{"id":393,"date":"2017-02-21T08:17:18","date_gmt":"2017-02-21T01:17:18","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=393"},"modified":"2018-01-05T05:35:23","modified_gmt":"2018-01-04T22:35:23","slug":"tcc-podcast-17-momoko-price","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/","title":{"rendered":"TCC Podcast 17: Copywriting and Analytics with Momoko Price"},"content":{"rendered":"<p>Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th\u00a0episode of\u00a0<em>The Copywriter Club Podcast<\/em> to talk about how she has created a unique niche business that combines copywriting with analytics, how she helps clients understand the importance of analytics, the course she created for ConversionXL and much more. Data geeks won&#8217;t want to miss this episode\u2014neither will any writer who works with clients that need more conversions.<\/p>\n<p>Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_2078\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-393-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC017.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC017.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC017.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC017.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=393-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC017.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC017.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<p><em>Sponsor:<\/em>\u00a0<a href=\"http:\/\/www.airstory.co\/club?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">AirStory<\/a>\n<a href=\"https:\/\/thecopywriterclub.com\/joanna-wiebe\/\">Joanna Wiebe<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/conversionxl\/\">Conversion Optimization FB Group<\/a><br \/>\n<a href=\"https:\/\/conversionxl.com?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">Peep and ConversionXL<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/profile.php?id=100009161990129\">Momo\u2019s Facebook page<\/a><br \/>\n<a href=\"http:\/\/kantan.io?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">Kantan.io<\/a> (Momo\u2019s website)<br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\">The Copywriter Club Facebook Group<\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>Intro:\u00a0<a href=\"https:\/\/soundcloud.com\/fauves\/content-for-now\">Content (for now)<\/a><br \/>\nOutro:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/album\/gravity\/id304219081?i=304219099\">Gravity<\/a>\n<h3>Full Transcript:<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-433\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-150x150.jpg 150w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-768x768.jpg 768w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-1024x1024.jpg 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-400x400.jpg 400w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-50x50.jpg 50w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017.jpg 1350w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p><strong>Kira:<\/strong> <em>The Copywriter Club Podcast<\/em> is sponsored by <a href=\"http:\/\/www.airstory.co\/club?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">Airstory<\/a>, the writing platform for professional writers who want to get more done in half the time. Learn more at <a href=\"http:\/\/www.airstory.co\/club?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">airstory.co\/club<\/a>.<\/p>\n<p><strong>Rob:<\/strong> What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That\u2019s what Kira and I try to do every week at the Copywriter Club Podcast.<\/p>\n<p><strong>Kira:<\/strong> You\u2019re invited to join the club for episode 17, as we chat with conversion copywriter and analytics expert Momoko Price about conversion optimization, the role analytics plays in her process, running a live copywriting course and how she\u2019s attracted high-caliber clients like Intuit, Scotiabank, and AT&amp;T.\u00a0Hey Rob. Hey Momo!<\/p>\n<p><strong>Rob:<\/strong> Kira. Momo.<\/p>\n<p><strong>Momo:<\/strong> Hi.<\/p>\n<p><strong>Kira:<\/strong> How\u2019s it going? Thanks for being here, Momo. I think a good place to start with you, is kind of the story before this story. How did you end up as a conversion copywriter?<\/p>\n<p><strong>Momo:<\/strong> Oh my god. Well, I started out &#8230; okay, so I originally started out in Science. Can you hear me still?<\/p>\n<p><strong>Rob:<\/strong> Yes.<\/p>\n<p><strong>Momo:<\/strong> I started out in Science. I specialized in Evolutionary Biology. Went to grad school for that. Realized that, despite liking science and all that stuff, that lab work was not my lifestyle. I did not want to do that.<\/p>\n<p>And then I had always straddled between Science and also doing Journalism and Writing. It was kind of like a dual strength. So, I hopped over into Journalism right around the time of the financial crisis, and I worked as a copy editor for one of the larger newspapers in Canada, and did some freelance writing and stuff like that. And then as I started to do that &#8230; I was living in Toronto and there\u2019s a pretty healthy tech scene there.<\/p>\n<p>One of the things that really frustrated me when I was working in the news room, at a newspaper, was just you can kind of feel the luddite-ism\u00a0in the newsroom. It was just the sheer feeling of apprehension when dealing with the internet and technology, and everything that was happening with publishing. I was like this is not where I want to be in my &#8230; I don\u2019t think it\u2019s a good idea to be heading down, despite how much I like writing, I don\u2019t necessarily see this being the best place to be. Like I want to actually be in a field of work that embraces technological innovation, as opposed to running screaming from it.<\/p>\n<p><strong>Rob:<\/strong> Yeah.