{"id":4818,"date":"2023-10-31T15:30:50","date_gmt":"2023-10-31T08:30:50","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4818"},"modified":"2023-11-01T04:45:32","modified_gmt":"2023-10-31T21:45:32","slug":"seo-russ-henneberry","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/seo-russ-henneberry\/","title":{"rendered":"TCC Podcast #367: Attracting Clients through SEO with Russ Henneberry"},"content":{"rendered":"<div data-clpid=\"SxUF4kF-gZm4y0xwAD\">\n<div data-clpid=\"Sy9EoH9-fyBC7moCgc\">\n<div data-clpid=\"Syc7waZ-ZHJ2fg95UW\">\n<div data-clpid=\"SzRgpzb-sz1mn04CBZ\">\n<div data-clpid=\"T054y1F-WbA6Imkt77\">\n<div data-clpid=\"T0kKbjB-3Cpizcq1yR\">\n<div data-clpid=\"T0kKeY9-iutrxu6bkN\">\n<div data-clpid=\"T1RkYqM-1SCm6G43Ib\">\n<div data-clpid=\"T23QAeN-Cx6l4bqycB\">\n<div data-clpid=\"T2iPx3t-hZwpQolHZ2\">\n<div data-clpid=\"T303BKb-yuazRb8QHi\">\n<div data-clpid=\"T4GgsAD-ECxGgj4ieF\">\n<div data-clpid=\"T4cV4mP-G6jd2jghBB\">\n<div data-clpid=\"T5Nwblh-e9kHPCfPcn\">\n<div data-clpid=\"T6gvdNt-v7IV9Gd2Es\">\n<div data-clpid=\"T7FSl1H-mdIuRpNlAG\">\n<div data-clpid=\"T80jNI6-Y9uX1FLBf9\">\n<div data-clpid=\"T811sJs-a2TUwziU7u\">\n<div data-clpid=\"T9MYa6t-mh120LwwfW\">\n<div data-clpid=\"TA1c6Gn-HJLIAK5RNw\">\n<div data-clpid=\"TAjNxoi-uip0K0YXte\">\n<div data-clpid=\"TBLiVT3-SO9zWUWvj7\">\n<div data-clpid=\"TC6dfGG-hm0QRn3P32\">\n<div data-clpid=\"TCeTs3l-f1KPQNzgGK\">\n<div data-clpid=\"TDI6lS7-rZzrIwml62\">\n<div data-clpid=\"TDVq0bx-3VQbdGSh6M\">\n<div data-clpid=\"TEc5pHa-i7yfFAdavg\">\n<div data-clpid=\"TFMwIlf-TtcSxCsiot\">\n<div data-clpid=\"TG0mC6M-y9Lj2muQ8w\">\n<div data-clpid=\"TGcr2qM-ii2WdyCEv5\">\n<div data-clpid=\"THGmwuy-EiCI0FpgTo\">\n<div data-clpid=\"THwpQZX-Td8aarU5nq\">\n<div data-clpid=\"TIbf0M5-9oczzBvAPC\">\n<div data-clpid=\"TJGTStQ-187fqYFOHM\">\n<div data-clpid=\"TJz1Xko-53RGYUYn2q\">\n<div data-clpid=\"TKXRADA-wXgRGkR1i2\">\n<div data-clpid=\"TLD2VLX-IPIwsrXras\">\n<div data-clpid=\"TLsb52A-BqGw2jD61C\">\n<div data-clpid=\"TMWB7l0-eHmhV7FvoP\">\n<div data-clpid=\"TNDz4hf-dpNoDV32wZ\">\n<div data-clpid=\"TNtCQHx-jVtggz58CD\">\n<div data-clpid=\"TOYBaBw-peUzPPX4YW\">\n<div data-clpid=\"TPDIttf-QIMxVM0wfb\">\n<div data-clpid=\"TPusIov-e0gJRb4Irn\">\n<div data-clpid=\"TQWosE2-nSTmwljQk6\">\n<div data-clpid=\"TRCBRpu-sJ9Z73to7Q\">\n<div data-clpid=\"TRimvS3-bzXmf7XRyW\">\n<div data-clpid=\"TSZHn3a-5EWr69HOC5\">\n<div data-clpid=\"TTA3LHR-Q1A6znlhyh\">\n<div data-clpid=\"TTGFOOp-mCnlMbyYLm\">\n<div data-clpid=\"TUUd0Ru-8mhK5uy1Mf\">\n<div data-clpid=\"TVIWDzo-to47u34HgV\">\n<div data-clpid=\"TVoOObu-Sz99dFksqA\">\n<div data-clpid=\"TWYjDrT-mghCRJV9y4\">\n<div data-clpid=\"TXBH0gD-h5mkhcRbJ2\">\n<div data-clpid=\"TXkgv5A-PguPsC36MQ\">\n<div data-clpid=\"TXyYAVD-XTXpPGmLvB\">\n<p><span style=\"font-weight: 400;\">On the 367th episode of The Copywriter Club, Russ Henneberry joins the show to chat all about SEO. Russ is the founder of theCLIKK, a free daily email newsletter covering digital business topics. He shares strategies copywriters can use to increase website traffic and how they can keep up with the evolving digital marketing landscape. It\u2019s an episode you\u2019ll want to keep handy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you\u2019ll find out:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How Russ went from teacher to marketer and SEO expert.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When he was introduced to the world of digital marketing and SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why skills like content marketing and copywriting are essential in today\u2019s landscape.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The impact of AI on search behavior and the everchanging search experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What copywriters can do to optimize their chances of ranking in online searches.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to customize dedicated webpages for various niches to increase discoverability.