{"id":4353,"date":"2022-03-15T15:30:46","date_gmt":"2022-03-15T08:30:46","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4353"},"modified":"2022-03-15T01:52:09","modified_gmt":"2022-03-14T18:52:09","slug":"billion-dollar-clients-jason-pickar","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/billion-dollar-clients-jason-pickar\/","title":{"rendered":"TCC Podcast #282: Agency Life, Billion Dollar Clients, and The Future of Copywriting with Jason Pickar"},"content":{"rendered":"<div data-clpid=\"SxUF4kF-gZm4y0xwAD\">\n<div data-clpid=\"Sy9EoH9-fyBC7moCgc\">\n<div data-clpid=\"Syc7waZ-ZHJ2fg95UW\">\n<div data-clpid=\"SzRgpzb-sz1mn04CBZ\">\n<div data-clpid=\"T054y1F-WbA6Imkt77\">\n<p>Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a VP Creative Director. If you\u2019re wondering what it would be like to work in an agency or need advice from a pro, be sure to check out the episode.<\/p>\n<p>Here\u2019s what we cover:<\/p>\n<ul>\n<li>The changes in the agency space for both copywriters and creative directors.<\/li>\n<li>What\u2019s involved in being the creative director for an agency.<\/li>\n<li>Teams that make-up an agency and the pace of working for one.<\/li>\n<li>The process of getting copy written, edited, cleared, and ready to go live.<\/li>\n<li>How to write for fans of a brand.<\/li>\n<li>The difference between various generations\u2019 style of writing and crafting copy based on different perspectives.<\/li>\n<li>How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement.<\/li>\n<li>The psychology that brings people back into the app.<\/li>\n<li>The key to balancing brand voice and direct response language.<\/li>\n<li>How to create a narrative of friendship in your writing style.<\/li>\n<li>Jason\u2019s biggest wins with Mcdonald\u2019s rewards and the use of the app.<\/li>\n<li>The best way to get the attention of a creative director and HR in an agency.<\/li>\n<li>What makes a copywriter stand out on the team?<\/li>\n<li>The benefits of working for and with an agency.<\/li>\n<li>The future of copywriting \u2013 where is it headed?<\/li>\n<\/ul>\n<p>Hit the play button or read the transcript below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_3507\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4353-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_282JP.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_282JP.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_282JP.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_282JP.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4353-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_282JP.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC_282JP.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4354 size-full\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/03\/Podcast-WP-23.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/03\/Podcast-WP-23.png 1200w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/03\/Podcast-WP-23-300x150.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/03\/Podcast-WP-23-1024x512.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/03\/Podcast-WP-23-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<h3><span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.com\/tccirl-2022\/\" data-wpel-link=\"internal\">The Copywriter Club In Real Life Event<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><\/span><br \/>\n<span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/jasonpickar\/\">Jason&#8217;s LinkedIn<br \/>\n<\/a><a href=\"https:\/\/thecopywriterclub.com\/creating-ads-luke-sullivan\/\">Episode 115<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-sam-pollen\/\">Episode 198<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/agency-copywriter-jason-pickar\/\">Episode 34<\/a><br \/>\n<a href=\"https:\/\/thewritedifference.com\/\">Connect with Jenn<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[304,50,360,7,3,6],"class_list":["post-4353","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-copywriting","tag-jason-pickar","tag-jenn-prochaska","tag-kira-hug","tag-podcast","tag-rob-marsh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #282: Agency Life, Billion Dollar Clients, and The Future of Copywriting with Jason Pickar - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Jason Pickar is the creative director of Digitas working on the McDonald\u2019s account and he shares his insights on working in an agency...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/billion-dollar-clients-jason-pickar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #282: Agency Life, Billion Dollar Clients, and The Future of Copywriting with Jason Pickar - 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