{"id":4996,"date":"2024-12-31T07:48:59","date_gmt":"2024-12-31T00:48:59","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=4996"},"modified":"2024-12-31T03:55:05","modified_gmt":"2024-12-30T20:55:05","slug":"get-more-done-2025-dave-ruel","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/get-more-done-2025-dave-ruel\/","title":{"rendered":"TCC Podcast #428: Get More Done in 2025 with Dave Ruel"},"content":{"rendered":"<p>In another throwback episode of <em>The Copywriter Club Podcast<\/em>, we&#8217;re taking a deeper look at goal setting and a proven process to help you get more done in 2025. Dave Ruel, the author of <em>Done by Noon<\/em>, walks through his framework for setting goals (or intentions) and making sure they happen\u2014before noon.\u00a0Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_3519\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-4996-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC428DR.mp3?awCollectionId=405867&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC428DR.mp3?awCollectionId=405867&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">https:\/\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC428DR.mp3?awCollectionId=405867&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC428DR.mp3?awCollectionId=405867&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=4996-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC428DR.mp3?awCollectionId=405867&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC428DR.mp3?awCollectionId=405867&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<p><em><a href=\"https:\/\/amzn.to\/4fKv9Bf\">Done by Noon by Dave Ruel<\/a><br \/>\n<a href=\"https:\/\/amzn.to\/49Wwa84\">4000 Weeks<\/a><\/em> by Oliver Burkeman<br \/>\n<a href=\"http:\/\/thecopywriterclub.com\/tcu\"><span>Get Dave\u2019s workshop in <em>The Copywriter Underground<\/em><\/span><\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-underground\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>\n<h3>Full Transcript:<\/h3>\n<p><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>If you\u2019re listening to this episode as it goes live, today is the final day of 2024. Many of us are looking forward to the new year and new opportunities to grow and get things done.<\/p>\n<p>I\u2019m not a big fan of resolutions. They tend to be good for a few weeks, but after 4 weeks are often forgotten. It\u2019s even a cliche now to mention how full gyms are on February 1 compared to January 1st. The drop off shows how ineffective resolutions can be for most of us.<\/p>\n<p>So what does work? Well, the past year or two I\u2019ve focused more on behaviors rather than goals or resolutions. That is, making time to exercise every morning without a goal to lose weight or compete in a marathon or bench press a certain weight. Making time to do something every day is something I can do. This applies to other goals as well, like time spent reading rather than having a goal to read 24 books a year. By scheduling time to read every day, I can reach the 24 books read without setting a goal.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>So that begs the question, how do you make sure you spend your time on the activities and behaviors that will get you closer to the person you want to be?<\/p>\n<p>A few years ago, we asked something similar of Dave Ruel, the author of <i>Done by Noon<\/i>. That book is one of my favorites when it comes to getting stuff done. My other favorite takes an almost completely opposite view of time management and getting stuff done and that\u2019s Oliver Burkeman\u2019s <i>4000 Weeks<\/i>. I\u2019ll link to both in the shownotes in case you want to check them out.<\/p>\n<p>For today\u2019s episode of <i>The Copywriter Club Podcast<\/i>, I went back into the archives to resurrect this mostly forgotten interview with Dave Ruel. And while he does talk about goals, he shares a framework for making sure your schedule includes plenty of time for the behaviors you want to implement into your life. If you\u2019re looking to get more done in 2025, some of his ideas will help.<\/p>\n<p>Before I share what Dave told us, after this interview we realized that we wanted to go deeper with Dave and his system. So we recorded a workshop where he walks through everything what he shares during this interview\u2026 at an even deeper level. That workshop is one of the dozens of business focused trainings available right now in <i>The Copywriter Underground<\/i>. Coming up in January of 2025, we\u2019ll be adding several more, including a workshop for copywriters who want to work either part time or full time with a client. My friend Jessica, who spent 2 decades as a recruiter for a creative talent agency will share why copywriters are so bad at resumes and cover letters and what they need to do differently if they want to land a so-called \u201creal\u201d job. And Esai Arasi will be sharing how to build relationships with prospects at scale, without burning out on social media. Both of these workshops are happening in January and are completely free for Copywriter Underground members. If you want them\u2026 along with the time management workshop from Dave Ruel, go to <a href=\"http:\/\/thecopywriterlcub.com\/tcu\"><span>thecopywriterlcub.com\/tcu<\/span><\/a> now to join.<\/p>\n<p>And like last week, you\u2019ll hear Kira Hug asking questions on this episode as it is a throwback to 2020 when she and I were co-hosting this podcast. Okay, with that let\u2019s jump in with Dave Ruel as he tells us how he became an entrepreneur focused on sharing better time management strategies\u2026<\/p>\n<p>\u2014\u2014\u2014\u2014<\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>I\u2019m going to go back to my days as a fitness athlete. This is pretty much when it all started. So, in the early 2000s, I was an amateur competitive bodybuilder. So, I was very obsessed with everything fitness, bodybuilding, muscle building, you name it. In 2007, I met a guy named Lee Hayward. We were fellow competitors on the regional circuit. So, we\u2019ve known of each other within the local circuit, but I\u2019ve never met Lee in person. I was traveling to his hometown to compete that weekend. So, Lee actually offered me to stay at his house that weekend. We only knew each other little bit, but I never knew what he was doing for a living.<\/span><\/p>\n<p><span>The first morning, he was having coffee. He\u2019s like, \u201cWell, I\u2019m going to do some work. I\u2019m going to answer a couple emails and then I should be done by noon. And then we can go work out.\u201d I was like, \u201cYeah, it\u2019s nice to be on vacation and have that schedule.\u201d He\u2019s like, \u201cWell, it\u2019s pretty much like the way we operate here.\u201d I was like, \u201cReally? What is it that you do?\u201d He\u2019s like, \u201cWell, I have a bodybuilding website. I make a full living out of it and making six figures a year, working from home. My wife works with me.\u201d I was like, \u201cWell, okay, I need to understand how you do to that.\u201d<\/span><\/p>\n<p><span>So, I quickly treated my passion for fitness to an obsession for business building, started studying direct response marketing, anything that had to do with online marketing. It was very limited at the time, because obviously, that\u2019s in 2007. So, there was not that much going on when it comes to online businesses. Now, everything\u2019s online. If you\u2019re not online, you\u2019re nowhere. But at the time, it was very different. So, I created my first business at that time. It was a website that I was sharing nutrition and cooking tips for bodybuilding and fat loss that was called the Muscle Group. The website is still on. We still sell digital products on that platform. From there, I emerged more on the publishing marketing agency.<\/span><\/p>\n<p><span>So, basically, other coaches and other experts saw what I was doing online. They wanted to do the same thing. So, I was like, \u201cOkay, well you have an audience, I know how to monetize that.