<\/p>\n<p><strong>Momo:<\/strong> So then I can\u2019t even remember how it happened but I met some people who were working at a couple of start-ups in Toronto, and then there was a guy who was founding one. He was like \u201cI like the cut of your jib. I\u2019m going to hire you.\u201d I worked for him, and then the more I did that, I just started hanging out with more people in tech and eventually, that went from writing for tech and doing some freelance work and then I &#8230; I can\u2019t even remember how I started getting into conversion copywriting. Probably because I stumbled across Joanna Wiebe\u2019s stuff and then when I started realizing that oh, there\u2019s this whole world of writing, communication but also leveraging analytics and data to be able to try to generate hypotheses. It all just came together. I was like \u201cOh my god. Scientific process plus data plus internet plus writing.\u201d I was like \u201cThis is &#8230; this works for me. This checks off all of my things I like without me having to work in a lab or like any of the stuff that I don\u2019t like.\u201d<\/p>\n<p>So that\u2019s the long-winding road to carving out a niche, and a job that I feel like most of the time when people ask me what I do, I don\u2019t even know what to say. All the time, it happens all the time. Especially when I\u2019m at the gym or whatever, people will be like \u201cOh what do you do?\u201d And someone will be like \u201cI\u2019m a lawyer\u201d or like \u201cI renovate houses\u201d or whatever. I\u2019m like \u201cI technically write copy but also look at data and run tests and\u201d It\u2019s just &#8230;<\/p>\n<p><strong>Rob:<\/strong> It\u2019s kind of an odd specialization that works for you though.<\/p>\n<p><strong>Momo:<\/strong> Yeah, I think so. But, I feel like I\u2019m struggling with it now because there is such a &#8230;. and I think you guys would probably agree. There is a big chasm between doing the analytics and actually executing the tests and understanding how to manage all of the things that can go wrong, and having that control over the deployment and execution of the tests. And generating the creative and also gathering the research. Often which to generate the creative. Those are three separate areas and they\u2019re all, even with themselves, they can be jobs.<\/p>\n<p><strong>Rob:<\/strong> Yeah.<\/p>\n<p><strong>Momo:<\/strong> They are their own jobs. There\u2019s the analytics guy and then they\u2019re the analytics, and maybe test guy. Sometimes the analytics people&#8230; they\u2019re not really all that well-versed in running the tests. And then there\u2019s the creative person who\u2019s the designer, the copywriter, whatever.<\/p>\n<p>Then there\u2019s the marketing guy or the research guy or girl, ya know whatever. And it\u2019s like when you try to do a write, you have to have some level of at least confidence in all of those. And also, even a little bit of content strategy on top of that because you have to be able to have someone who\u2019s going to oversee that requirements from one aspect of this process moves smoothly into the next one and there aren\u2019t gaps or miscommunications or screw-ups or whatever.<\/p>\n<p>It\u2019s a tricky job. I feel like it\u2019s constantly evolving and rife with frustrations, especially when you\u2019re coming from it from the creative side where they\u2019re like&#8230; I say creative, but I guess I mean content or whatever the term is for the treatment that you create to test the hypothesis that you\u2019re supposed to be generating, in the ideal case. But I feel like a lot of people don\u2019t even think about it that way. They just think \u201cOh I want quote\/unquote \u201chigher conversions\u201d therefore, I\u2019m going to hire a conversion copywriter or expert and they\u2019re just going to make that happen and there is no&#8230; we don\u2019t have to actually put all the pieces together in terms of researching and testing and all that stuff to make it happen.\u201d<\/p>\n<p>It\u2019s tricky. It\u2019s a tricky job.<\/p>\n<p><strong>Rob:<\/strong> I think a lot of copywriters talk about how they do research and they look at your analytics, especially people, they call them conversion copywriters. But, Momo you take it to an extreme that I\u2019ve never seen anybody else do, in a good way. You shared your process with us a few weeks ago, at least a glimpse at it. And the check sheet that you\u2019ve got for starting an engagement. Will you talk a little bit about how analytics works into your process and what you do as your onboarding a client to make sure that everything is set up so that you can succeed with a project?<\/p>\n<p><strong>Momo:<\/strong> This is something that I\u2019m actually transitioning more into now by phasing out projects or client inquiries where they are asking me about like \u201cCan you just write this page or can you just optimize this page?\u201d<\/p>\n<p>So one of the big onboarding changes that I have made is, when someone asks me for a project, I don\u2019t even really&#8230; or asks me to work on a project for them, and maybe they say it\u2019s a homepage or a landing page or whatever, I just send a handful of questions back that I have set up that go straight to the analytics.<\/p>\n<p>They go straight to what is the click-through rate? What is your conversion role? Oh maybe I could find the questions actually, that I have, but basically it\u2019s just forcing them to verify to me that they actually understand what they\u2019re asking for when they say \u201cI want you to optimize this page.\u201d Because if they don\u2019t have their baseline analytics sorted out, and they don\u2019t know like \u201cOkay, this is the testing tool we\u2019re using, this is the analytics tool that we\u2019re using. Yes, they are integrated and they\u2019re functioning properly. And our baseline is this. We would like to achieve this and so far, as we\u2019ve been trying we\u2019ve failed to do that and we think it might be because of this.