{"id":4787,"date":"2023-09-05T15:30:40","date_gmt":"2023-09-05T08:30:40","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4787"},"modified":"2023-11-03T05:05:45","modified_gmt":"2023-11-02T22:05:45","slug":"streamline-your-business-erica-salm-rench","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/streamline-your-business-erica-salm-rench\/","title":{"rendered":"TCC Podcast #359: Streamline Your Business with Erica Salm Rench"},"content":{"rendered":"<div data-clpid=\"SxUF4kF-gZm4y0xwAD\">\n<div data-clpid=\"Sy9EoH9-fyBC7moCgc\">\n<div data-clpid=\"Syc7waZ-ZHJ2fg95UW\">\n<div data-clpid=\"SzRgpzb-sz1mn04CBZ\">\n<div data-clpid=\"T054y1F-WbA6Imkt77\">\n<div data-clpid=\"T0kKbjB-3Cpizcq1yR\">\n<div data-clpid=\"T0kKeY9-iutrxu6bkN\">\n<div data-clpid=\"T1RkYqM-1SCm6G43Ib\">\n<div data-clpid=\"T23QAeN-Cx6l4bqycB\">\n<div data-clpid=\"T2iPx3t-hZwpQolHZ2\">\n<div data-clpid=\"T303BKb-yuazRb8QHi\">\n<div data-clpid=\"T4GgsAD-ECxGgj4ieF\">\n<div data-clpid=\"T4cV4mP-G6jd2jghBB\">\n<div data-clpid=\"T5Nwblh-e9kHPCfPcn\">\n<div data-clpid=\"T6gvdNt-v7IV9Gd2Es\">\n<div data-clpid=\"T7FSl1H-mdIuRpNlAG\">\n<div data-clpid=\"T80jNI6-Y9uX1FLBf9\">\n<div data-clpid=\"T811sJs-a2TUwziU7u\">\n<div data-clpid=\"T9MYa6t-mh120LwwfW\">\n<div data-clpid=\"TA1c6Gn-HJLIAK5RNw\">\n<div data-clpid=\"TAjNxoi-uip0K0YXte\">\n<div data-clpid=\"TBLiVT3-SO9zWUWvj7\">\n<div data-clpid=\"TC6dfGG-hm0QRn3P32\">\n<div data-clpid=\"TCeTs3l-f1KPQNzgGK\">\n<div data-clpid=\"TDI6lS7-rZzrIwml62\">\n<div data-clpid=\"TDVq0bx-3VQbdGSh6M\">\n<div data-clpid=\"TEc5pHa-i7yfFAdavg\">\n<div data-clpid=\"TFMwIlf-TtcSxCsiot\">\n<div data-clpid=\"TG0mC6M-y9Lj2muQ8w\">\n<div data-clpid=\"TGcr2qM-ii2WdyCEv5\">\n<div data-clpid=\"THGmwuy-EiCI0FpgTo\">\n<div data-clpid=\"THwpQZX-Td8aarU5nq\">\n<div data-clpid=\"TIbf0M5-9oczzBvAPC\">\n<div data-clpid=\"TJGTStQ-187fqYFOHM\">\n<div data-clpid=\"TJz1Xko-53RGYUYn2q\">\n<div data-clpid=\"TKXRADA-wXgRGkR1i2\">\n<div data-clpid=\"TLD2VLX-IPIwsrXras\">\n<div data-clpid=\"TLsb52A-BqGw2jD61C\">\n<div data-clpid=\"TMWB7l0-eHmhV7FvoP\">\n<div data-clpid=\"TNDz4hf-dpNoDV32wZ\">\n<div data-clpid=\"TNtCQHx-jVtggz58CD\">\n<div data-clpid=\"TOYBaBw-peUzPPX4YW\">\n<div data-clpid=\"TPDIttf-QIMxVM0wfb\">\n<div data-clpid=\"TPusIov-e0gJRb4Irn\">\n<div data-clpid=\"TQWosE2-nSTmwljQk6\">\n<div data-clpid=\"TRCBRpu-sJ9Z73to7Q\">\n<div data-clpid=\"TRimvS3-bzXmf7XRyW\">\n<div data-clpid=\"TSZHn3a-5EWr69HOC5\">\n<div data-clpid=\"TTA3LHR-Q1A6znlhyh\">\n<div data-clpid=\"TTGFOOp-mCnlMbyYLm\">\n<div data-clpid=\"TUUd0Ru-8mhK5uy1Mf\">\n<div data-clpid=\"TVIWDzo-to47u34HgV\">\n<div data-clpid=\"TVoOObu-Sz99dFksqA\">\n<div data-clpid=\"TWYjDrT-mghCRJV9y4\">\n<div data-clpid=\"TXBH0gD-h5mkhcRbJ2\">\n<div data-clpid=\"TXkgv5A-PguPsC36MQ\">\n<div data-clpid=\"TXyYAVD-XTXpPGmLvB\">\n<div data-clpid=\"TZ46fQC-rZ2l128sNz\">\n<p>Erica Salm Rench is our guest on the 359th episode of The Copywriter Club Podcast. Erica is the COO of Rasa.io, an AI tool used to personalize and streamline email newsletters. She shares insights about the world of AI and how although there\u2019s no slowing it down, how copywriters can use AI to optimize their systems and processes in their own businesses and use it as a competitive edge in a crowded marketplace.<\/p>\n<p>Here\u2019s what you\u2019ll find:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What exactly is Rasa.io, and how does it work?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why email is <\/span><i><span style=\"font-weight: 400;\">still <\/span><\/i><span style=\"font-weight: 400;\">powerful and why you need an email newsletter.