{"id":4573,"date":"2022-10-04T15:30:40","date_gmt":"2022-10-04T08:30:40","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4573"},"modified":"2022-10-18T10:52:28","modified_gmt":"2022-10-18T03:52:28","slug":"marketing-empathy-peta-obrien-day","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/marketing-empathy-peta-obrien-day\/","title":{"rendered":"TCC Podcast #311: Empathy in Marketing with Peta O&#8217;Brien-Day"},"content":{"rendered":"<div data-clpid=\"SxUF4kF-gZm4y0xwAD\">\n<div data-clpid=\"Sy9EoH9-fyBC7moCgc\">\n<div data-clpid=\"Syc7waZ-ZHJ2fg95UW\">\n<div data-clpid=\"SzRgpzb-sz1mn04CBZ\">\n<div data-clpid=\"T054y1F-WbA6Imkt77\">\n<div data-clpid=\"T0kKbjB-3Cpizcq1yR\">\n<div data-clpid=\"T0kKeY9-iutrxu6bkN\">\n<div data-clpid=\"T1RkYqM-1SCm6G43Ib\">\n<div data-clpid=\"T23QAeN-Cx6l4bqycB\">\n<div data-clpid=\"T2iPx3t-hZwpQolHZ2\">\n<div data-clpid=\"T303BKb-yuazRb8QHi\">\n<div data-clpid=\"T4GgsAD-ECxGgj4ieF\">\n<div data-clpid=\"T4cV4mP-G6jd2jghBB\">\n<div data-clpid=\"T5Nwblh-e9kHPCfPcn\">\n<div data-clpid=\"T6gvdNt-v7IV9Gd2Es\">\n<div data-clpid=\"T7FSl1H-mdIuRpNlAG\">\n<div data-clpid=\"T80jNI6-Y9uX1FLBf9\">\n<div data-clpid=\"T811sJs-a2TUwziU7u\">\n<div data-clpid=\"T9MYa6t-mh120LwwfW\">\n<div data-clpid=\"TA1c6Gn-HJLIAK5RNw\">\n<div data-clpid=\"TAjNxoi-uip0K0YXte\">\n<div data-clpid=\"TBLiVT3-SO9zWUWvj7\">\n<div data-clpid=\"TC6dfGG-hm0QRn3P32\">\n<div data-clpid=\"TCeTs3l-f1KPQNzgGK\">\n<div data-clpid=\"TDI6lS7-rZzrIwml62\">\n<div data-clpid=\"TDVq0bx-3VQbdGSh6M\">\n<div data-clpid=\"TEc5pHa-i7yfFAdavg\">\n<div data-clpid=\"TFMwIlf-TtcSxCsiot\">\n<div data-clpid=\"TG0mC6M-y9Lj2muQ8w\">\n<div data-clpid=\"TGcr2qM-ii2WdyCEv5\">\n<div data-clpid=\"THGmwuy-EiCI0FpgTo\">\n<div data-clpid=\"THwpQZX-Td8aarU5nq\">\n<div data-clpid=\"TIbf0M5-9oczzBvAPC\">\n<div data-clpid=\"TJGTStQ-187fqYFOHM\">\n<p>On the 311th episode of The Copywriter Club Podcast, Peta O\u2019Brien-Day joins the show to discuss\u2026 Politics. But not in the way you\u2019d imagine. Peta is a copywriter and messaging strategist who educates her audience on how to tread in delicate territory by leading with empathy in marketing their efforts.<\/p>\n<p>Here\u2019s how the conversation goes:<\/p>\n<ul>\n<li>Her background in social work and learning how to empathize with teenagers by building relationships. What\u2019s the secret?<\/li>\n<li>Working in mentally challenging conditions and the toll it can take.<\/li>\n<li>Becoming a widow and transitioning into many different careers.<\/li>\n<li>Starting a blog about starting over and getting hired by parent-based companies.<\/li>\n<li>Beginning on Upwork and optimizing her profile to appear first in the search bar.<\/li>\n<li>How to communicate empathy with skeptical audiences as a business owner.<\/li>\n<li>Never say these two things when someone is grieving \u2014 take notes.<\/li>\n<li>How she upleveled her skills before cold pitching and landing a company who needed email copy.<\/li>\n<li>How she went from $500\/mo to consistent $4-$5k months.<\/li>\n<li>The importance of being strategic about being more visible and how to do it.<\/li>\n<li>How she found what truly lit her and began attracting more ideal clients.<\/li>\n<li>Why she has a large ecosystem of where she acquires leads.<\/li>\n<li>Her framework for writing values and molding them into your message (clear as day!)<\/li>\n<li>What tools we can use when having difficult conversations.<\/li>\n<li>Why it\u2019s important to keep our perspectives open.<\/li>\n<\/ul>\n<p>Tune into the episode by hitting that play button or reading the transcript below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_9366\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4573-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_311PD.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_311PD.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_311PD.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_311PD.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4573-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_311PD.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC_311PD.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4574 size-full\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/10\/Podcast-WP-28.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/10\/Podcast-WP-28.png 1200w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/10\/Podcast-WP-28-300x150.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/10\/Podcast-WP-28-1024x512.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2022\/10\/Podcast-WP-28-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<h3 style=\"text-align: left;\">The people and stuff we mentioned on the show:<\/h3>\n<p><span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.pages.ontraport.net\/clients-now-waitlist2\"><span style=\"font-weight: 400;\">P7 Workshop \u2013 get more clients<\/span><\/a><\/span><br \/>\n<span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.pages.ontraport.net\/thinktank\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Think Tank<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><br \/>\n<a href=\"https:\/\/wordsbypeta.com\/\">Peta&#8217;s website\u00a0<\/a><br \/>\n<a href=\"https:\/\/dogged-composer-9633.ck.page\/9ad3a75344\">Peta&#8217;s politics membership waitlist\u00a0<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><\/span><br \/>\n<span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"https:\/\/v1.brain.fm\/redeem\/copywriterclub\">Free month of Brain.FM<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-learning-margo-aaron\/\">Episode 63\u00a0<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/viking-anna-rosa-parker\/\">Episode 274<\/a><br \/>\n<\/span><\/p>\n<h3><\/h3>\n<h3>Full Transcript:<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the 311th episode of The Copywriter Club Podcast, Peta O\u2019Brien-Day joins the show to discuss\u2026 Politics. But not in the way you\u2019d imagine. Peta is a copywriter and messaging [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[288,304,409,339,7,283,408,346,3,6],"class_list":["post-4573","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-copywriter","tag-copywriting","tag-empathy-in-marketing","tag-gabby-jackson","tag-kira-hug","tag-marketing","tag-peta-obri","tag-peta-obrien-day","tag-podcast","tag-rob-marsh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #311: Empathy in Marketing with Peta O&#039;Brien-Day - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Peta O&#039;Brien-Day is a copywriter and messaging strategist who educates her clients to implement empathy in their marketing efforts by...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/marketing-empathy-peta-obrien-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #311: Empathy in Marketing with Peta O&#039;Brien-Day - 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