\u201d<\/p>\n<p>Right? If they don\u2019t have that thought process figured out yet, in my mind, they\u2019re not ready to do what they want to have, which is the magical conversion optimization project. Because it\u2019s such a hot term right now, right?<\/p>\n<p>So, for me, I will say that and then a certain fraction of people with whom I answer back and I say \u201cOkay, what\u2019s your baseline conversion rate and conversion goal? How much traffic are you dealing with? Obviously because you&#8230; like to that page, because obviously we want to run tests. Then we need to make sure that you have enough traffic so that we have tests that are actually remotely conclusive.\u201d<\/p>\n<p>The big questions are traffic and baseline conversion rate. Do you know those things? That really opens the door, because then you will either have people that just ghost and they just don\u2019t get back to you because it\u2019s like not even a road that they&#8230; it\u2019s like ahh that\u2019s complicated. I thought you were just going to give me a higher conversion rate. Or you\u2019ll get back a certain fraction of people who will come back to you and they are very literate in what they\u2019re talking about. They just have a gap in their process. Which is someone who understands how to take research, or generate research and actually create a treatment that they can deploy with good writing and good layout and stuff like that.<\/p>\n<p>So that\u2019s the big onboarding difference that I have made, and the thing that I think that a lot of people would be uncomfortable with from a copywriter perspective, is the fact that you will lose leads. They\u2019re shitty leads&#8230; sorry they\u2019re crappy leads, but you\u2019ll lose them. You have to be okay with that. You have to question whether or not, \u201cdo you want lots of clients or do you want good clients?\u201d Right? Clients that you can have a professional back and forth where they\u2019re upfront and transparent, and generous with the data and intel that they have so that you can do good work. That was the biggest difference for me.<\/p>\n<p>Now, I\u2019m starting to just focus primarily on one service offering that I have realized is something that I want to start out with for any engagement period, which is basically a conversion funnel audit. Where I look at their content of&#8230; they pick a funnel, which is basically visitors enter through here and we want them to get to this checkout point, and completed transaction point.<\/p>\n<p>Right? That\u2019s what we\u2019re focusing on. You pick that funnel. You give me access to your Google analytics. Let me know which pages I\u2019m supposed to navigate through. Then I\u2019ll go through that and I will assess both of those things based on a report structure that I use to find out where the biggest problems spots are. And then generate a handful of simple tests that are designed to target those things.<\/p>\n<p>Then they can take that and they can go and do it on their own if they want to, and if they screw it all up, that\u2019s fine, but I am not on the hook for that. Or we can continue to work with each other and actually deploy it together and optimize together. So that\u2019s the primary&#8230; 2017 is my focus is only doing that, because it\u2019s really what you need to do, in my mind, to get started on the right foot.<\/p>\n<p><strong>Kira:<\/strong> So you mentioned the conundrum of having all these different specialties on one project, the analytics person, someone who\u2019s testing, conversion copywriter, designer. So how do you handle this now? Because I feel like that\u2019s the same&#8230; it stresses me out too, and do I need to find contractors to work with for the testing part and analytics part? I\u2019m just getting into that now but that\u2019s the direction I want to go and I\u2019m just not sure how to-<\/p>\n<p><strong>Momo:<\/strong> Yeah, I think that, for me, I just learned the stuff because I\u2019m a data geek, so I\u2019ll just go in. A lot of the tests are not super overly complicated for the ones that I want to do. I think that probably getting someone who is&#8230; if that\u2019s not your bag, then you\u2019d probably just want to hire somebody to do it to get&#8230; but a lot of times, I feel like a lot of places, the trickiest thing I think, is a lot of places that will hire someone to generate conversion copy or whatever, they have a developer. They have someone who\u2019s doing analytics.<\/p>\n<p>So it\u2019s mainly more about asserting that I need to be in contact with that person, at the start of the engagement. Just being like \u201cWe need to actually nail down what the goal is on this page.\u201d I think one of the things that\u2019s a huge&#8230; or I\u2019ll redirect a client inquiry right away, is this idea that \u201ccan you optimize this quote\/unquote page\u201d. Because that\u2019s not a thing. You want to optimize a funnel, right? And a funnel essentially breaks down into landing on a page and then clicking an element on that page to get to the next page. That\u2019s the fundamental flow of any funnel. Right? To make money or generate a lead or whatever.<\/p>\n<p>So, once you start redirecting the conversation to focus on that, then the client starts to realize, and then you have to be like \u201cOkay, so now that we\u2019re not talking about just a page and we\u2019re talking about this funnel, let\u2019s start talking about where are you losing people?\u201d<\/p>\n<p>And once you start opening that avenue of conversation, then the whole idea of getting the analytics person involved, getting someone else involved who can give you these answers, starts to make sense to the client. And that won\u2019t happen with every client.