{"id":4809,"date":"2023-10-03T15:30:23","date_gmt":"2023-10-03T08:30:23","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4809"},"modified":"2023-10-03T09:51:17","modified_gmt":"2023-10-03T02:51:17","slug":"conversion-rate-optimization-message-testing-eden-bidani","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/conversion-rate-optimization-message-testing-eden-bidani\/","title":{"rendered":"TCC Podcast #363: Conversion Rate Optimization and Message Testing with Eden Bidani"},"content":{"rendered":"<div data-clpid=\"SxUF4kF-gZm4y0xwAD\">\n<div data-clpid=\"Sy9EoH9-fyBC7moCgc\">\n<div data-clpid=\"Syc7waZ-ZHJ2fg95UW\">\n<div data-clpid=\"SzRgpzb-sz1mn04CBZ\">\n<div data-clpid=\"T054y1F-WbA6Imkt77\">\n<div data-clpid=\"T0kKbjB-3Cpizcq1yR\">\n<div data-clpid=\"T0kKeY9-iutrxu6bkN\">\n<div data-clpid=\"T1RkYqM-1SCm6G43Ib\">\n<div data-clpid=\"T23QAeN-Cx6l4bqycB\">\n<div data-clpid=\"T2iPx3t-hZwpQolHZ2\">\n<div data-clpid=\"T303BKb-yuazRb8QHi\">\n<div data-clpid=\"T4GgsAD-ECxGgj4ieF\">\n<div data-clpid=\"T4cV4mP-G6jd2jghBB\">\n<div data-clpid=\"T5Nwblh-e9kHPCfPcn\">\n<div data-clpid=\"T6gvdNt-v7IV9Gd2Es\">\n<div data-clpid=\"T7FSl1H-mdIuRpNlAG\">\n<div data-clpid=\"T80jNI6-Y9uX1FLBf9\">\n<div data-clpid=\"T811sJs-a2TUwziU7u\">\n<div data-clpid=\"T9MYa6t-mh120LwwfW\">\n<div data-clpid=\"TA1c6Gn-HJLIAK5RNw\">\n<div data-clpid=\"TAjNxoi-uip0K0YXte\">\n<div data-clpid=\"TBLiVT3-SO9zWUWvj7\">\n<div data-clpid=\"TC6dfGG-hm0QRn3P32\">\n<div data-clpid=\"TCeTs3l-f1KPQNzgGK\">\n<div data-clpid=\"TDI6lS7-rZzrIwml62\">\n<div data-clpid=\"TDVq0bx-3VQbdGSh6M\">\n<div data-clpid=\"TEc5pHa-i7yfFAdavg\">\n<div data-clpid=\"TFMwIlf-TtcSxCsiot\">\n<div data-clpid=\"TG0mC6M-y9Lj2muQ8w\">\n<div data-clpid=\"TGcr2qM-ii2WdyCEv5\">\n<div data-clpid=\"THGmwuy-EiCI0FpgTo\">\n<div data-clpid=\"THwpQZX-Td8aarU5nq\">\n<div data-clpid=\"TIbf0M5-9oczzBvAPC\">\n<div data-clpid=\"TJGTStQ-187fqYFOHM\">\n<div data-clpid=\"TJz1Xko-53RGYUYn2q\">\n<div data-clpid=\"TKXRADA-wXgRGkR1i2\">\n<div data-clpid=\"TLD2VLX-IPIwsrXras\">\n<div data-clpid=\"TLsb52A-BqGw2jD61C\">\n<div data-clpid=\"TMWB7l0-eHmhV7FvoP\">\n<div data-clpid=\"TNDz4hf-dpNoDV32wZ\">\n<div data-clpid=\"TNtCQHx-jVtggz58CD\">\n<div data-clpid=\"TOYBaBw-peUzPPX4YW\">\n<div data-clpid=\"TPDIttf-QIMxVM0wfb\">\n<div data-clpid=\"TPusIov-e0gJRb4Irn\">\n<div data-clpid=\"TQWosE2-nSTmwljQk6\">\n<div data-clpid=\"TRCBRpu-sJ9Z73to7Q\">\n<div data-clpid=\"TRimvS3-bzXmf7XRyW\">\n<div data-clpid=\"TSZHn3a-5EWr69HOC5\">\n<div data-clpid=\"TTA3LHR-Q1A6znlhyh\">\n<div data-clpid=\"TTGFOOp-mCnlMbyYLm\">\n<div data-clpid=\"TUUd0Ru-8mhK5uy1Mf\">\n<div data-clpid=\"TVIWDzo-to47u34HgV\">\n<div data-clpid=\"TVoOObu-Sz99dFksqA\">\n<div data-clpid=\"TWYjDrT-mghCRJV9y4\">\n<div data-clpid=\"TXBH0gD-h5mkhcRbJ2\">\n<div data-clpid=\"TXkgv5A-PguPsC36MQ\">\n<div data-clpid=\"TXyYAVD-XTXpPGmLvB\">\n<p>On the 363rd episode of The Copywriter Club Podcast, Eden Bidani hops on the show to chat all things conversion, sales conversations, and pitching prospects. Eden is a conversion copywriter and messaging strategist who uses her anthropology background to get to the root message that\u2019ll attract the right customers to the right offer.<\/p>\n<p>Tune into the episode to find out:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How Eden went from selling cosmetics to writing blogs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why she slowly raised her prices and how it built her confidence.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here\u2019s the truth about pitching and some practical advice you can apply.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why you need to be emotionally distant from your pitches.