\u201d Then we launched an agency that led me to invest in a company called BiOptimizers. So, that\u2019s natural supplements company. We did full turnaround with that company, sold it in 2016. During that time, for me, becoming an entrepreneur, it\u2019s like anything else, going to the gym once doesn\u2019t make you an athlete. I feel the same thing with entrepreneurship. You have to do it in order to understand what it is. In the process, I did obviously all the mistakes in the books that most entrepreneurs make when it comes to managing their time, their energy, their attention.<\/span><\/p>\n<p><span>I build systems around my life in business in order to fix that and mostly inspiring by what I had learned in sports performance. I saw there\u2019s too many weird similarities between both worlds. So, I started adapting that. Yeah. So, in 2016, I had the opportunity after I sold my last business to start coaching entrepreneurs. So, basically, entrepreneurs were coming to meet for the online business stuff that you\u2019re talking about. Okay, I want to build an online business to have the freedom and yada, yada, yada, but what I realized that these entrepreneurs don\u2019t need more tactics or strategies to gain more customers and convert more.<\/span><\/p>\n<p><span>What they needed really was a framework to help them operate as entrepreneurs. I started sharing my systems with them. The results spoke for themselves. This is how Effic was born. We\u2019re going to share these techniques, these systems with everybody. Yeah, now a few years later, we don\u2019t do coaching, but we have certifications now, where we certify basically various business coaches or consultants who want to use that with their clients. We have, obviously, the Effic planner, which is our best-selling tool.<\/span><\/p>\n<p><span><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>So, we\u2019re definitely going to get into more of that, but I want to go back to the amateur bodybuilding phase of your career as you\u2019re just starting out. I\u2019m guessing that there are a lot of behaviors, a lot of things that you were doing as a bodybuilder that apply to how you ran your businesses or that even run your business today. Will you tell us a little bit about what you learned in that phase of your career that you apply to your business today?<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Yeah, a lot of timeless techniques that we have in\u2026 It\u2019s not just bodybuilding. It\u2019s really through sports performance in general. The thing that you need to have in order to become a good athlete or a good entrepreneur is discipline. The thing is that when I started training really and didn\u2019t know that I was going to compete or anything like that, I did that just to transform myself, I realized the structure it would give me, the workouts, how to structure my workouts, how to structure my goals, having an understanding, \u201cWhat do I really want? Do I want to build muscle, burn fat? What do I need to do first?\u201d The foundational work that you set and from there, you start optimizing and optimizing with time.<\/span><\/p>\n<p><span>The thing is that your structure needs to be solid before you actually optimize, right? I see a lot of people do that. The mistake that many gym goers do in the beginning is that they\u2019re going to take all the supplements on the market thinking that it\u2019s going to fast track their results and they don\u2019t have a solid base. Their nutrition is not good. Their programs are not structured properly. They end up going to the gym all the time thinking like, \u201cThe more I\u2019m going to lift weights, the longer I\u2019m going to do it, the bigger I\u2019m going to get or the more fat I\u2019m going to lose.\u201d It\u2019s actually the opposite that happens. So, there\u2019s an order to how things need to happen.<\/span><\/p>\n<p><span>Within this structure, you need to have different habits, different routines that make that sustainable. You don\u2019t just want to do that for X amount of time and it\u2019s done. It\u2019s a lifestyle. So, it\u2019s the same thing with entrepreneurship. Entrepreneurship is very much of a lifestyle. If you approach it as a sport or as something that you have to do in order to perform and do it well and structure it properly, there\u2019s a lot of similarities, right? So, we talked actually quite a bit in the book about load management and the principle of adaptation and periodization, different basics really in sports performance. But if you don\u2019t have that really mastered on a personal level, it\u2019s going to be very hard for you to evolve as an entrepreneur.<\/span><\/p>\n<p><span><b>Kira Hug:\u00a0 <\/b>So, I\u2019m wondering that when you had a moment where you felt like an entrepreneur for the first time and if that was a specific moment or if it was 10 years into your business, because I do think you\u2019re right, it doesn\u2019t happen overnight. A lot of us, even if we\u2019ve been doing it for a while, we still don\u2019t feel like an entrepreneur.<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Well, I think nowadays, people call themselves entrepreneurs before they actually accomplished anything. As I said, it\u2019s like an athlete. You don\u2019t call yourself an athlete the first time you play a sport or you step into a gym. You have to do the work and understand. Not everybody is going to be an athlete, just like not everybody\u2019s going to be an entrepreneur. So, it wasn\u2019t a conscious decision for me. Entrepreneur now is the word that everybody uses. I think there\u2019s a lot of hype probably around the word \u2018entrepreneur,\u2019 but really, it\u2019s defining what it really is to be an entrepreneur. For me, it was not a conscious decision. There was not a specific moment that define that.<\/span><\/p>\n<p><span>I think it was just a matter of seeing my pattern and seeing how I was operating as a human. I see a lot of similarities between entrepreneurs, right? So, for example, academically, for me, it was a disaster. I was not good at school. Not that I was not smart enough, just because I was totally disengaged and disinterested. I realized that it was not the norm, let\u2019s say, where I grew up. You needed to have a career and a diploma to get the job, et cetera. I realized that a lot of entrepreneurs had very non-typical type of journeys.<\/span><\/p>\n<p><span>So, there\u2019s not a one path, but there\u2019s similarities with behaviors and the way we saw the world and things like that. So, yeah, it\u2019s just realization. Even to this day, I love entrepreneurship. I love the creative side of business, which is in my opinion, probably what the difference between a business owner and an entrepreneur per se. That\u2019s the creative piece that entrepreneurs might have, that others who might be great at business management, but don\u2019t have that spark of craziness.<\/span><\/p>\n<p><span><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>So, Dave, as you were telling your story, you talked about developing some of these systems and routines that really help you in your business to be done by noon as your book is called. Can you talk to us a little bit about some of those, maybe even the whole theme behind Effic and how we as entrepreneurs and as freelancers can start to use a system like that or that exact system in order to start getting more of our stuff done?<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Yeah. So, we can talk about a little bit more in depth about the system. I think we\u2019re going to have a training, Rob, soon, right? I think next month, we have something scheduled for your audience. So, we\u2019re going to go very, very deep on the topic. To go back to Effic itself, so Effic is actually short for two words. The first one is efficiency. So, obviously, it\u2019s achieving something using the least amount of resources. So, as entrepreneurs, we have three main internal resources or resources that we have, internal and external. So, first, our energy, obviously, and also our attention. So, pretty much how we\u2019re going to be putting our energy and attention, how and on what we\u2019re going to be placing our attention.