<\/p>\n<p>A lot of clients, they\u2019re like \u201cI know what I want. Don\u2019t try to upsell me\u201d or whatever. But that, I find, helps a lot with redirecting the whole process to focus on something that actually makes sense with the whole idea of conversion optimization. As opposed to this whole idea that I want higher lift. Rewrite this page and give me money, and generate more money for me.<\/p>\n<p>That\u2019s the technique that I use, but then again, if I was wanting to get really&#8230; these days I\u2019m pretty okay with like I will go over the research. I will generate the treatments and I will give them guidelines for testing and how to deploy it and stuff like that. And they can take it and do it on their own. If they can work with me and I can oversee it. Right?<\/p>\n<p>What I\u2019ll do is I will say \u201cDo you want a round of pre-test quality assurance? So you guys set up a test but you can pay me to come in and look it over to make sure there aren\u2019t any mistakes before you deploy it.\u201d Right? So they can do that, and that takes me off the hook for having to really dig in and get everything set up. The scope of the project tends to explode if you start digging into all the technical stuff, but at least having that ability to say \u201cIf you want, you can bring me in. I can look things over, make sure it\u2019s okay to go before you set it off.\u201d Right? Check off that checkpoint, I guess. And that works well.<\/p>\n<p><strong>Rob:<\/strong> Yeah, so, that\u2019s a really interesting conundrum from a client standpoint, because if they don\u2019t have that person on staff, and they want to hire you, how do you work that into a copy project? It\u2019s one thing to say \u201cHey, I do landing pages for $2500 or $5000 or whatever. But yeah I\u2019m going to do your landing page, but I\u2019m also going to fix your analytics.\u201d How do you price that into a project? What does that look like and what would you charge for something like that?<\/p>\n<p><strong>Momo:<\/strong> I don\u2019t want to get into a situation where someone comes to me for a copywriting project and they want to get higher conversions and all that stuff. And all of a sudden, the scope of the project bloats out enormously because I\u2019m going to do all this analytics stuff.<\/p>\n<p>Generally what I will offer on my end&#8230; this is also because they usually have an analytics person of some kind. So generally what I will sell is either an analytics audit, which is like a grand. It\u2019s basically just like I go through a checklist of things that I know and Google analytics should be set up properly. Things like clearing out referral spam and making sure that your testing tool is integrated properly and all these other things.<\/p>\n<p>That\u2019s for like a grand or they can opt for just a simple pre-test set-up quality assurance round, where I\u2019ll go in once their test is ready, and I\u2019ll take some time to just make sure that I don\u2019t see any glaring mistakes. And if I do, then I will let them know.<\/p>\n<p>But, I don\u2019t necessarily offer my services as&#8230; I am really passionate about analytics and I like the data analysis stuff, but I also am not going to try to sell a client who comes to me for quote\/unquote \u201ccreative\u201d into an upsell of 50% on what they expected because there\u2019s all this other technical execution that they need to account for. Right? That\u2019s never going to work. They\u2019ll just feel like your &#8230; they\u2019ll just be like uhhh.<\/p>\n<p>So, that\u2019s what I\u2019ll do. Because I have struggled with that in the past. I\u2019m sure that probably a lot of copywriters who are trying to go down the road of conversion optimization have struggled with that also, is that people come to you to create a treatment. Right? That\u2019s what they want to pay for, and if you offer also to do the testing, which I have done before, like being around to see through a testing round and then also optimize if it doesn\u2019t perform or make tweaks based on the intel that you get. You can be on the hook for that client for weeks because the test has to run and then you have to come back and then you have to do this stuff. So that can be a huge engagement.<\/p>\n<p>Generally speaking, I\u2019ll give them the option to pay for me to come in to assess and check, and then they can go and they do their thing. And then if they want to&#8230; if they run that test and they\u2019re like \u201cokay cool\u201d and they either get an improvement or they want to go in and run another test or whatever, they can come back and we can re-engage.<\/p>\n<p>But, I don\u2019t necessarily go and&#8230; because I\u2019m only one person. Right? If I wanted to do a full conversion optimization agency style, you give us the problem and we take care of everything. Then I would probably be doing it with&#8230; I would have a partner in crime on the analytics side of things.<\/p>\n<p><strong>Rob: <\/strong>Yeah, it seems like there\u2019s this black hole of \u201cyeah, fix my analytics\u201d. Like you said, that could be weeks long and if you\u2019re only charging a thousand dollars for that, you\u2019re hosed.<\/p>\n<p><strong>Momo:<\/strong> Yeah. I literally wanted to do analytics, audits, where I would fix all the problems also, as opposed to just finding the problems and saying \u201cgo fix them\u201d. Depending on how complicated people\u2019s analytics set-ups are, that can take a really long time. So that\u2019s what I started with originally and I was like \u201cthis is ridiculous. I\u2019m going to be working for $5 an hour if I do this.\u201d You know what I mean?