{"id":3304,"date":"2020-08-25T21:08:19","date_gmt":"2020-08-25T14:08:19","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3304"},"modified":"2020-08-25T21:19:25","modified_gmt":"2020-08-25T14:19:25","slug":"mentorship-parris-lampropoulos","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/mentorship-parris-lampropoulos\/","title":{"rendered":"TCC Podcast #201: What I learned from my mentors with Parris Lampropoulos"},"content":{"rendered":"
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He\u2019s one of the few copywriters who truly doesn\u2019t need an introduction\u2014Parris Lampropoulos is our guest for the 201st episode of The Copywriter Club Podcast. Parris spoke at both of our TCCIRL events in New York City\u2014and it was a discussion at our event that led to this interview. rather than interview Parris about his life, we talked to him about his mentors and what he learned from them. Here\u2019s a sample of what we covered:<\/p>\n

\u2022\u00a0 \u00a0his advice to \u201cnewbie\u201d copywriters about who to learn from
\n\u2022\u00a0 \u00a0how a fist through a window led to a job as a real estate sales manager
\n\u2022\u00a0 \u00a0the \u201cgun to the head\u201d trick for making sure prospects want to get your marketing
\n\u2022\u00a0 \u00a0why you need to make theater part of everything you write
\n\u2022\u00a0 \u00a0Parris\u2019 copywriting reading list\u2014and why you should read each book 3X
\n\u2022\u00a0 \u00a0what he looks for when he\u2019s doing research\u2014his I didn\u2019t know that list
\n\u2022\u00a0 \u00a0the mentor who was a former marine with a vulnerable side
\n\u2022\u00a0 \u00a0the way most people listen\u2014and how to do it right for better writing
\n\u2022\u00a0 \u00a0taking notes on index cards to easily assemble and re-order your copy
\n\u2022\u00a0 \u00a0looking for hidden benefits\u2014hot buttons\u2014to share in your copy
\n\u2022\u00a0 \u00a0the best\u2014most heartfelt\u2014gifts we\u2019ve ever received from anyone
\n\u2022\u00a0 \u00a0the baptism by fire Parris got when he started writing for Mark Ford
\n\u2022\u00a0 \u00a0the criticism sandwich that Mark Ford used to get Parris to write better
\n\u2022\u00a0 \u00a0the copywriting lesson Parris learned from watching Joel Silver thrillers
\n\u2022\u00a0 \u00a0why Parris prowls the stage like a predator when he speaks
\n\u2022\u00a0 \u00a0the comparison technique Parris used reading Clayton Makepeace\u2019s copy
\n\u2022\u00a0 \u00a0the \u201cyou\u2019re doing X anyway, why not get Y\u201d technique that makes you tingle
\n\u2022\u00a0 \u00a0the people he spends time with and those he runs \u201clike hell\u201d away from
\n\u2022\u00a0 \u00a0how he uses the lessons he learned when he mentors is own copy cubs
\n\u2022\u00a0 \u00a0the 3 things you need as a copywriter to make sure you succeed
\n\u2022\u00a0 \u00a0the \u201cBruce Springsteen\u201d process that guarantees you get a good idea<\/p>\n

As we mentioned in the intro, Parris may be the best copywriter working today. You do not want to miss this episode\u2014even though it\u2019s quite a bit longer than usual. To hear it, click the button below. Or subscribe where better podcasts are shared. \u00a0Or scroll down for a full transcript.<\/p>\n<\/div>\n

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