{"id":4816,"date":"2023-10-24T15:30:04","date_gmt":"2023-10-24T08:30:04","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4816"},"modified":"2023-10-24T20:23:20","modified_gmt":"2023-10-24T13:23:20","slug":"choose-a-niche-masha-koyen","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/","title":{"rendered":"TCC Podcast #366: How to Choose a Niche with Masha Koyen"},"content":{"rendered":"<div data-clpid=\"SxUF4kF-gZm4y0xwAD\">\n<div data-clpid=\"Sy9EoH9-fyBC7moCgc\">\n<div data-clpid=\"Syc7waZ-ZHJ2fg95UW\">\n<div data-clpid=\"SzRgpzb-sz1mn04CBZ\">\n<div data-clpid=\"T054y1F-WbA6Imkt77\">\n<div data-clpid=\"T0kKbjB-3Cpizcq1yR\">\n<div data-clpid=\"T0kKeY9-iutrxu6bkN\">\n<div data-clpid=\"T1RkYqM-1SCm6G43Ib\">\n<div data-clpid=\"T23QAeN-Cx6l4bqycB\">\n<div data-clpid=\"T2iPx3t-hZwpQolHZ2\">\n<div data-clpid=\"T303BKb-yuazRb8QHi\">\n<div data-clpid=\"T4GgsAD-ECxGgj4ieF\">\n<div data-clpid=\"T4cV4mP-G6jd2jghBB\">\n<div data-clpid=\"T5Nwblh-e9kHPCfPcn\">\n<div data-clpid=\"T6gvdNt-v7IV9Gd2Es\">\n<div data-clpid=\"T7FSl1H-mdIuRpNlAG\">\n<div data-clpid=\"T80jNI6-Y9uX1FLBf9\">\n<div data-clpid=\"T811sJs-a2TUwziU7u\">\n<div data-clpid=\"T9MYa6t-mh120LwwfW\">\n<div data-clpid=\"TA1c6Gn-HJLIAK5RNw\">\n<div data-clpid=\"TAjNxoi-uip0K0YXte\">\n<div data-clpid=\"TBLiVT3-SO9zWUWvj7\">\n<div data-clpid=\"TC6dfGG-hm0QRn3P32\">\n<div data-clpid=\"TCeTs3l-f1KPQNzgGK\">\n<div data-clpid=\"TDI6lS7-rZzrIwml62\">\n<div data-clpid=\"TDVq0bx-3VQbdGSh6M\">\n<div data-clpid=\"TEc5pHa-i7yfFAdavg\">\n<div data-clpid=\"TFMwIlf-TtcSxCsiot\">\n<div data-clpid=\"TG0mC6M-y9Lj2muQ8w\">\n<div data-clpid=\"TGcr2qM-ii2WdyCEv5\">\n<div data-clpid=\"THGmwuy-EiCI0FpgTo\">\n<div data-clpid=\"THwpQZX-Td8aarU5nq\">\n<div data-clpid=\"TIbf0M5-9oczzBvAPC\">\n<div data-clpid=\"TJGTStQ-187fqYFOHM\">\n<div data-clpid=\"TJz1Xko-53RGYUYn2q\">\n<div data-clpid=\"TKXRADA-wXgRGkR1i2\">\n<div data-clpid=\"TLD2VLX-IPIwsrXras\">\n<div data-clpid=\"TLsb52A-BqGw2jD61C\">\n<div data-clpid=\"TMWB7l0-eHmhV7FvoP\">\n<div data-clpid=\"TNDz4hf-dpNoDV32wZ\">\n<div data-clpid=\"TNtCQHx-jVtggz58CD\">\n<div data-clpid=\"TOYBaBw-peUzPPX4YW\">\n<div data-clpid=\"TPDIttf-QIMxVM0wfb\">\n<div data-clpid=\"TPusIov-e0gJRb4Irn\">\n<div data-clpid=\"TQWosE2-nSTmwljQk6\">\n<div data-clpid=\"TRCBRpu-sJ9Z73to7Q\">\n<div data-clpid=\"TRimvS3-bzXmf7XRyW\">\n<div data-clpid=\"TSZHn3a-5EWr69HOC5\">\n<div data-clpid=\"TTA3LHR-Q1A6znlhyh\">\n<div data-clpid=\"TTGFOOp-mCnlMbyYLm\">\n<div data-clpid=\"TUUd0Ru-8mhK5uy1Mf\">\n<div data-clpid=\"TVIWDzo-to47u34HgV\">\n<div data-clpid=\"TVoOObu-Sz99dFksqA\">\n<div data-clpid=\"TWYjDrT-mghCRJV9y4\">\n<div data-clpid=\"TXBH0gD-h5mkhcRbJ2\">\n<div data-clpid=\"TXkgv5A-PguPsC36MQ\">\n<div data-clpid=\"TXyYAVD-XTXpPGmLvB\">\n<p><span style=\"font-weight: 400;\">On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha\u2019s journey from a demanding corporate marketing career to a thriving copywriting business. She shares her \u201cREVEAL\u201d framework, a six-step process that helps her attract high-value clients, and how copywriters can build their business from scratch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tune into the episode to find out more about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Masha\u2019s transition from corporate marketing director to website copywriter for interior designers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When do you know it\u2019s time to pivot or go off on your own?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How she unexpectedly gained her first clients and how she markets her business today.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Burnout after 3 months?! How she navigated the early stages of entrepreneurship.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How she decided to niche down both vertically and horizontally.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Her methods to delving into her audience\u2019s pain points and challenges.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where she found clients in a hyper-specific market and how she began to stand out.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The key to finding differentiating factors within competitive niches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Her six-step framework for strategic website copywriting.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of having a framework in your business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s a CEO retreat and how can it benefit your overall well-being?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How can you gain access to higher-level clients?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The impact of The Copywriter Think Tank on Masha\u2019s business.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tune into the episode by hitting the play button below. