{"id":4044,"date":"2021-05-18T03:29:11","date_gmt":"2021-05-17T20:29:11","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4044"},"modified":"2021-07-21T10:45:02","modified_gmt":"2021-07-21T03:45:02","slug":"launches-kristina-shands","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/","title":{"rendered":"TCC Podcast #239: Writing for Launches with Kristina Shands"},"content":{"rendered":"<div data-clpid=\"SXS90oM-4kl9B67C8P\">\n<p>On the 239th episode of The Copywriter Club podcast, we\u2019re joined by Kristina Shands, Copywriter and Launch Strategist. Kristina took her background in nonprofit and Public Relations and has been able to transform her clients\u2019 businesses through the launch of their products and services. If you\u2019re somebody who\u2019s been dabbling in the launch world, and you want to increase the experience you provide your clients, this episode is a must-listen.<\/p>\n<p>We also talked about:<\/p>\n<ul>\n<li>How launching has changed and how the \u201cwhat\u201d has stayed the same.<\/li>\n<li>Giving people what they need to make an empowered decision by listening to what they have to say.<\/li>\n<li>How to hold space for your clients during a launch when launching can be high-energy and demanding.<\/li>\n<li>The strategy you can provide for your clients, so they don\u2019t feel they have to do it all.<\/li>\n<li>The better way to have a killer launch and not get burned out.<\/li>\n<li>The easiest way to set reasonable standards and expectations for clients.<\/li>\n<li>The benefit to asking specific future pacing questions to prospects.<\/li>\n<li>How to implement love languages and human design into your business.<\/li>\n<li>The #1 component of being a better business owner and entrepreneur.<\/li>\n<li>Why it\u2019s important to honor your energy management and the effects it has on your day.<\/li>\n<li>The secret to adding self-care into your launch strategy and why it needs to be a must.<\/li>\n<li>The right way to go down a rabbit hole and make it a beneficial use of your time.<\/li>\n<li>How learning something new can be self-sabotaging and impractical.<\/li>\n<li>Jumping ahead in your personal and business growth, so you can be \u201clucky.\u201d<\/li>\n<li>The element you need to be part of the persuasion process.<\/li>\n<li>How to get off the \u201chustle\u201d cycle and learn to trust the journey and opportunities that will come with time.<\/li>\n<\/ul>\n<p>Launching can be exhausting, but it doesn\u2019t have to be. Listen in on this episode or check out the transcript <a href=\"https:\/\/thecopywriterclub.com\/podcast-transcript-239\/\">here<\/a>.<\/p>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_4684\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4044-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_239KS.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_239KS.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_239KS.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_239KS.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4044-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_239KS.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC_239KS.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"http:\/\/www.launchwithease.com\/\">Kristina\u2019s website\u00a0<\/a>\n<h3><\/h3>\n<h3><a href=\"https:\/\/thecopywriterclub.com\/podcast-transcript-239\/\">Full Podcast Episode #239 Transcript<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>On the 239th episode of The Copywriter Club podcast, we\u2019re joined by Kristina Shands, Copywriter and Launch Strategist. Kristina took her background in nonprofit and Public Relations and has been [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[301,3],"class_list":["post-4044","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-kristina-shands","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #239: Writing for Launches with Kristina Shands - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Kristina Shands breaks down the intimidation that surrounds launching by building authentic relationships, implementing self-care, and...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #239: Writing for Launches with Kristina Shands - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Kristina Shands breaks down the intimidation that surrounds launching by building authentic relationships, implementing self-care, and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/\" \/>\n<meta property=\"og:site_name\" content=\"The Copywriter Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T20:29:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-21T03:45:02+00:00\" \/>\n<meta name=\"author\" content=\"Gabrielle Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:site\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabrielle Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/\"},\"author\":{\"name\":\"Gabrielle Jackson\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd\"},\"headline\":\"TCC Podcast #239: Writing for Launches with Kristina Shands\",\"datePublished\":\"2021-05-17T20:29:11+00:00\",\"dateModified\":\"2021-07-21T03:45:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/\"},\"wordCount\":365,\"commentCount\":0,\"keywords\":[\"kristina shands\",\"Podcast\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/\",\"url\":\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/\",\"name\":\"TCC Podcast #239: Writing for Launches with Kristina Shands - The Copywriter Club\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#website\"},\"datePublished\":\"2021-05-17T20:29:11+00:00\",\"dateModified\":\"2021-07-21T03:45:02+00:00\",\"author\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd\"},\"description\":\"Kristina Shands breaks down the intimidation that surrounds launching by building authentic relationships, implementing self-care, and...