: How to be more persuasive with Jimmy Parent - 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