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_8946\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4816-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_366MK_1_.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_366MK_1_.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_366MK_1_.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_366MK_1_.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4816-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_366MK_1_.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC_366MK_1_.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4817 size-full\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png 1200w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29-300x150.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29-1024x512.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 style=\"text-align: left;\">The people and stuff we mentioned on the show:<\/h3>\n<p><span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.pages.ontraport.net\/the-underground\">Join The Copywriter Underground<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"https:\/\/www.contentvertical.com\/\">Masha&#8217;s website\u00a0<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><\/span><span style=\"font-size: 18px;\"><br \/>\n<a href=\"https:\/\/v1.brain.fm\/redeem\/copywriterclub\">Free month of Brain.FM<\/a><br \/>\n<a href=\"https:\/\/aiforcreativeentrepreneurs.com\/\">AI for Creative Entrepreneurs Podcast<\/a><br \/>\n<\/span><\/p>\n<p><!--more--><\/p>\n<h3><\/h3>\n<h3>Full Transcript:<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">\n","protected":false},"excerpt":{"rendered":"<p>On the 366th episode of The Copywriter Club Podcast, website copywriter and niche extraordinaire, Masha Koyen joins the show. We walk through Masha\u2019s journey from a demanding corporate marketing career [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[476,513,7,429,512,3,6,320],"class_list":["post-4816","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-copywriters","tag-interior-designers","tag-kira-hug","tag-masha-koyen","tag-niche","tag-podcast","tag-rob-marsh","tag-the-copywriter-club"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #366: How to Choose a Niche with Masha Koyen - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Masha Koyen is a website copywriter for the interior design industry, but she didn&#039;t start there. Why that niche? Find out how she...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #366: How to Choose a Niche with Masha Koyen - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Masha Koyen is a website copywriter for the interior design industry, but she didn&#039;t start there. Why that niche? Find out how she...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/\" \/>\n<meta property=\"og:site_name\" content=\"The Copywriter Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T08:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T13:23:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png\" \/>\n<meta name=\"author\" content=\"Gabrielle Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:site\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gabrielle Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/\"},\"author\":{\"name\":\"Gabrielle Jackson\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd\"},\"headline\":\"TCC Podcast #366: How to Choose a Niche with Masha Koyen\",\"datePublished\":\"2023-10-24T08:30:04+00:00\",\"dateModified\":\"2023-10-24T13:23:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/\"},\"wordCount\":276,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png\",\"keywords\":[\"Copywriters\",\"interior designers\",\"Kira Hug\",\"Masha Koyen\",\"Niche\",\"Podcast\",\"Rob Marsh\",\"the copywriter club\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/\",\"url\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/\",\"name\":\"TCC Podcast #366: How to Choose a Niche with Masha Koyen - The Copywriter Club\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png\",\"datePublished\":\"2023-10-24T08:30:04+00:00\",\"dateModified\":\"2023-10-24T13:23:20+00:00\",\"author\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd\"},\"description\":\"Masha Koyen is a website copywriter for the interior design industry, but she didn't start there. Why that niche? Find out how she...