\",\"breadcrumb\":{\"@id\":\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecopywriterclub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TCC Podcast #239: Writing for Launches with Kristina Shands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecopywriterclub.com\/#website\",\"url\":\"https:\/\/thecopywriterclub.com\/\",\"name\":\"The Copywriter Club\",\"description\":\"Ideas and habits worth stealing from top copywriters\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecopywriterclub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd\",\"name\":\"Gabrielle Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg\",\"caption\":\"Gabrielle Jackson\"},\"url\":\"https:\/\/thecopywriterclub.com\/author\/gabbytcc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TCC Podcast #239: Writing for Launches with Kristina Shands - The Copywriter Club","description":"Kristina Shands breaks down the intimidation that surrounds launching by building authentic relationships, implementing self-care, and...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/","og_locale":"en_US","og_type":"article","og_title":"TCC Podcast #239: Writing for Launches with Kristina Shands - The Copywriter Club","og_description":"Kristina Shands breaks down the intimidation that surrounds launching by building authentic relationships, implementing self-care, and...","og_url":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/","og_site_name":"The Copywriter Club","article_publisher":"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/","article_published_time":"2021-05-17T20:29:11+00:00","article_modified_time":"2021-07-21T03:45:02+00:00","author":"Gabrielle Jackson","twitter_card":"summary_large_image","twitter_creator":"@copywriterclub","twitter_site":"@copywriterclub","twitter_misc":{"Written by":"Gabrielle Jackson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#article","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/"},"author":{"name":"Gabrielle Jackson","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd"},"headline":"TCC Podcast #239: Writing for Launches with Kristina Shands","datePublished":"2021-05-17T20:29:11+00:00","dateModified":"2021-07-21T03:45:02+00:00","mainEntityOfPage":{"@id":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/"},"wordCount":365,"commentCount":0,"keywords":["kristina shands","Podcast"],"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/","url":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/","name":"TCC Podcast #239: Writing for Launches with Kristina Shands - The Copywriter Club","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/#website"},"datePublished":"2021-05-17T20:29:11+00:00","dateModified":"2021-07-21T03:45:02+00:00","author":{"@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd"},"description":"Kristina Shands breaks down the intimidation that surrounds launching by building authentic relationships, implementing self-care, and...","breadcrumb":{"@id":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecopywriterclub.com\/launches-kristina-shands\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thecopywriterclub.com\/launches-kristina-shands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecopywriterclub.com\/"},{"@type":"ListItem","position":2,"name":"TCC Podcast #239: Writing for Launches with Kristina Shands"}]},{"@type":"WebSite","@id":"https:\/\/thecopywriterclub.com\/#website","url":"https:\/\/thecopywriterclub.com\/","name":"The Copywriter Club","description":"Ideas and habits worth stealing from top copywriters","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecopywriterclub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd","name":"Gabrielle Jackson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg","caption":"Gabrielle Jackson"},"url":"https:\/\/thecopywriterclub.com\/author\/gabbytcc\/"}]}},"_links":{"self":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/4044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/users\/855"}],"replies":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/comments?post=4044"}],"version-history":[{"count":0,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/4044\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/media?parent=4044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/categories?post=4044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/tags?post=4044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}