<\/span><\/p>\n<p><span>The other one, our external resource, finite resource is time. So, time is not something that we can really control. We all have 24 hours a day. Time is the same for everybody. It\u2019s just how we operate, how we use our time and energy within that constraint of time where you\u2019re going to be at work. It\u2019s not about working less. It\u2019s really about working right. We glorify working hard or working smart, but working hard is a given. For example, you go at any sport. No one is successful by going how fast on the court or on the ice, if it\u2019s hockey or whatever. You have to work hard. It\u2019s a given.<\/span><\/p>\n<p><span>Then obviously, you have to work smart. You\u2019re not just going to walk around or run around for absolutely no reason. You have to manage that energy and I would say, optimize it in a smart way. I think the key is really understanding to work right, understanding what is the desired result or outcome that you want to produce. Effic is also short for efficacy, which is the ability to produce the desired or intended result or outcome, right? So, based on that, what we try to make entrepreneurs realize, especially in the first step of the methodology, which is the projection phase, it\u2019s understanding, \u201cOkay, well understand where you want to go.\u201d Be very, very clear on what you want to accomplish, right? So, we divide that in two steps.<\/span><\/p>\n<p><span>The first one is to create what we call your big picture, okay? How do you see yourself? How do you see your life? How do you really envision that for your future? What does it look like? So, creating that big picture, it needs to be specific in some ways, but it\u2019s like going on a trip, right? You\u2019re going to go on a trip. You\u2019re going to visualize in your head what you think it looks like, but in reality, it will look different when you get there, but it\u2019s equally as good. It\u2019s just different. So, you\u2019re going to have that general idea of where you want to be, how you want to feel, and what you want to accomplish. From there, we\u2019re going to ask you to look into what\u2019s really ahead of you. So, what are the goals that you can really see become a reality?<\/span><\/p>\n<p><span>We ask you to create goals. It\u2019s called an annual guideline. So, it\u2019s five goals you want to see become a reality within the next 12 months. So, now we\u2019re not talking about projects. We\u2019re talking about outcomes. We\u2019re talking about results here. What do you want to become a reality? It could be you want to net $100,000 a year. It could be that you want to sell X number of copies of your book. It could be that you want to work 20 hours or less per week, right? So, it\u2019s very, very, very clear on where you\u2019re going or your alignment point. The key is that when we talk about alignment is that the goals that you set in the next 12 months should always be aligned with the type of lifestyle and business that you want to operate, right?<\/span><\/p>\n<p><span>I think the problem is that a lot of entrepreneurs think that they want something. But ultimately, it\u2019s what we call ambition appropriation. It\u2019s that you\u2019re going to look at other people. You\u2019re going to look at other entrepreneurs. You\u2019re going to let their definition of success become your definition of success. I think you have to really dive deeper than that in order to understand what you really want.<\/span><\/p>\n<p><span>I feel like it\u2019s a starting point for a lot of entrepreneurs, because they\u2019re going to come to us when they\u2019re going to feel lost, right? They\u2019re not going to do that when things are going great and there\u2019s no problem. They\u2019re going to do that when, \u201cOkay, I really need to help because there\u2019s just too much to do. I don\u2019t know where I am. I\u2019m not even sure it\u2019s what I want. I need really to recalibrate.\u201d So that\u2019s really the first step. We show you to do that in an efficient manner obviously.<\/span><\/p>\n<p><span><b>Kira Hug:\u00a0 <\/b>Can you share some examples of those goals that you\u2019ve set for yourself, just to bring it to life a little bit more, for your own life and your own business?<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Yeah, like I said earlier, it could be financial goals. It could be time, because here\u2019s the thing. I think when we go in business, we go for one thing and that thing is freedom. I divide freedom into three categories or three types of freedoms, time freedom, creative freedom, and financial freedom. I feel like always your goals will revolve around these three freedoms, depending on what season of your life you\u2019re in. If it\u2019s early on in your career, more than likely, you\u2019re going to have a little bit more financial goals regarding financial freedom. When you\u2019re going to start working and things are going good in your business, you\u2019re going to realize that you have less time. You\u2019re going to be focusing more into having goals for reclaiming this time, for example.<\/span><\/p>\n<p><span>So, this is when the goal is probably going to be chop 10 hours of my workweek or work less than 20 hours a week or have six-week of vacation a year or something like that, things you want to see become a reality. I think the big thing that I see entrepreneurs do, especially when they recalibrate or realign, is that they\u2019re going to set more creative goals. Meaning, I want this to become a reality. I want to write my new book. I want to create an online course. It\u2019s being very specific on that outcome. Yeah, create my first online course. From there, when you know that that\u2019s indeed the agenda or that\u2019s an outcome that you want to have within the next 12 months, now, you can start setting your 90-day, what we call, bucket. So, your 90-day projects.<\/span><\/p>\n<p><span>Okay, well, if I need to create my first course, probably I need to create that course. I need to create the content of that course. So, we\u2019ll have a bucket that is dedicated to creating the content of the course. Then you were going to realize that \u201cWell, I might need to actually produce that course,\u201d right? So, it might be another bucket. The other one is you\u2019re going to need to market and sell that course. So, that\u2019s going to be another bucket, but you\u2019re going to realize that amongst all that, you\u2019re still going to have all the tasks to perform your business. So, it\u2019s that juggling act of understanding\u2026 Rob, we talked about load management. \u2026 how much can you carry as far as workload and also how to divide it through the year in order to achieve that goal, right?<\/span><\/p>\n<p><span>The main problem that I see is that people set goals as just project. So, this is the project that I\u2019m going to do. Instead of looking at it as an outcome and understanding, \u201cWhat do I need to do for this outcome, for this result to happen?\u201d So, it\u2019s not about creating a massive, massive project and then start working on it. It\u2019s really understanding, \u201cWhat\u2019s the result? What can I do right now with the time, the energy, and the attention that I can dedicate to it this quarter, within the next 90 days to move in the right direction?\u201d Understanding that sometimes it could be the main priority and you\u2019re going to be spending a lot more time and energy and attention on that product, on that project, or something that gets you closer to this result to be achieved.<\/span><\/p>\n<p><span>Sometimes it could be, \u201cI\u2019m going to have one bucket that is more in line with this result. Another one is more in line with this result.\u201d It really depends on your context. In the best case scenario, obviously, it\u2019s A, A, A, B, B, B sequence where okay, well, let\u2019s focus on one and then go to the other one. But again, it depends on your business context and what needs to be done. So, yes, there\u2019s optimum ways to do it, but there\u2019s other ways to do it, too. The key really is understanding, \u201cHow much workload can I carry sustainably so this becomes a reality?