\",\"breadcrumb\":{\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage\",\"url\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png\",\"contentUrl\":\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecopywriterclub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TCC Podcast #366: How to Choose a Niche with Masha Koyen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecopywriterclub.com\/#website\",\"url\":\"https:\/\/thecopywriterclub.com\/\",\"name\":\"The Copywriter Club\",\"description\":\"Ideas and habits worth stealing from top copywriters\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecopywriterclub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd\",\"name\":\"Gabrielle Jackson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg\",\"caption\":\"Gabrielle Jackson\"},\"url\":\"https:\/\/thecopywriterclub.com\/author\/gabbytcc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TCC Podcast #366: How to Choose a Niche with Masha Koyen - The Copywriter Club","description":"Masha Koyen is a website copywriter for the interior design industry, but she didn't start there. Why that niche? Find out how she...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/","og_locale":"en_US","og_type":"article","og_title":"TCC Podcast #366: How to Choose a Niche with Masha Koyen - The Copywriter Club","og_description":"Masha Koyen is a website copywriter for the interior design industry, but she didn't start there. Why that niche? Find out how she...","og_url":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/","og_site_name":"The Copywriter Club","article_publisher":"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/","article_published_time":"2023-10-24T08:30:04+00:00","article_modified_time":"2023-10-24T13:23:20+00:00","og_image":[{"url":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png","type":"","width":"","height":""}],"author":"Gabrielle Jackson","twitter_card":"summary_large_image","twitter_creator":"@copywriterclub","twitter_site":"@copywriterclub","twitter_misc":{"Written by":"Gabrielle Jackson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#article","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/"},"author":{"name":"Gabrielle Jackson","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd"},"headline":"TCC Podcast #366: How to Choose a Niche with Masha Koyen","datePublished":"2023-10-24T08:30:04+00:00","dateModified":"2023-10-24T13:23:20+00:00","mainEntityOfPage":{"@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/"},"wordCount":276,"commentCount":0,"image":{"@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage"},"thumbnailUrl":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png","keywords":["Copywriters","interior designers","Kira Hug","Masha Koyen","Niche","Podcast","Rob Marsh","the copywriter club"],"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/","url":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/","name":"TCC Podcast #366: How to Choose a Niche with Masha Koyen - The Copywriter Club","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage"},"image":{"@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage"},"thumbnailUrl":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png","datePublished":"2023-10-24T08:30:04+00:00","dateModified":"2023-10-24T13:23:20+00:00","author":{"@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd"},"description":"Masha Koyen is a website copywriter for the interior design industry, but she didn't start there. Why that niche? Find out how she...","breadcrumb":{"@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#primaryimage","url":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png","contentUrl":"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-29.png","width":1200,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/thecopywriterclub.com\/choose-a-niche-masha-koyen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecopywriterclub.com\/"},{"@type":"ListItem","position":2,"name":"TCC Podcast #366: How to Choose a Niche with Masha Koyen"}]},{"@type":"WebSite","@id":"https:\/\/thecopywriterclub.com\/#website","url":"https:\/\/thecopywriterclub.com\/","name":"The Copywriter Club","description":"Ideas and habits worth stealing from top copywriters","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecopywriterclub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c01ff599ee05272dfeb80fb550d411dd","name":"Gabrielle Jackson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d69f9dfffe88bcd23362b9cb4b35d763ef9df050e5d0395c64e53d05ad1602f3?s=96&d=monsterid&r=pg","caption":"Gabrielle Jackson"},"url":"https:\/\/thecopywriterclub.com\/author\/gabbytcc\/"}]}},"_links":{"self":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/4816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/users\/855"}],"replies":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/comments?post=4816"}],"version-history":[{"count":0,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/4816\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/media?parent=4816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/categories?post=4816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/tags?post=4816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}