<\/p>\n<p>Unless I wanted to specialize only in analytics, and you can\u2019t really, you got to pick your battles on what is your primary specialization. And the reality is, with how much I enjoy tinkering with data and doing&#8230; I think it\u2019s really interesting and I spend time improving my skills on it. At the end of the day, the thing that people will pay me really good money is write good copy. I\u2019m not stupid.<\/p>\n<p>I\u2019m not going to be like \u201cWell, you came to me to rewrite your website copy, but what I really like to do is data analysis. So I\u2019m going to spend all my time doing that.\u201d Because, like we all know, you can\u2019t necessarily change a visitor\u2019s motivation. If they come here for copy, they want copy. Right?<\/p>\n<p>It is something where I think, like you said, I like the analysis and the data stuff more than your average bear, average copywriting bear. But it\u2019s still peripheral to my central service offering, right? It can get so time intensive and laborious to fix a bunch of analytics, especially when people are really sensitive about their analytics too. It\u2019s not easy to convince a company that probably already has at least a few developers to hand over the keys so that you can go in and start changing stuff up and tinkering with stuff. People will do it, but you have to establish trust and stuff like that.<\/p>\n<p>I try to make sure that I offer the ability to pay for quality assurance and checkpoints in terms of how you execute on my recommendations, but I don\u2019t necessarily try to sell me doing the whole thing. Because it\u2019s just&#8230; I mean, maybe. That might be something I look to do in the future if I try to expand. I\u2019ve been thinking about teaming up and offering more or whatever. But it\u2019s something I constantly waffle with, because I like being one person and making a good living taking care of just the work that I need to do, and not expanding beyond the scope of a company of one. I don\u2019t know. I think that\u2019s something we all struggle with as copywriters.<\/p>\n<p><strong>Kira:<\/strong> We interrupt this interview for a very special announcement.<\/p>\n<p><strong>Rob: <\/strong>The copywriter club has our first sponsor. It\u2019s Airstory. Before we get into what Airstory does for writers, we just wanted to share that this is actually a sponsorship we went after. We actually approached Airstory because we liked the tool so much and said \u201chey, would you guys like to sponsor the show?\u201d We were thrilled when Joanna said yes, that they would like to.<\/p>\n<p>Kira, you\u2019ve played around a little bit with the tool. How would you use it as you create the sales pages that you work on?<\/p>\n<p><strong>Kira:<\/strong> Recently, I used it with a fellow copywriter, and we were working on a sales page together. It\u2019s a great tool to use with team members, fellow collaborators. You\u2019re able to piece the cards together with different sections of copy. Maybe you have a card for objections or for pain points, for key benefits, and you can piece it together and create a sales page in an easy to use environment, with a collaborator. It beats jumping into Google Docs. My Google Docs usually look like a disaster by the time I\u2019m done with them, and I have a hard time keeping track of all the content I need. Airstory has been a great way to stay organized, which is a challenge for me at times.<\/p>\n<p><strong>Rob: <\/strong>Airstory has this beautiful interface. It works really well. It connects with Slack, and Evernote, Typeform, even Gmail. If you want to learn more about Airstory, go to airstory.co\/club to join and start your first project.<\/p>\n<p><strong>Kira:<\/strong> Momo, I\u2019m shifting gears a little bit, but in the intro we mentioned that you have these high-caliber clients like AT&amp;T. Then you also are creating, you\u2019re vetting potential clients. So you must have a lot of leads coming through, I would imagine. I\u2019m just wondering where you\u2019re finding these clients, your ideal clients, how they\u2019re finding you. If you\u2019re doing any type of marketing efforts to find them.<\/p>\n<p><strong>Momo:<\/strong> This is like my big hilarious, I don\u2019t even know if it\u2019s shame, it\u2019s just weird. But to be completely honest, I do a pitiful amount of self-promotion. One of the things is that I do get leads who notice either based on stuff that I have talked about in public groups on Facebook, where they talk about conversion optimization. I think sometimes comments that I make are a little bit more data savvy than people expect, and that has generated interest.<\/p>\n<p>People will be like \u201cOh she knows these weird subtleties about testing and that\u2019s cool. And she also writes copy so maybe we can fill that void.\u201d That helps, but &#8230; oh and I think that also helped establish a lot of trust between me and one of&#8230; or Joanna Wiebe has been referring clients to me for years. I think a big part of that is because she feels good that I understand the principles of writing good copy, but she also knows that I understand the data stuff. So she feels okay sending me a lot of leads.<\/p>\n<p>And then I have a pretty good return rate on my clients. I have people come back. And I guess referrals. I really wish I could say that I do some calculated marketing promotional stuff that stabilizes my leads, but I am shamefully passive about it right now. I\u2019m hoping to make that change in 2017, for sure. I want to simplify to just one key service offering and then just drive leads to that service offering, and have it systematized. But I am a marketing drifter. It\u2019s just good things have happened and I\u2019ve been happy about that but I definitely have not gone and taken charge and quote\/unquote 10x-ed my leads or whatever, which apparently has become hugely popular these days.