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of making promises you know you can keep and how it can impact your business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Should you start doing <\/span><i><span style=\"font-weight: 400;\">this <\/span><\/i><span style=\"font-weight: 400;\">in your sales calls?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to guide your sales calls while letting your prospect take the lead.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The process for writing an advertorial.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How her background in anthropology has shaped her research process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you reading between the lines while conducting research?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How her business is currently structured to support her lifestyle.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Messaging vs. copywriting \u2013 what\u2019s the difference and how it can be the key to increasing conversions?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you want to do it all, remember this.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>Hit play to listen to the episode.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_6283\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4809-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_363EB.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_363EB.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_363EB.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_363EB.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4809-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_363EB.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC_363EB.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4810 size-full\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-25.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-25.png 1200w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-25-300x150.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-25-1024x512.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-25-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 style=\"text-align: left;\">The people and stuff we mentioned on the show:<\/h3>\n<p><span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.pages.ontraport.net\/the-underground\">Join The Copywriter Underground<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"https:\/\/www.linkedin.com\/in\/edenbidani\/\">Connect with Eden\u00a0<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><\/span><span style=\"font-size: 18px;\"><br \/>\n<a href=\"https:\/\/v1.brain.fm\/redeem\/copywriterclub\">Free month of Brain.FM<\/a><br \/>\n<a href=\"https:\/\/aiforcreativeentrepreneurs.com\/\">AI for Creative Entrepreneurs Podcast<\/a><br \/>\n<\/span><\/p>\n<p><!--more--><\/p>\n<h3><\/h3>\n<h3>Full Transcript:<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">\n","protected":false},"excerpt":{"rendered":"<p>On the 363rd episode of The Copywriter Club Podcast, Eden Bidani hops on the show to chat all things conversion, sales conversations, and pitching prospects. Eden is a conversion copywriter [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[476,505,504,7,506,3,6,320],"class_list":["post-4809","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-copywriters","tag-cro","tag-eden-bidani","tag-kira-hug","tag-message-testing","tag-podcast","tag-rob-marsh","tag-the-copywriter-club"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #363: Conversion Rate Optimization and Message Testing with Eden Bidani - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Eden Bidani is a copywriter whose expertise is in conversion rate optimization (CRO) and message testing. 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