{"id":3398,"date":"2020-11-03T16:28:17","date_gmt":"2020-11-03T09:28:17","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3398"},"modified":"2020-11-03T12:22:30","modified_gmt":"2020-11-03T05:22:30","slug":"barbell-strategy-brian-speronello","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/barbell-strategy-brian-speronello\/","title":{"rendered":"TCC Podcast #211: The Barbell Business Strategy with Brian Speronello"},"content":{"rendered":"
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Retainers or projects? That\u2019s a question a lot of copywriters ask themselves when they determine what kind of business they want to build. But who says you have to choose? Our guest for the 211th episode of The Copywriter Club is Brian Speronello who\u2019s \u201cBarbell Strategy\u201d takes advantage of both projects and retainers to make his business stronger and more resilient. We asked him about:<\/p>\n

\u2022\u00a0 \u00a0how Brian used a course to specialize and launch his copywriting business
\n\u2022\u00a0 \u00a0the \u201ctry it before you buy it\u201d approach to buying a course
\n\u2022\u00a0 \u00a0a random bar encounter and the importance of taking first steps toward success
\n\u2022\u00a0 \u00a0what Brian would have done differently if he had to do it all again
\n\u2022\u00a0 \u00a0the tripod framework for deciding to go full-time as a freelancer
\n\u2022\u00a0 \u00a0how Brian was able to test-drive working for himself while holding down a FT job
\n\u2022\u00a0 \u00a0what it takes to make the leap into freelancing
\n\u2022\u00a0 \u00a0what Brian\u2019s business looks like today\u2014it\u2019s half of his barbell strategy
\n\u2022\u00a0 \u00a0the limits of retainers and how Brian makes them work in his business
\n\u2022\u00a0 \u00a0the \u201cLandlord Retainer\u201d model that makes sure you always get paid
\n\u2022\u00a0 \u00a0the big fail Brian had when he agreed to work for royalties
\n\u2022\u00a0 \u00a0the legal clause he includes in all agreements to protect himself today
\n\u2022\u00a0 \u00a0our thoughts on Brian\u2019s business model
\n\u2022\u00a0 \u00a0his process for getting clients to refer additional clients to him
\n\u2022\u00a0 \u00a0the investments he\u2019s made in his business to \u201cfill the holes\u201d in his skillset
\n\u2022\u00a0 \u00a0the part we played in getting Brian to get his program ready to launch
\n\u2022\u00a0 \u00a0why he treats his own project as his fourth business client
\n\u2022\u00a0 \u00a0what the Lindy Effect means for the future of copywriting<\/p>\n

This is a great interview, full of tips and lessons any copywriter can apply in their own business. To hear it, click the play button below. Or download this episode to your favorite podcast player. Better still, subscribe and never miss an episode. And if you prefer to read, scroll down for a full transcript.<\/p>\n<\/div>\n

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