\u201d<\/span><\/p>\n<p><span><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>So that\u2019s my next question then, Dave. So, let\u2019s say that I have those goals or those outcomes. I\u2019m pretty clear. I want to make, let\u2019s say, six figures in the year or I want to take the summer off to spend with my kids and travel and not have to worry about work. Maybe there\u2019s some other goals like that. So, I know that. I know that I want to accomplish that stuff, I want to do it.<\/span><\/p>\n<p><span>But when I sit down to work on Monday, my inbox is full of stuff that I\u2019ve got to pay attention to. And then I\u2019ve got to record the podcast. I\u2019ve got to get the podcast posted. And then after that, somebody needs help with some customer service stuff in our membership. We have to get the training for the membership. All of the other stuff just starts to happen. I don\u2019t end up taking the summer off, or I don\u2019t hit that six-figure goal. So, how do we translate from the big goals to actually getting some of this stuff done?<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Yeah. Now, we move to the next step, which is the prioritization phase. It\u2019s understanding that out of everything that you said\u2026 For most entrepreneurs, all these tasks are on the same big pile, right? So, picture, you have a messy room and everything\u2019s in the middle. It\u2019s a big mount of stuff that you have. That\u2019s usually how entrepreneurs deal with their things. They\u2019re going to prioritize based on what they think is the priority, right? Usually, because since you\u2019re busy, there\u2019s a lot of things going on your business, you\u2019re going to look where there\u2019s fire and you\u2019re going to try to extinguish the fire. And then next thing you know, there\u2019s another fire somewhere else. You\u2019re going to play firefighter all the time.<\/span><\/p>\n<p><span>The problem is that if you prioritize that\u2026 That\u2019s why in the book we talked about now, our matrix being glorified. We\u2019re like, \u201cWell, it could be a good tool. But if you want to be more proactive, if you want to have less fires, maybe it\u2019s better to look at your task from a different perspective.\u201d So, the Eisenhower matrix gauges the task based on the importance and urgency. The problem is that entrepreneurs don\u2019t have that native capacity to really say, \u201cOkay, well, this is urgent,\u201d or \u201cThis is important.\u201d What I\u2019m going to see as a fire, that\u2019s urgent and important. I\u2019m going to have to extinguish it right now. So, the tool that we use as the impact matrix at Effic is that there\u2019s four types of tests that you\u2019re going to have to work on as an entrepreneur. That\u2019s universal.<\/span><\/p>\n<p><span>We all have these four types of tasks to attend mostly on a daily basis. It\u2019s really how you\u2019re going to be prioritizing these four, some of these tasks that you\u2019re going to have in your schedule. So, number one that we have are the rock. Rob, you\u2019re a big fan of and you\u2019re a trained FranklinCovey professional. As we said before we started recording, the big rock, small rocks, and sand analogy was just the game changer for me when I saw Dr. Covey perform this. Dr. Covey really uses that to show what to prioritize, the important things in life. When I saw him do that, I was like, \u201cYes, this is definitely the way which you see prioritization,\u201d but also, I saw the way I was actually designing my workouts, designing and operating as an athlete.<\/span><\/p>\n<p><span>You don\u2019t just go to the gym and start doing random dumbbell curls and bench presses and thinking, \u201cYou\u2019re going to get that goal.\u201d You need to understand, \u201cOkay, well, that\u2019s the goal. So, first of all, here\u2019s where I want to go. Now, here\u2019s what I want to accomplish short term. Here\u2019s a program that\u2019s going to get me there.\u201d In this program, you have core exercises and then you have different sets. You have different reps and you have different moves, different tempo, et cetera, right? But you need to identify, \u201cWhat are your main exercises, your foundational pieces?\u201d, and go from there. You don\u2019t do the opposite. This is perfect for me to illustrate, first of all, how to experiment with my workload, because it\u2019s like going to the gym, for example.<\/span><\/p>\n<p><span>You\u2019re going to go to the gym the first time and going to think you can lift 220 pounds on the bench press. And then you\u2019re going to realize that \u201cWell, that\u2019s actually really, really heavy. I thought in my head that I could do it, but there\u2019s no way I\u2019m listing that weight.\u201d So, you\u2019re going to start taking a little bit more weight out of it until you have something that you can manage and you can have a nice set. You do that gradually. Over time and after 90 days, your first program is completed. You\u2019re like, \u201cOkay, well, now I can actually move up in weights. I can add more weight to my load. I can lift more, because I can carry more load, because now I\u2019ve adapted to this workload, right?\u201d You get better and better and better.<\/span><\/p>\n<p><span>A year from now, Rob is a beast benching 400 to 500 pounds in the bench press for reps, but started with barely being able to do 185. You don\u2019t know. So, this is the thing that you have to adapt that workload over time. We use the analogy of buckets, big rocks, small rocks, and sand in order to show you how to actually break down projects into bite-sized pieces. So, understanding what are your milestones, what needs to be accomplished, and then break it down, breaking these milestones into actionable small rocks, bite-sized pieces, right? You could tell me, there\u2019s sand in this bottle, but the problem is that entrepreneurs are great at playing in the sand, right? They\u2019re great at managing all small stuff or taking care of small stuff before the actual real stuff is accomplished.<\/span><\/p>\n<p><span>The sand exists. You just don\u2019t need to overplan the sand. You have one small rock. Well, you\u2019re going to know what the sand is. You can prepare it the day before, that sand. But you don\u2019t have to go with the micro, micro details way in advance. This is how you get lost. This is how perfectionism kicks in and nothing gets accomplished, right? So, it\u2019s a matter of understanding your workload from a work perspective, but also from an energetic perspective, where not all tasks are created equal based on what you\u2019re great at and your natural tendencies and your natural capacities. So, we help you do that or establish that by yes, looking at what tasks are more impactful and what tasks take the most energy.<\/span><\/p>\n<p><span>So, obviously, the rocks, which are always associated with innovation, with growth, they\u2019re going to take a lot more energy for you to perform. That\u2019s perfectly normal. So, you\u2019re going to have to schedule them at a time that allows you to have that energy, to really push through that task. So, in the impact matrix, the second most important task that we have, the second most impactful task is routines. So, routines are tasks that are associated with the proper operational well-being of your company.<\/span><\/p>\n<p><span>So, there\u2019s things that you guys probably do day in and day out without even knowing but you need to do in order for your business to run properly. For example, it could be sharing on social media, interacting with your membership, students, sending emails, for example. Maybe email\u2019s not the right example, but this task that you need to perform, whether it\u2019s a daily, weekly or even monthly or quarterly basis that we\u2019re going to encourage you to start putting into processes. So, listing, okay, \u201cThis needs to be done. Here\u2019s what I need to do.\u201d<\/span><\/p>\n<p><span>Social media is a good example. You need to post on social media. Well, guess what? You have a process probably you\u2019re following every day intentionally that can be documented and then made into a procedure, a series of procedures that you can then outsource or automate or even delegate to someone else, right? So, when you look at these tasks that are really associated with the growth of your company, with things that need to happen in order for your company to grow and evolve, this is what we call the power moves. These are the ones that you should prioritize.