{"id":3306,"date":"2020-09-01T16:17:52","date_gmt":"2020-09-01T09:17:52","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3306"},"modified":"2020-09-01T10:22:22","modified_gmt":"2020-09-01T03:22:22","slug":"process-change-amy-posner","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/process-change-amy-posner\/","title":{"rendered":"TCC Podcast #202: The Agonizing Process of Change with Amy Posner"},"content":{"rendered":"
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What kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy\u2019s the first person to be interviewed on the podcast three times\u2014and no wonder\u2014she\u2019s got a lot to share. Amy\u2019s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the following:<\/p>\n

\u2022\u00a0 \u00a0the agonizing journey she\u2019s been on as she\u2019s changing her own business model
\n\u2022\u00a0 \u00a0why the process has been so painful and pulling back on doing too much
\n\u2022\u00a0 \u00a0the three questions she\u2019s used to figure out what to do next
\n\u2022\u00a0 \u00a0overcoming the desire to hide behind other brands
\n\u2022\u00a0 \u00a0the new products and services she\u2019s working on creating as she pivots
\n\u2022\u00a0 \u00a0the missing career path for freelance copywriters (and how to find it)
\n\u2022\u00a0 what it takes to be a great copywriter\u2014we all take a stab at answering this
\n\u2022\u00a0 \u00a0the process of getting perspective on your own business
\n\u2022\u00a0 \u00a0the questions to ask as you think about niching
\n\u2022\u00a0 \u00a0what to add to your proposals so clients want to say \u201cyes\u201d
\n\u2022\u00a0 \u00a03 questions to ask before you decide to raise your rates
\n\u2022\u00a0 \u00a0why having someone copy chief your writing makes you better
\n\u2022\u00a0 \u00a0how to up your client-finding game to land dream and anchor clients
\n\u2022\u00a0 \u00a0a strategy for pricing your work to capture the value you create
\n\u2022\u00a0 \u00a0some of the benefits that come from acting like a trusted partner
\n\u2022\u00a0 \u00a0what keeps Amy engaged and growing
\n\u2022\u00a0 \u00a0the third mind and how to get it in your business<\/p>\n

This conversation with Amy is perfect if you\u2019re thinking about a pivot or change in your business. To hear her advice, click the button below. Or subscribe on iTunes or Stitcher. And coming soon to Spotify (hopefully). Prefer to read? Scroll down for a full transcript.<\/p>\n<\/div>\n

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