<\/p>\n<p><strong>Rob:<\/strong> One way that you\u2019ve gotten your name out there, at least towards the end of 2016, is you did this course with Peep\u00a0and ConversionXL. If I remember right, it was a four week course where you presenting live so it wasn\u2019t pre-recorded.<\/p>\n<p><strong>Momo:<\/strong> Yeah.<\/p>\n<p><strong>Rob:<\/strong> Tell us a little bit about the process of developing that content and what it was like to actually do a live course. Because I\u2019m imagining that a lot of people that would listen to this think \u201chey, I\u2019d like to do a course someday. It doesn\u2019t look that hard.\u201d You know?<\/p>\n<p><strong>Momo:<\/strong>\u00a0Yeah.<\/p>\n<p><strong>Rob:<\/strong> How did that go?<\/p>\n<p><strong>Momo:<\/strong> It actually went really well. I was terrified because I\u2019m also kind of a big recluse. We live in the woods and I hang out with my cats and my husband all day. So, the idea of walking people through a process over four weeks was terrifying to me, when it was first proposed to me. But, I think that the tricky thing about it was that it was very fast from having the concept of it, saying yes to it, and then going forward with it.<\/p>\n<p>I have my process that I do, so that wasn\u2019t really an issue, because everyone has a process that they do for this kind of stuff. It was more about putting together slides and putting together talks that I felt were informative enough and organized enough and clear enough, within a very short period of time. Because we were literally doing two classes a week, and each class ended up being 90 minutes long.<\/p>\n<p><strong>Rob:<\/strong> Yeah, that\u2019s a lot of content.<\/p>\n<p><strong>Momo:<\/strong> Yeah, it\u2019s a lot of content. Admittedly, I think a fair amount of that was me&#8230; because it was live, it was half slides and half me doing the process in front of them. I\u2019m sure that it got into the weeds a little bit sometimes. That was the tricky part, was putting together slides and a thought process, I guess, or a stream of consciousness that people would be able to follow quickly enough.<\/p>\n<p>Peep asked me if I wanted to do it, and he just emailed out of the blue and was like \u201cHey, you want to teach a course?\u201d And I was like \u201cOkay, that sounds good.\u201d And we were going to launch it and then start it within three weeks of him asking me to do it.<\/p>\n<p><strong>Kira:<\/strong> Oh wow.<\/p>\n<p><strong>Rob:<\/strong> Yeah.<\/p>\n<p><strong>Momo:<\/strong> Yeah, so it was real fast. It was super fast. But I also felt like it was something I could do, because the whole idea was exposing the nitty gritty process. It wasn\u2019t about having this super polished, edited series of webinars. It was like if you\u2019ve ever wanted to sit in and watch what a conversion copywriter actually does to get you the deliverable that you need, this is how it\u2019s done. So that sets an agenda for the course.<\/p>\n<p>It was really good. I would love to do another course, and I\u2019m thinking about doing another one in 2017. And I think it would be really cool &#8230; I\u2019d like to do a course that is pre-recorded, that is polished and is concise. That people could maybe just buy, just a video course, and they could just go through them and learn how this process is done, on their own. So that again, that\u2019s something possibly for 2017. But it was a really good time.<\/p>\n<p>I think one of the things that I didn\u2019t realize when I started &#8230; it\u2019s so funny because if you are a neurotic, anxious person, then the whole prospect of like \u201coh, do you want to teach a class?\u201d Your immediate projection of how that\u2019s going to go is you\u2019re going to A) blank, not know you\u2019re going to say and everybody is going to hate you. It\u2019s so ridiculous. It\u2019s such a ridiculous way of looking at it, but it is how I think a lot of us will look at it.<\/p>\n<p>That\u2019s why we all fear public speaking and stuff. Then you do it, and people are super nice. They come in, you\u2019re like \u201chey guys\u201d and everyone is on chat and they\u2019re like \u201chey, good morning. How\u2019s it going? Hello from France.\u201d \u201cHi from Brazil\u201d. It\u2019s fun. Everyone is there to learn and have a good time. I would do it again. The only thing stopping me from doing it again, is again, my laziness.<\/p>\n<p><strong>Kira:<\/strong> Although I was going to ask you. I\u2019m interested in creating a course of some kind, who knows what it will look like. What would you suggest to people that are thinking of creating a course, potentially a live one like yours? What would you do differently second time around?<\/p>\n<p><strong>Momo:<\/strong> Well, the second time around, I think I\u2019m going to plan it. I would give myself more time to put it together. That was something that was just not something that we could adjust. Peep\u00a0had a schedule and that was the way it was going to go. My course was going to be first and then someone else was going to do another course, so yeah, more prep time, I think, is important. I think the one thing that I would say that is the number one thing, it\u2019s not something that I would do differently, but it\u2019s something that I had never even thought of before I collaborated with Peep, is if you have a cool idea for a course, propose it to someone who has&#8230; put it together and make it awesome, but pitch it to people who have high-traffic engaged audiences.<\/p>\n<p>If Peep had not asked me to do it, it would never have occurred to me to like, \u201coh I should just put together this awesome content and then make it available to him and you know, we can collaborate on it. And then everybody wins.