<\/span><\/p>\n<p><span>The other types of tasks that you\u2019re going to have are one, the reactive tasks. So, they\u2019re the byproducts of your business operations. So, they will come. They\u2019re things you don\u2019t anticipate that you cannot really plan or proactively overplan, because they\u2019re just reactive by nature and they will happen. As much as you prepare, as much as proactivity you bring into your business, there will still be some reactivity. It\u2019s an inevitable thing. So, there\u2019s a way to actually start looking at that and not having your day just filled with reactive tasks. You need to optimize. You need to limit personally, the number of tasks you need to do and then optimize the process, obviously.<\/span><\/p>\n<p><span>The fourth type of task that you\u2019re going to have are responsive tasks, which are tasks associated with communication. In this day and age, obviously, direct messaging, emails, team meetings, Zoom meetings, I mean, you name it, you\u2019re going to have that always in your day. So, there\u2019s a way to actually really optimize the way you operate your responsive tasks and attack them. That\u2019s what we show you as well. So, obviously, it doesn\u2019t happen overnight. There\u2019s obviously constant work and optimization to be done, but the goal is for you to manage these four types of tasks in the most optimum and right way.<\/span><\/p>\n<p><span>So, for a lot of copywriters we work with, it seems like they have the vision, they can set the goals, they understand the concept of the big rocks versus the sand, but I think a lot of us have a hard time figuring out the program and the how behind it, laying that out whether it\u2019s for a workout at the gym or it\u2019s for business. It\u2019s almost hard to just break that down. What would you advise? What could help us figure out the path? I mean, we could work with the teams and coaches that you work with, but what if we\u2019re figuring it out on our own and we can\u2019t see how to get from point A to point B?<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>So, it\u2019s like anything else, you have to do it in order to get better at it, right? So obviously, if you use the big rocks and the small rocks and that allows you to start creating frameworks for you and depending on what type of copywriter you are. You could be a sales copy, a sales page copywriter, or an email copywriter or you do a little bit of everything. There\u2019s always these frameworks that you\u2019re going to have. There\u2019s always these ordered things that you\u2019re going to be doing, right? So, it\u2019s understanding, for example, when you work for a client, well, I have this part, my bucket that I really need to carry for myself. So, maybe it\u2019s a lot of outlining work, a lot of putting bullets in. And then this may be processes that you have.<\/span><\/p>\n<p><span>So, routines that you\u2019re going to have in order to maybe speed up the process or work on with multiple clients. So, obviously, if you\u2019re a solopreneur and you do everything yourself, well, there\u2019s only so much that you can do; versus if you\u2019re like, \u201cOkay, I have this project.\u201d The goal is to write a sales pitch, for example, but what is your main process to write a sales pitch? It could be a routine or it could be something that is these creative elements that you fill into buckets. The second one, which is going to be more of a routine practice where you\u2019re writing 500 words every morning or it could be having a specific process to fill in the blanks where you send some part of the copy to someone else in order to write different chapters or whatever.<\/span><\/p>\n<p><span>So, again, I\u2019m not a copywriter. So, I wouldn\u2019t know exactly all the steps, but it\u2019s understanding what the nature of the task. So, is it something that needs for me to create, that I need to create, or is it something that is more operational, that is more routine, if you want, within my creative process? Maybe parts of these routine tasks can be outsourced, delegated, outsourced or even automated sometimes now with AI. I know it\u2019s a big trend now in copywriting to have AI assistance. So, yeah, you need to start doing it and then understanding how you operate. There\u2019s no right or wrong. Some people operate at a heavy capacity to create. Some people are going to be more mechanical and have more processes in their lives. So, it really depends.<\/span><\/p>\n<p><span><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>So, Dave, I heard you twice say, \u201cYou need to do it.\u201d For me, this is where the rubber hits the road. I can have the planner. I can have the goals. I can even have the task list. But there\u2019s still something around personal discipline. You still have to show up, not open up social media, or not get lost in reading too much or whatever the things are that can distract us. Talk a little bit about personal discipline and how you learned to be more disciplined in your approach to the things that you do in your business.<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Yeah, here\u2019s the thing with discipline or creating habits in your life, it comes down to the small things and then things compound over time. I think if you\u2019re focused on just hacks and things that are going to give you fast results, this is probably a good approach for you or even what we do, because discipline is built over time and through repeated actions over a long period of time. There\u2019s a concept we talked about it on sustainability in the book. You don\u2019t want to just do things once and then it\u2019s all fixed. To have sustainability, there are different things that you\u2019re going to need to do consistently over time. So, it\u2019s understanding that these rituals and these routines and these habits that you\u2019re going to be putting into place will build that discipline.<\/span><\/p>\n<p><span>It goes into as simple, for example, as drinking water in the morning. That\u2019s the most simple habit that you can have that will boost your productivity and mental capacity. Most of us are always dehydrated, especially for a copywriter, where your brain and your creativity is, \u201cThere you go, there you go, guys,\u201d but you know that. You know that hydration is ultra-important for the proper functioning of what\u2019s in between your two ears. The problem is that it\u2019s good thing to know it, it\u2019s another thing to do it. Drink big, tall glass of water in the morning, that\u2019s how I did it. Drinking the water for me was not native. It\u2019s not something that I\u2019m going to drink a gallon of water a day. But when you\u2019re bodybuilding, you have to do that. You have to hydrate properly. It\u2019s part of the plan.<\/span><\/p>\n<p><span>So, drinking a big glass of water in the morning and filling up a jug that\u2019s two liters of water in the morning. I\u2019m still carrying that bottle of water when I go off and stuff like that, because that\u2019s going to ensure that I drink my water daily. That\u2019s going to ensure that it\u2019s done, but I didn\u2019t do it once and it was fixed. It was making sure that I was crossing water, check, done. All right. And then you do that. Now, I didn\u2019t even have to check it. It\u2019s built into my habits and my routines. But it\u2019s the same thing with everything that you\u2019re doing, whether it\u2019s your exercise, your meditation if you\u2019re into it, your gratitude, your healthy eating habits, so many things that you can build.<\/span><\/p>\n<p><span>Actually, in the planner, we have a self-care routine that we lay out. It\u2019s more of a self-care, I would say, checklist that you don\u2019t even need to do it like back to back to back routine. It could be something you do daily, and it compounds over time. So, hydration, making sure\u2026 You don\u2019t check your clean eating checkbox for three days in a row. Well, hopefully, your entrepreneurial competitive spirit is going to kick in. So, I need to get better with that and understanding that too, understanding how you react to it. So, every week, for example, we have a review process where we ask you to understand what went well in your week and what didn\u2019t go that well.