{"id":3647,"date":"2020-12-29T16:17:51","date_gmt":"2020-12-29T09:17:51","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3647"},"modified":"2020-12-29T12:03:26","modified_gmt":"2020-12-29T05:03:26","slug":"overdeliver-brian-kurtz","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/overdeliver-brian-kurtz\/","title":{"rendered":"TCC Podcast #219: Overdelivering with Brian Kurtz"},"content":{"rendered":"
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We\u2019ve been lucky to be mentored by several copywriters and marketers over the past few years. We met one of our mentors\u2014Brian Kurtz\u2014when we interviewed him way back in the beginning days of The Copywriter Club. He\u2019s our guest, for the second time, on the 219th episode of The Copywriter Club Podcast. We asked Brian about his stroke, how he\u2019s changed his business this past year and a lot more, including:<\/p>\n

\u2022\u00a0 \u00a0using excuses to NOT do what needs to be done
\n\u2022\u00a0 \u00a0how Brian predicted COVID with changes he made to his business
\n\u2022\u00a0 \u00a0retiring from all the things you don\u2019t like to do
\n\u2022\u00a0 \u00a0Brian\u2019s massive stroke and the impact it had on his business
\n\u2022\u00a0 \u00a0the legacy Brian wants to leave to future generations
\n\u2022\u00a0 \u00a0what he\u2019s learned from the greatest copywriters ever
\n\u2022\u00a0 \u00a0why copywriters need to own their own media
\n\u2022\u00a0 \u00a0the different ways businesses have pivoted over the past year
\n\u2022\u00a0 \u00a0the different \u201cclicks\u201d on the dial that solve your client\u2019s problems
\n\u2022\u00a0 \u00a0what he\u2019s learned by starting a membership community
\n\u2022\u00a0 \u00a0his strategy for getting his members to renew each year
\n\u2022\u00a0 \u00a0what it would take to have a career like Brian\u2019s today
\n\u2022\u00a0 \u00a0why Brian\u2014the strategic schmoozer\u2014hates networking
\n\u2022\u00a0 \u00a0the persuasive reminder that Brian keeps in his wallet
\n\u2022\u00a0 \u00a0how he implements reciprocation into everything he does\u2014and why
\n\u2022\u00a0 \u00a0the \u201cask from nowhere\u201d that doesn\u2019t work and how to avoid it
\n\u2022\u00a0 \u00a0his advice to anyone going through a serious challenge right now
\n\u2022\u00a0 \u00a0givers and takers and where they land on the success ladder<\/p>\n

It was great to take a few minutes to catch up with Brian. To hear the interview, scroll down and hit the play button. Keep scrolling for a full transcript and links to the things we mentioned. And, of course, you can subscribe with your favorite podcast app to make sure you never miss an episode.<\/p>\n

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