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is link building and why is it important?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why your content needs to be thorough and how to create a content strategy for your business.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paid advertising vs. organic search\u2026 How can they coexist?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Should you productize your services?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What kind of clients are willing to pay premium rates?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The difference between you and the in-house employee.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the theCLIKK and how do they leverage evolving marketing techniques to scale?<\/span><\/li>\n<\/ul>\n<p>Tune into the episode by hitting play below.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"powerpress_player\" id=\"powerpress_player_1932\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4818-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_367RH.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_367RH.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_367RH.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_367RH.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4818-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC_367RH.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC_367RH.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4819 size-full\" src=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-30.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-30.png 1200w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-30-300x150.png 300w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-30-1024x512.png 1024w, https:\/\/thecopywriterclub.com\/wp-content\/uploads\/2023\/10\/Post-30-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 style=\"text-align: left;\">The people and stuff we mentioned on the show:<\/h3>\n<p><span style=\"font-size: 18px;\"><a href=\"https:\/\/thecopywriterclub.pages.ontraport.net\/the-underground\">Join The Copywriter Underground<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\" target=\"_blank\" rel=\"noopener noreferrer\">Rob\u2019s website<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"https:\/\/theclikk.com\/\">Russ&#8217;s website<\/a><br \/>\n<\/span><span style=\"font-size: 18px;\"><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><\/span><span style=\"font-size: 18px;\"><br \/>\n<a href=\"https:\/\/v1.brain.fm\/redeem\/copywriterclub\">Free month of Brain.FM<\/a><br \/>\n<a href=\"https:\/\/aiforcreativeentrepreneurs.com\/\">AI for Creative Entrepreneurs Podcast<\/a><br \/>\n<\/span><\/p>\n<p><!--more--><\/p>\n<h3><\/h3>\n<h3>Full Transcript:<\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p data-pm-slice=\"1 1 []\">\n","protected":false},"excerpt":{"rendered":"<p>On the 367th episode of The Copywriter Club, Russ Henneberry joins the show to chat all about SEO. Russ is the founder of theCLIKK, a free daily email newsletter covering [&hellip;]<\/p>\n","protected":false},"author":855,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[476,515,7,3,6,514,279,320],"class_list":["post-4818","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-copywriters","tag-digital-marketing","tag-kira-hug","tag-podcast","tag-rob-marsh","tag-russ-henneberry","tag-seo","tag-the-copywriter-club"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #367: Attracting Clients through SEO with Russ Henneberry - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"Russ Henneberry is an SEO expert who explores the ever-evolving world of SEO and digital marketing in this episode of The Copywriter Club...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/seo-russ-henneberry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #367: Attracting Clients through SEO with Russ Henneberry - 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