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of client feedback and how AI can streamline your process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to incorporate the use of AI in your business model and packages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The similarities between a sales conversation and offering value.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do your discovery questions need a facelift?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to intertwine human relationships with the use of AI.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need a reason to create a bank of content? Here\u2019s why.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to repurpose your content and save yourself time and energy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to dig beneath the surface and get customer feedback that matters. <\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_3869\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4787-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_359.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_359.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_359.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_359.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4787-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_359.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC_359.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4788 size-full\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/09\/Post-19.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/09\/Post-19.png 1200w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/09\/Post-19-300x150.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/09\/Post-19-1024x512.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/09\/Post-19-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 style=\"text-align: left;\">The people and stuff we mentioned on the show:<\/h3>\n<p><span style=\"font-size: 18px;\"><a href=\"http:\/\/Thecopywriteraccelerator.com\">The Accelerator waitlist<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.pages.ontraport.net\/thinktank\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Think Tank<\/a><\/span><br \/>\n<span style=\"font-size: 18px;\"><a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"https:\/\/rasa.io\/\">Rasa.io<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><\/span><br \/>\n<span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"https:\/\/v1.brain.fm\/redeem\/copywriterclub\">Free month of Brain.FM<\/a><br \/>\n<a href=\"https:\/\/aiforcreativeentrepreneurs.com\/\">AI for Creative Entrepreneurs Podcast<\/a><br \/>\n<\/span><\/p>\n<p><!--more--><\/p>\n<h3><\/h3>\n<h3>Full Transcript:<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">\n","protected":false},"excerpt":{"rendered":"<p>Erica Salm Rench is our guest on the 359th episode of The Copywriter Club Podcast. Erica is the COO of Rasa.io, an AI tool used to personalize and streamline email [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[495,476,494,7,3,496,6,320],"class_list":["post-4787","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-ai-for-copywriters","tag-copywriters","tag-erica-salm-rench","tag-kira-hug","tag-podcast","tag-rasa-io","tag-rob-marsh","tag-the-copywriter-club"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #359: Streamline Your Business with Erica Salm Rench - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Erica Salm Rench is the COO of Rasa.io, a personalized email newsletter curated by AI to help customers streamline their businesses...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/streamline-your-business-erica-salm-rench\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #359: Streamline Your Business with Erica Salm Rench - 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