\u201d Right? I would have probably just made a course, and put it on my own website, which is woefully neglected, and then hope that somebody notices it. Right? I think that\u2019s the biggest thing.<\/p>\n<p>If you\u2019re going to do a course, pitch it to somebody. Make sure it\u2019s unique and that it\u2019s something that they haven\u2019t heard it before, but then pitch it to someone who has the traffic, I think.<\/p>\n<p><strong>Rob: <\/strong>Yeah, I think matching your knowledge and content to Peep\u2019s list is just a recipe for great success.<\/p>\n<p><strong>Momo:<\/strong> Yeah, it worked out really well, and it was a gap in something that his particular audience, they were interested in. I think a lot of people are interested in product messaging and how to do it right, and how to do it in a research-based way. It was a super good compliment, and it worked out. I\u2019m hopefully, fingers crossed 2017.<\/p>\n<p>And then the other thing I think I would make sure to do for next time is probably make my classes a bit shorter. One of the things that I did not realize with the course, was that you get people asking you questions, and you want people to be asking questions, and being engaged in the course, right?<\/p>\n<p>So it\u2019s great when people start pinging you with questions in the chat, but that\u2019s not good for people who are watching it later. Because then it becomes this extremely disjointed one-sided conversation that you are having with these people in chat. So there is a trade-off there, of like, the more engaged and spontaneous that you are with your live session recordings, good thing for the people who are there. But keep in mind that it\u2019s being recorded and there are other people who were not there, who are going to want to be able to use that material later.<\/p>\n<p>If you are going to try to do that model, you may want to make some time afterwards to edit the material so that people who are coming in later, they don\u2019t necessarily have to sit around for all the back and forth. They can get the concise, need to know stuff, or you can transcribe it.<\/p>\n<p><strong>Rob: <\/strong>That\u2019s a really good takeaway.<\/p>\n<p><strong>Momo:<\/strong> Yeah, I completely forgot that I was being recorded, so I was having these fun &#8230; I was having the time of my&#8230; I was like \u201cWhoo, these guys are awesome and like, we\u2019re having&#8230; like, this is great. Like everyone\u2019s so engaged.\u201d And then I realized afterwards, I was like \u201cOh, maybe they don\u2019t want to hear me talking about&#8230;\u201d I don\u2019t know what I would have been talking about, but something very irreverent, and not necessarily a need to know for their exam. You know?<\/p>\n<p><strong>Rob:<\/strong> Yeah.<\/p>\n<p><strong>Momo:<\/strong> So, yeah.<\/p>\n<p><strong>Rob:<\/strong> Momo, I wish we had more time. We still got a bunch of questions we could ask about analytics and how you do that right, about your process, how you wire frame. We should definitely have you come back-<\/p>\n<p><strong>Momo:<\/strong> For sure.<\/p>\n<p><strong>Rob:<\/strong> And do another show with us. But until then, how would people find you if they wanted to connect with you?<\/p>\n<p><strong>Momo:<\/strong> They can find me either on Facebook, which I only recently started using again after not being online for a really long time. You can look me up, just Google me, Momoko Price, and then there\u2019s either Facebook. You can just email me at <a href=\"mailto:momoko@kantan.io\">momoko@kantan.io<\/a>. That just goes to show you what a recluse I am. Normally, a normal person would just be like \u201cOh yeah, hit me up on Twitter. My name is like blah\u201d. I\u2019m like, \u201cNo, you can send me a letter through the post and then maybe I will get it.\u201d You can email me&#8230;<\/p>\n<p><strong>Rob:<\/strong> You\u2019re not the first copywriter we\u2019ve talked to with that hide-away process, interestingly enough.<\/p>\n<p><strong>Momo:<\/strong> It\u2019s brutal. 2017 man, I\u2019m going to be out there. I\u2019m going to blow&#8230;<\/p>\n<p><strong>Kira:<\/strong> We\u2019ll interview you at the end of 2017 to see how out there you are.<\/p>\n<p><strong>Momo: <\/strong>Oh god. Oh no.<\/p>\n<p><strong>Kira:<\/strong> We\u2019ll hold you accountable.<\/p>\n<p><strong>Momo:<\/strong> All right, man.<\/p>\n<p><strong>Kira:<\/strong> All right. Well thank you so much Momo.<\/p>\n<p><strong>Rob: <\/strong>Thanks Momo.<\/p>\n<p>You\u2019ve been listening to\u00a0<em>The Copywriter Club Podcast<\/em>\u00a0with\u00a0<a href=\"http:\/\/www.kirahug.com?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">Kira Hug<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">Rob Marsh<\/a>. Music for the show is a clip from Gravity by Whitest Boy Alive, available in iTunes. If you like what you\u2019ve heard, you can help us spread the word by subscribing in iTunes and by leaving a review. For show notes, and full transcript, and links to\u00a0<a href=\"http:\/\/bit.ly\/2irulZp\">our free Facebook community<\/a>, visit\u00a0<a href=\"https:\/\/thecopywriterclub.com\">thecopywriterclub.com<\/a>. We\u2019ll see you next episode.