{"id":3373,"date":"2020-10-20T16:09:32","date_gmt":"2020-10-20T09:09:32","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3373"},"modified":"2020-10-20T09:51:05","modified_gmt":"2020-10-20T02:51:05","slug":"different-business-eman-zabi","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/different-business-eman-zabi\/","title":{"rendered":"TCC Podcast #209: Building a Different Kind of Copy Business with Eman Zabi"},"content":{"rendered":"
\n

When it comes to building a copywriting business, there are lots of options. You can sell services. You can sell products. You can even create a platform. How about all three? Our guest for the 209th episode of The Copywriter Club podcast is Eman Zabi and we asked her all about her unique approach to her business\u2014one that includes all three of these approaches to earning money. We talked about\u2026<\/p>\n

\u2022\u00a0 \u00a0an update on what she\u2019s been doing the past 2+ years
\n\u2022\u00a0 \u00a0some of the \u201cinsane\u201d ideas she\u2019s pursued since our last interview
\n\u2022\u00a0 \u00a0why she made so many changes to her business
\n\u2022\u00a0 \u00a0the mistakes she made as she started building her team of 13
\n\u2022\u00a0 \u00a0how one of her employees faked her father\u2019s death to not get fired
\n\u2022\u00a0 \u00a0what it takes to manage a larger team (including how she pays her writers)
\n\u2022\u00a0 \u00a0what Eman\u2019s copywriting projects look like today
\n\u2022\u00a0 \u00a0her advice to copywriters who are thinking about growing a team
\n\u2022\u00a0 \u00a0balancing business growth with mindset growth
\n\u2022\u00a0 \u00a0why Eman decided to create physical products (and the production process)
\n\u2022\u00a0 \u00a0the products Eman may create and offer in the future
\n\u2022\u00a0 \u00a0the \u201cmom\u201d test to prove the product would work
\n\u2022\u00a0 \u00a0embracing the hustle culture and seeing it for what it is
\n\u2022\u00a0 \u00a0the software platform she\u2019s created and why she leaned into this
\n\u2022\u00a0 \u00a0the different approach Eman is taking with Terrain to set it apart
\n\u2022\u00a0 \u00a0what\u2019s wrong with courses and why the industry is still growing
\n\u2022\u00a0 \u00a0the ingredients for a great course (and how Terrain helps make it better)
\n\u2022\u00a0 \u00a0how we\u2019ve changed our own courses to help members finish them
\n\u2022\u00a0 \u00a0making sacrifices to accomplish more now
\n\u2022\u00a0 \u00a0feeling the pressure to do everything and how Eman dealt with it
\n\u2022\u00a0 \u00a0the reason Eman is willing to explore ideas most copywriters don\u2019t think about
\n\u2022\u00a0 \u00a0why she wouldn\u2019t change if she could do it all over again\u2014except one thing<\/p>\n

This is the second time we\u2019ve interviewed Eman and if you heard the first episode, you\u2019ll be amazed at how far Eman has come. To hear what she shared, click the play button below. Or scroll down for a full transcript. You can also subscribe anywhere great podcasts are found.<\/p>\n<\/div>\n

\n