{"id":3585,"date":"2020-11-24T16:12:22","date_gmt":"2020-11-24T09:12:22","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3585"},"modified":"2020-12-02T23:47:10","modified_gmt":"2020-12-02T16:47:10","slug":"marketing-minimalist-ellen-yin","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/marketing-minimalist-ellen-yin\/","title":{"rendered":"TCC Podcast #214: Being a Marketing Minimalist with Ellen Yin"},"content":{"rendered":"
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Building a successful business isn\u2019t easy\u2026 but it should be simple. That is, you don\u2019t need to do \u201call the things\u201d in order to make a living. In fact, a minimal approach may help you grow in ways you don\u2019t expect. Our guest for the 214th episode of The Copywriter Club is marketing minimalist Ellen Yin. She shared her formula for running a simple, but profitable business and a whole lot more. Here\u2019s a bit of what we covered:<\/p>\n

\u2022\u00a0 \u00a0how Ellen became a marketing minimalist
\n\u2022\u00a0 \u00a0the basic systems you must have in order to succeed
\n\u2022\u00a0 \u00a0the purpose behind your social media use
\n\u2022\u00a0 \u00a0the problem with adopting someone else\u2019s marketing strategy
\n\u2022\u00a0 \u00a0her simple marketing system that keeps her sales system going
\n\u2022\u00a0 \u00a0how she takes prospects through her sales process, step by step
\n\u2022\u00a0 \u00a0how she maintains a 70% close rate on six month contracts
\n\u2022\u00a0 \u00a0the differences between marketing services and products
\n\u2022\u00a0 \u00a0the mistakes you might be making using hashtags on instagram
\n\u2022\u00a0 \u00a0short term vs. long term marketing efforts and why you need both
\n\u2022\u00a0 \u00a0having help to support your \u201clazy\u201d marketing efforts
\n\u2022\u00a0 \u00a0how to borrow someone else\u2019s audience and connect authentically
\n\u2022\u00a0 \u00a0when to build your own audience and when to borrow
\n\u2022\u00a0 \u00a0the state of the union on Instagram\u2014what\u2019s working and not
\n\u2022\u00a0 \u00a0the basics of marketing on instagram\u2014you don\u2019t have to do all the things
\n\u2022\u00a0 \u00a0striking the right balance between products and services
\n\u2022\u00a0 \u00a0the steps to take to reach a big monthly income number like $10K
\n\u2022\u00a0 \u00a0the \u201chidden funnel\u201d that takes less work for getting\/retaining clients
\n\u2022\u00a0 \u00a0why she shared her quarterly income with her audience
\n\u2022\u00a0 \u00a0how she finds the gold in bad investments in courses and coaches
\n\u2022\u00a0 \u00a0batching and the impact it has on her days
\n\u2022\u00a0 \u00a0the options for investing\u2026 mindset, skillset or network
\n\u2022\u00a0 \u00a0Rob and Kira\u2019s \u201cone thing\u201d that has helped them in their businesses<\/p>\n

This is a good one\u2014especially if you look around at all the things other copywriters do and think, \u201chow are they getting it all done?\u201d To hear it, click the play button below. Or to read what Ellen shared, scroll down for a full transcript. And of course, you should subscribe and leave a review if you enjoy this interview.<\/p>\n<\/div>\n

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