{"id":3650,"date":"2021-01-05T16:21:07","date_gmt":"2021-01-05T09:21:07","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=3650"},"modified":"2021-01-06T03:35:33","modified_gmt":"2021-01-05T20:35:33","slug":"claire-pelletreau-kira-rob","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/claire-pelletreau-kira-rob\/","title":{"rendered":"TCC Podcast #220: Our Thoughts on 2020 and the New Year with Claire Pelletreau"},"content":{"rendered":"<div data-clpid=\"SLBhbVV-JBsrAhVByG\">\n<p>How did last year affect your business? 2020 was hard on a lot of copywriters, but somewhere in all the chaos, many of them found a way to not just survive, but thrive. In this episode of The Copywriter Club Podcast, we invited Claire Pelletreau to interview us about the past year, our own struggles, the changes we\u2019ve made to our businesses and a lot more. We think the next year is full of potential and can\u2019t wait to get started. Here\u2019s what we talked about:<\/p>\n<p>\u2022\u00a0 \u00a0how Claire set up her business to take maternity leave<br \/>\n\u2022\u00a0 \u00a0the surprises that came as she took time away (and overcoming failure)<br \/>\n\u2022\u00a0 \u00a0the mindset shifts Claire dealt with during her leave<br \/>\n\u2022\u00a0 \u00a0the lessons we learned during 2020 (and Rob\u2019s dream about COVID)<br \/>\n\u2022\u00a0 \u00a0how we learned to like having a team to support our business<br \/>\n\u2022\u00a0 \u00a0the pivots we had to make in our business this year<br \/>\n\u2022\u00a0 \u00a0why we didn\u2019t change our marketing sooner\u2026 waiting for pain<br \/>\n\u2022\u00a0 \u00a0how the various programs at The Copywriter Club work together<br \/>\n\u2022\u00a0 \u00a0the shift from live to virtual and how things got better<br \/>\n\u2022\u00a0 \u00a0what we know about TCCIRL in 2021 so far\u2026<br \/>\n\u2022\u00a0 \u00a0how the past year has impacted us personally<br \/>\n\u2022\u00a0 \u00a0our pep talk for what to expect in the next year<br \/>\n\u2022\u00a0 \u00a0our predictions for 2021\u2014what we think is going to happen<br \/>\n\u2022\u00a0 \u00a0getting copywriters to use more Facebook ads<\/p>\n<p>If you want a little more insight into our businesses and what we did over the past 12 months, this is the episode to listen to. Scroll down and click the play button. Or subscribe with your favorite podcast app. You\u2019ll find a full transcript below.<\/p>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_1145\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-3650-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC220KHRM.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC220KHRM.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC220KHRM.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC220KHRM.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=3650-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC220KHRM.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC220KHRM.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3654 size-large\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2021\/01\/220-Podcast-WP-Img-1-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2021\/01\/220-Podcast-WP-Img-1-1024x512.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2021\/01\/220-Podcast-WP-Img-1-300x150.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2021\/01\/220-Podcast-WP-Img-1-768x384.png 768w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2021\/01\/220-Podcast-WP-Img-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<div data-clpid=\"SLBsfts-cW7gNcE2j0\">\n<a href=\"https:\/\/clairepells.com\/category\/podcast\/\">Get Paid Podcast with Claire Pelletreau<\/a><br \/>\n<a href=\"https:\/\/www.courageandclarity.com\/listen\">The Courage and Clarity Show with Steph Crowder<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-accelerator\/\">The Copywriter Accelerator<\/a><br \/>\n<a href=\"https:\/\/toddbrown.me\/\">Todd Brown<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/start-finishing-charlie-gilkey\/\">Charlie Gilkey<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/high-ticket-sales-jereshia-hawk\/\">Jereshia Hawk<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/overdeliver-brian-kurtz\/\">Brian Kurtz<\/a><br \/>\n<a href=\"https:\/\/clairepells.com\/\">Claire\u2019s website<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><br \/>\n<a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a>\n<\/div>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p>Transcript is underway&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How did last year affect your business? 2020 was hard on a lot of copywriters, but somewhere in all the chaos, many of them found a way to not just [&hellip;]<\/p>\n","protected":false},"author":484,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-3650","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #220: Our Thoughts on 2020 and the New Year with Claire Pelletreau - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"We invited Claire Pelletreau to interview us about the past year, our own struggles, the changes we\u2019ve made to our businesses and a lot more. 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