<\/span><\/p>\n<p><span>We have something called this self-awareness scorecard and something very, very simple to do, but it\u2019s going to allow you to introspect and say, \u201cOkay, well, my energy level was two out of five this week. Why did that happen?\u201d Then you\u2019re going to look back and say, \u201cWell, my eating was not that great four days out of the past seven days. I know, I didn\u2019t drink enough water two days a week. Well, maybe I\u2019m going to fix that. What can I do right now what\u2019s in my power that I can just improve next week?\u201d So, you\u2019re going to look at these things.<\/span><\/p>\n<p><span>Over time, these habits, these rituals are going to become second nature. This is how you build discipline over time, right? Next thing you know, it\u2019s not even hard, it\u2019s super easy to do. So, it\u2019s the principle of adaptation. It\u2019s the same thing as, for example, increasing your ability to carry weight or to carry some load. It\u2019s the same thing with habits. You just have to do it over time and it compounds. It\u2019s like saving money.<\/span><\/p>\n<p><span><b>Kira Hug:\u00a0 <\/b>Well, I did not pass my clean eating test today, because I are French fries. It happened.<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>So, it\u2019s another thing though, Kira. As you said, it happens. You\u2019re not going to be perfect 100% of the time, just to be aware of it. In the book, I talked about more than often, it takes at least two cycles. So, two quarterly cycles in order to start actually having the awareness of, \u201cWhere do you stand regarding load management? Where do you stand regarding your habits, et cetera?\u201d Embodying all of that, it does not happen overnight. Guess what? Nobody\u2019s perfect. You\u2019re going to screw up, especially at the beginning. That\u2019s fine.<\/span><\/p>\n<p><span>That\u2019s another part of it is that you don\u2019t want to be\u2026 If you keep all the fun out of your life and everything is regimented and so rigid, that\u2019s why people actually don\u2019t adhere to a lot of productivity methodologies. The things are very, very, very strict. One of my friends always say, \u201cMost productivity methodologies are created by single male in their 40s.\u201d It\u2019s so regimented that it doesn\u2019t allow for any flexibility. So, we made sure we built that into what we do.<\/span><\/p>\n<p><span><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>French fries for everyone.<\/span><\/p>\n<p><span><b>Kira Hug:\u00a0 <\/b>I enjoyed those fries, so I don\u2019t regret it.<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>That\u2019s something you should put on a T-shirt. I\u2019ll buy it. French fries for everyone.<\/span><\/p>\n<p><span><b>Kira Hug:\u00a0 <\/b>Okay. Because you shared the habit of drinking water, I\u2019m just curious what some of your other habits are, your personal habits, maybe your morning routine too. I know this is in the weeds, but we\u2019re pretty nosy and we like to know what you do.<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Yeah, my morning routines change all the time. I\u2019m a dad of two young girls, two years old and seven years old. The thing is that it changes, because yeah, they wake up at different times. Now, it\u2019s more stable, obviously. Seven years later, it\u2019s getting a little more stable. I traded very strict routines. I was more of a routine person when I was in bodybuilding and I had no kids. It was just me and my wife, who was my girlfriend at the time. It was a lot easier to obviously have the flexibility or that back to back sequence. But now, there\u2019s things that I need to do through the day, that I need to do. At the end of the day, it needs to be done. So, there\u2019s five elements, and I covered a little bit about it. Again, I can tell you what they are.<\/span><\/p>\n<p><span>So, first of all, you need to cover hydration. So, one thing I do every single morning when I wake up is hydration, rehydrate, tall glass of water, then fill up my big jug of water. That\u2019s the one thing that I do all the time. Now, from there, I like to as much as possible wake up before the kids. So, I have that little window of time where the house is actually quiet. I can have some introspection and me time. So, there\u2019s two things that I do. So, first of all is gratitude. When you haven\u2019t practice gratitude and I was like that before, it\u2019s a lie, yeah, whatever, gratitude. But truth is gratitude is the greatest remedy or the greatest medicine for anxiety.<\/span><\/p>\n<p><span>At one point, when I was running my second and my third business simultaneously, I started developing anxiety, because I was so, so busy. Here\u2019s a weird thing. I started developing anxiety when I was hearing the Skype message, because obviously, I was facing a workload that I had never faced before. That was a whole period of that adaptation. I knew at the time, my business partner and I had the systems in place in order to face that. So, we were building that as the business was growing. But I remember that every single time we had a meeting, for example. We had just way too many meetings. That\u2019s why we actually build frameworks to have better, more efficient meetings.<\/span><\/p>\n<p><span>I was getting sweaty palms. My heart was racing, because I was future pacing that there will be fires, there will be more things added to my plate. The weird thing is that the trigger was the Skype ring. It was absurd. So, I\u2019m blessed that my wife, Karine, is a psychotherapist. So, I started talking to her about that. She\u2019s like, \u201cListen, gratitude.\u201d Gratitude is one of the core things that she does out of her practice. She actually has a gratitude journal that she sells in the French speaking market. That\u2019s a best-seller. She\u2019s like, \u201cYou know what? You have to list the things that you\u2019re grateful for, list the things that you have that are right there that you have right now that you are grateful for.\u201d<\/span><\/p>\n<p><span>I started doing that. It was not immediate, but it was very fast that I started changing or rewiring the way I was seeing things. Why are you stressed about that? You\u2019re stressed about future events that never even happened, right? So, it teaches you to focus on the present. It teaches you to focus on what you have right now. Because when we\u2019re busy or we\u2019re anxious, we\u2019re going to tend to see things a little bit more negatively. By focusing on the things that you have, hey, I have my two hands, stupid example, easy example, but guess what? Still a miracle. Two hands, 10 fingers, I mean, think about it, but we take that for granted.<\/span><\/p>\n<p><span>Another weird example and I tie it into water is that I can just turn a knob and there\u2019s clean drinking water coming out of the faucet. We take that for granted. Think about how magical that is and how many people in the world don\u2019t have that. It\u2019s not about what they have, what we don\u2019t have. Still, in my opinion, it\u2019s finding magic into random things that you take for granted. When you do that over time, same thing, it compounds and you tend to have a different perspective on life. For me, that really cured my anxiety. That really helped me in the long run. So, I ensure that every day I do that. In the planner, we actually have what we call the reconnection phrase. There\u2019s different tools that\u2019s found in the journal, that you can listen to different gratitudes, things like that.<\/span><\/p>\n<p><span>You can do it in your own journal if you want. But I\u2019m more of an efficient guy. What I do now is just that reconnection phrase. Today, I\u2019m grateful for, fill in the blanks. I keep in mind that. I added the second part too is that I\u2019m a big believer in the frequency of alignment, checkpoints of your alignment, making sure you\u2019re still in the right direction, where you want to be. Reminding yourself on the things that are important whether it\u2019s like outcomes, but also values. When you stay true to your values and align with what you want to accomplish, you can rarely go wrong. So, it\u2019s the habit of doing that daily, the little practice that will make you more disciplined all the time. So, that\u2019s the second thing.