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th\u00a0episode of\u00a0The Copywriter Club Podcast to talk about how she has created a unique niche business that combines [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[22,3],"class_list":["post-393","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-momoko-price","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast 17: Copywriting and Analytics with Momoko Price - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast 17: Copywriting and Analytics with Momoko Price - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th\u00a0episode of\u00a0The Copywriter Club Podcast to talk about how she has created a unique niche business that combines [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/\" \/>\n<meta property=\"og:site_name\" content=\"The Copywriter Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-21T01:17:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-04T22:35:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg\" \/>\n<meta name=\"author\" content=\"rob Marsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:site\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rob Marsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"33 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/\"},\"author\":{\"name\":\"rob Marsh\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\"},\"headline\":\"TCC Podcast 17: Copywriting and Analytics with Momoko Price\",\"datePublished\":\"2017-02-21T01:17:18+00:00\",\"dateModified\":\"2018-01-04T22:35:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/\"},\"wordCount\":6558,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg\",\"keywords\":[\"Momoko Price\",\"Podcast\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/\",\"url\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/\",\"name\":\"TCC Podcast 17: Copywriting and Analytics with Momoko Price - The Copywriter Club\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg\",\"datePublished\":\"2017-02-21T01:17:18+00:00\",\"dateModified\":\"2018-01-04T22:35:23+00:00\",\"author\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage\",\"url\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017.jpg\",\"contentUrl\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017.jpg\",\"width\":1350,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecopywriterclub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TCC Podcast 17: Copywriting and Analytics with Momoko Price\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecopywriterclub.com\/#website\",\"url\":\"https:\/\/thecopywriterclub.com\/\",\"name\":\"The Copywriter Club\",\"description\":\"Ideas and habits worth stealing from top copywriters\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecopywriterclub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\",\"name\":\"rob Marsh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg\",\"caption\":\"rob Marsh\"},\"url\":\"https:\/\/thecopywriterclub.com\/author\/rob\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TCC Podcast 17: Copywriting and Analytics with Momoko Price - The Copywriter Club","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/","og_locale":"en_US","og_type":"article","og_title":"TCC Podcast 17: Copywriting and Analytics with Momoko Price - The Copywriter Club","og_description":"Copywriter and analytics expert, Momoko Price, joins Rob and Kira for this 17th\u00a0episode of\u00a0The Copywriter Club Podcast to talk about how she has created a unique niche business that combines [&hellip;]","og_url":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/","og_site_name":"The Copywriter Club","article_publisher":"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/","article_published_time":"2017-02-21T01:17:18+00:00","article_modified_time":"2018-01-04T22:35:23+00:00","og_image":[{"url":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg","type":"","width":"","height":""}],"author":"rob Marsh","twitter_card":"summary_large_image","twitter_creator":"@copywriterclub","twitter_site":"@copywriterclub","twitter_misc":{"Written by":"rob Marsh","Est. reading time":"33 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#article","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/"},"author":{"name":"rob Marsh","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0"},"headline":"TCC Podcast 17: Copywriting and Analytics with Momoko Price","datePublished":"2017-02-21T01:17:18+00:00","dateModified":"2018-01-04T22:35:23+00:00","mainEntityOfPage":{"@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/"},"wordCount":6558,"commentCount":0,"image":{"@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage"},"thumbnailUrl":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg","keywords":["Momoko Price","Podcast"],"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/","url":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/","name":"TCC Podcast 17: Copywriting and Analytics with Momoko Price - The Copywriter Club","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage"},"image":{"@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage"},"thumbnailUrl":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017-300x300.jpg","datePublished":"2017-02-21T01:17:18+00:00","dateModified":"2018-01-04T22:35:23+00:00","author":{"@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0"},"breadcrumb":{"@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#primaryimage","url":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017.jpg","contentUrl":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2017\/02\/MomokoPrice_Ep017.jpg","width":1350,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/thecopywriterclub.com\/tcc-podcast-17-momoko-price\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecopywriterclub.com\/"},{"@type":"ListItem","position":2,"name":"TCC Podcast 17: Copywriting and Analytics with Momoko Price"}]},{"@type":"WebSite","@id":"https:\/\/thecopywriterclub.com\/#website","url":"https:\/\/thecopywriterclub.com\/","name":"The Copywriter Club","description":"Ideas and habits worth stealing from top copywriters","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecopywriterclub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0","name":"rob Marsh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg","caption":"rob Marsh"},"url":"https:\/\/thecopywriterclub.com\/author\/rob\/"}]}},"_links":{"self":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":0,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}