<\/span><\/p>\n<p><span>There\u2019s daily exercises. So, obviously, you don\u2019t have to go to the gym and do bench press and deadlift, PRs every day. The key is just to sweat every day. Dedicate 15 minutes to it. If you don\u2019t feel you have time or you don\u2019t have to go, let\u2019s say, to gym or whatever, just sweat every day, right? So, if you have talked to me 10 years ago, I would go to the gym five times a week, but guess what now? Ten years later, I\u2019m a dad. I have different interests.<\/span><\/p>\n<p><span>Now, I\u2019m going to practice different sports. I\u2019m going to go take walks. I\u2019m going to go be active and do something. Just to model sweat every day, for me, that works, right? So, it\u2019s doing that. Once you do it, boom, check, the box is checked. It doesn\u2019t need to be part of the morning routine process as long it\u2019s done that day. So, that\u2019s the third.<\/span><\/p>\n<p><span>Fourth one is meditation. What I mean by meditation is really some you time with your own thoughts, with your environment. Take anywhere from 5 to 15 minutes to do that. Focus on your breathing. Little things that first of all will compound for stress management. Also, slow down the pace sometimes when needed. So, I do that. I try to do it in the morning when I can.<\/span><\/p>\n<p><span>If I don\u2019t have time, let\u2019s say all the kids wake up early or whatever, I\u2019m going to keep a moment during the day to do that. I\u2019m going to sit down, inside or outside when it\u2019s nice. I have a nice leather couch in my office where I just sit down and do that. So, focus on my breathing and let things calm and bounce. I\u2019m not a 15-minute meditation yogi who\u2019s going to go in deep trance every day. That\u2019s not what it\u2019s all about. It\u2019s just reconnecting with yourself.<\/span><\/p>\n<p><span>The last one is the no French fries policy. It\u2019s not true. It\u2019s not true, because I love French fries, but it\u2019s just keeping a clean diet. It\u2019s just like basics. Keep it 90% clean, and you\u2019re going to be fine. That\u2019s the basic rule. So, yeah, but there\u2019s some days where we\u2019re going to order the poutine from the dairy bar.<\/span><\/p>\n<p><span><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>Clean eating\u2019s over once you have poutine on your plate, that\u2019s for sure. So, Dave, before we run out of time, I want to talk a minute about your book and maybe your planner. When I\u2019m thinking about books about time management and productivity and goal setting, there are a ton of them already out there. We talked about Stephen Covey\u2019s books. Hyrum Smith wrote several about them, the goal setting books by James Clear and BJ Fogg. There\u2019s so many. Dan Kennedy has a great one on time management as well. So, what made you sit down and think, \u201cHey, what the world needs is another book about how to get stuff done\u201d? What\u2019s a little bit different about your approach?<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Yeah, it\u2019s not just about getting stuff done. Really, what I wanted to bring out, let\u2019s say, is more of a guidebook to how to evolve as an entrepreneur. It is very specific for entrepreneurs and obviously solopreneurs, et cetera. Even now, we see people in corporate applying it to their employees. I talk a lot about it. I\u2019m a big fan of introversion, meaning giving more power and more freedom to your employees, so they can create their best work, right? So, it\u2019s not by looking at every single move that they\u2019re doing or micromanaging them that it\u2019s going to happen. So, actually, they do use it quite a bit more. We had trainings with Shoppers Drug Mart, for example, here in Canada and other companies.<\/span><\/p>\n<p><span>But the key is to understand how to operate, an operating manual to how to operate personally as an entrepreneur, right? We make a lot of parallels. We explain it very well in the book. Everything that we\u2019ve built or that is included within this book is inspired by sports performance, so timeless sports performance techniques that we\u2019ve applied to entrepreneurship. Based on that, we applied, like I recently said, concept of workload management, prioritization, and make it all integrated into something coherent. The other thing that I saw is that there\u2019s a lot of methodologies that are collection of hacks, collection of tricks, they\u2019re going to have this, they\u2019re going to have that, but there\u2019s no actual system that involves that.<\/span><\/p>\n<p><span>I became a really big fan of EOS, Traction, Gino Wickman. When we implemented that at BiOptimizers, that looks a lot at what we\u2019re doing. But on a business level, I got a bigger operational level for the business itself. I really love it, because first of all, there was a lot of parallels between with what I was doing and implemented in that methodology, but it\u2019s really a holistic methodology that doesn\u2019t look into one piece of the business. You have to look at your values, understand where you\u2019re going, break down your projects, but also, your health, team health is important. They have that. For me, the health side of it, having a holistic approach.<\/span><\/p>\n<p><span>I talked about work-life harmony in the book, where you hear a lot of people talk about work-life balance and I really hate that word. Work-life balance really implies that we have two competing forces against each other. When you\u2019re an entrepreneur, it doesn\u2019t happen like that. It needs to be integrated. There needs to be some synergy between both. There needs to be some harmony. I illustrate that with the yin and the yang and also like a dance. Sometimes one partner is going to lead. The other time, the other partner is going to lead, but you might not even see it, because the result is beautifully executed. You don\u2019t see any problem. So, this is more the way we look at it.<\/span><\/p>\n<p><span>So, Done By Noon, it\u2019s funny, because I got to talk about the title, but a lot of people think it\u2019s about just working less. When they\u2019re reading the book, you understand it\u2019s not about working less or not working hard. It\u2019s about working right. The key question that we asked regarding time management is, \u201cIf you only had before noon in order to do everything that you have to do, how would you structure your days?\u201d That\u2019s considering you\u2019re not waking up 3:00 in the morning obviously. But how would you start? So, there are things you will need to optimize. There are things that you will need to obviously let go of and build better systems overall to make it happen, right? It\u2019s more about that.<\/span><\/p>\n<p><span>When you think about The 4-Hour Workweek, for example, it\u2019s not about working four hours a week. It\u2019s a book about leverage. It was the same thing for us, but we look really into personal self-leadership aspects. So, yeah, it\u2019s going to help you become a better leader, work on yourself. But also, as a result, you\u2019re going to become a better business leader as well. That\u2019s what we really wanted with the book, not just be done by noon and doing nothing. That\u2019s not what it\u2019s all about.<\/span><\/p>\n<p><span><b>Kira Hug:\u00a0 <\/b>That sounds good too. Dave, my last question, for anyone listening that may not have been involved in sports growing up or just may not be as athletic or may just not believe that a system like this could work for them or framework could work for them because they\u2019ve tried so many, what would you say to them, the doubters who are like, \u201d Everything has failed me.\u201d Why is this different? Why could this work for them, especially if they\u2019re not necessarily a sports person?<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>The sports analogy obviously is what we used to illustrate what it takes in order to evolve or becoming an athlete. For example, I was never a pro bodybuilder. I love the sport. I was competitive bodybuilder. I did pretty well when I was competing, but I never was a pro. I think the key as well and that\u2019s one thing we talked a lot about in the book is that it\u2019s to develop that self-awareness, develop that self-respect and that self-discipline that everyone needs in order to become a good entrepreneur. It doesn\u2019t matter where you want to build $100-million dollar company or you want to build $100,000 a year company. It does not matter. It\u2019s understanding, first of all, how you operate. We\u2019re all different.<\/span><\/p>\n<p><span>As I said, I think one of the main reasons why people don\u2019t stick to \u201cproductivity\u201d approaches or techniques is that it\u2019s so rigid that when they drop something, the whole thing fails. For us, it\u2019s more of a manual to build more self-leadership. We divide self-leadership into self-discipline, as I said, self-awareness and self-respect. So, self-discipline, we talked about it. Self-awareness is the fact of understanding yourself and how you walk. We\u2019re all different. Yes, entrepreneurs have commonalities. A lot of them operate, I wouldn\u2019t say, in a similar fashion, but we all have our own specific context. I\u2019m a dad with two girls. I mean, my co-host, Chris Lopez has five. So, I guess his lifestyle needs to be a lot more structured than mine.<\/span><\/p>\n<p><span>So, the self-awareness of who you are and how you operate in your own context. Also, self-respect is respecting your capacities, respecting your limits, respecting your ambitious, and staying true to what you truly want. So, I think not everybody wants the same thing. It\u2019s very, very important to understand that when you start, because based on that, your reality will be different. Your reality, the way you operate, the type of business you operate, the type of lifestyle you\u2019re going to have is going to be different. I don\u2019t have the answers. You guys don\u2019t have the answers. Only the one who actually wants to work within this framework will know what the result will look like. So, the key is working right.<\/span><\/p>\n<p><span>In my opinion, this is probably a message that we don\u2019t hear enough in the entrepreneurial world, which is always about doing more, getting more done, and glorifying the hustle, things like that. It\u2019s not about checking things off your to-do list as fast as possible. This is not what it\u2019s all about. This is not productivity. Activity is not productivity. For us, we have an efficient philosophy to it, an efficient approach. Yeah, I think that that\u2019s my view on it. That\u2019s the way I see business. So far, it\u2019s worked great for many entrepreneurs.<\/span><\/p>\n<p><span><b>Rob Marsh:<\/b><span class=\"Apple-converted-space\">\u00a0 <\/span>Dave, we want to thank you for joining us for the podcast. I mentioned before we started recording that we\u2019re sharing your book with everybody on our team, because it gives us the language and the processes to talk about projects together, a common language. So, it\u2019s one of the best productivity\/time management\/getting things done type of books I\u2019ve ever read. That\u2019s part of why we wanted to bring you on.<\/span><\/p>\n<p><span>So, we\u2019ll definitely link to the book and to the planner on the show notes for anybody that wants to check those out. You\u2019re also coming back for a training for our membership, The Underground, and some of our other programs on April 21st that we\u2019re really looking forward to. So, anybody who wants to catch that can get to know you a little bit better there as well. So, thank you so much for sharing what you know and what you\u2019ve accomplished with our audience.<\/span><\/p>\n<p><span><b>Dave Ruel:<span class=\"Apple-converted-space\">\u00a0 <\/span><\/b>Thank you, Rob. Really appreciate it. Yeah, I can\u2019t wait for the training in April. Yeah, thank you for the nice words, because you coming from the Covey world and God knows how much I respect and love Dr. Covey\u2019s work, it means a lot. So, thank you very much.<\/span><\/p>\n<p><b>Rob Marsh:<\/b> And that\u2019s our interview with Dave Ruel.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Notice that Dave starts with outcomes\u2026 what do you want to become? Where do you want to be in three months\u2026 or next year? This helps make sure that whatever you do\u2014whether you set goals or simply make time for behaviors in your daily calendar\u2014gets you where you really want to go. I\u2019ve seen a lot of copywriters adopt the goals they see other copywriters setting\u2026 because it feels like that\u2019s what you should do, but it\u2019s not reallly what THEY want to do. Running your own business is one of those\u2026 that feels like the right thing, but once you get into the reality of what that involves\u2026 finding clients, managing projects, filling your pipeline, earning enough to pay yourself a decent salary and so on\u2026 Or a goal like hitting six figures which forces you to work more than you really want simply to bring in enough to hit the six figure mark, but also keeps you from doing some of the things you want to do away from work. Knowing the outcomes is critical when you start planning for your next year.<\/p>\n<p>Dave also talked about the big rocks\/small rocks framework which helps you ensure you fit in the big important stuff before you use up all your time on less important stuff. At the top of this episode, I mentioned my other favorite time mangement book, 4000 Weeks by Oliver Burkeman. Burkeman points out that one of the big problems with the traditional approach to time management is this idea that there are only 3 or 4 big rocks to fit all the other stuff around. The reality is that most of us have a lot more than that. So a big part of managing your time is realizing you can\u2019t manage your time well enough to do everything. There are just too many possibilities. And you have to choose. And once you eliminate some of the possibilities, only then can you really focus on getting that stuff done.<\/p>\n<p>I want to mention the workshop that Dave did for members of The Copywriter Underground again. In this workshop, he breaks down how you figure out your big rocks, how to break them down into goals or behaviors you will focus on for the next few weeks or months. And he also addresses the challenge of personal discipline so this stuff is actually scheduled into your day so it gets done. You can get immediate access to that workshop in The Copywriter Underground at thecopywriterclub.com\/tcu. There\u2019s also a recording of our process for reviewing last year and setting your goals for the coming year or quarter that dovetails nicely with what Dave is talking about in this interview.<\/p>\n<p>Hopefully this throwback episode is helpful to you as you think about what you accomplished last year and what strides you want to make in 2025. And if I can help you with your goals in any way, please let me know.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>I\u2019ve linked to Dave\u2019s book in the shownotes if you want to check that out. But the workshop is where the real power in this system is. So check both of those out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In another throwback episode of The Copywriter Club Podcast, we&#8217;re taking a deeper look at goal setting and a proven process to help you get more done in 2025. Dave [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4996","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #428: Get More Done in 2025 with Dave Ruel - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/get-more-done-2025-dave-ruel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #428: Get More Done in 2025 with Dave Ruel - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"In another throwback episode of The Copywriter Club Podcast, we&#8217;re taking a deeper look at goal setting and a proven process to help you get more done in 2025. 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