{"id":5085,"date":"2025-08-19T07:00:54","date_gmt":"2025-08-19T00:00:54","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=5085"},"modified":"2025-08-19T07:00:54","modified_gmt":"2025-08-19T00:00:54","slug":"strategy-workshop-jamie-thomson","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/strategy-workshop-jamie-thomson\/","title":{"rendered":"TCC Podcast #461: The Strategy Workshop with Jamie Thomson"},"content":{"rendered":"<p>Want to do more than &#8220;write&#8221; copy? Then you need to get involved with your client&#8217;s projects before they decide what they&#8217;re going to do. And to explain how you do that, copywriter Jamie Thomson joins me on <em>The Copywriter Club Podcast. <\/em>We talked about his process for going from discovery call to paid workshop and then paid project on this episode. You don&#8217;t want to miss it. Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_5821\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5085-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC461JT.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11698401&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC461JT.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11698401&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC461JT.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11698401&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC461JT.mp3?awCollectionId=405867&amp;amp;awEpisodeId=11698401&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=5085-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC461JT.mp3?awCollectionId=405867&#038;awEpisodeId=11698401&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC461JT.mp3?awCollectionId=405867&amp;#038;awEpisodeId=11698401&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<a href=\"https:\/\/brandnewcopy.com\">Jamie&#8217;s website<\/a><br \/>\n<a href=\"https:\/\/brandnewcopy.com\/free-copywriting-course\/\">Jamie&#8217;s free Strategist Copywriter Course<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/tcu-2\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>\n<h3>Full Transcript:<\/h3>\n<p><b>Rob Marsh:<\/b> If you\u2019re a copywriter who wants more input into the work you do and more money for contributing your insights early, keep listening. This is <i>The Copywriter Club Podcast<\/i>.<\/p>\n<p>Far too many copywriters are content taking an assignment from a client and simply writing the words. In fact, there are thousands of copywriters and content writers who think that\u2019s what copywriting is\u2014choosing the right words to make a client sound good. They even call themselves wordsmiths as if all they\u2019re doing is coming up with the words.<\/p>\n<p>Now obviously, writing the words is a big part of what we do. Often, it\u2019s the only obvious part of a project that we can point to and say, that\u2019s my work.<\/p>\n<p>But great copywriters don\u2019t start with writing the words. They get involved in their client\u2019s projects much earlier in the process. Before design direction is figured out. Before the brand voice is settled. Even before a client decides what exactly they need to solve the marketing problem they have. This is where copywriters should start on a project.<\/p>\n<p>That work is strategy\u2026 deep diving on the problem to be solved and exploring the various ways to find a solution, some of which might not even be copywriting-focused.<\/p>\n<p>Okay, so how do you do it. My guest for this episode of The Copywriter Club Podcast is Jamie Thomson. Jamie takes his clients from discovery call to paid workshop to project in a process that immediately puts him in charge of driving the strategy for a project. It\u2019s a process that makes him significantly more valuable and critical to the success of a project than simply taking a project from a client and writing the copy.<\/p>\n<p>What\u2019s more, because Jamie plays such an important role in his projects, and his impact is obvious to his clients, they often come back for even more work which takes the pressure off client-finding and allows him to spend more time client serving.<\/p>\n<p>In the age of A.I., when the machines can write copy faster than you can\u2026 and yes I know, it\u2019s not as good, but can your clients tell the difference? So in the age of A.I., this is one strategy that makes you more valuable as a copywriter who solves problems and gets paid to do it. If that sounds interesting to you, then stick around. And if that doesn\u2019t sound interesting to you, maybe Jamie\u2019s soothing Scottish accent will be enough to keep you engaged. It works for me.<\/p>\n<p>No matter what kind of copywriting business you want for yourself, <i>The Copywriter Underground<\/i> is packed with resources to show up as a business owner\u2014not just a freelancer\u2014to help you find clients, and solve big problems that clients are happy to pay big money to get off their plates. From copywriting and business templates to get you started (including a legal document and a proven onboarding process) to workshops to help you build your authority, attract clients, create products and services your clients want to buy, how to be more strategic and a lot more\u2014<i>The Underground<\/i> is like a starter-kit for your writing business\u2026 It\u2019s a complete business-in-a-box that you can plug into your own business and hit play. As questions come up, you have access to our private slack community, monthly group coaching, and regular feedback on your copy. I\u2019ve been inside a lot of memberships and <i>The Underground<\/i> is the best value for content writers and copywriters I\u2019ve ever seen. You can learn more by visiting thecopywriterclub.com\/tcu-2.<\/p>\n<p>And now, my interview with Jamie Thomson\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to Jamie Thomson for sharing his process for getting involved with strategy early on in a project where you can have a bigger impact and show how valuable your thinking is for solving real problems.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Like I said at the beginning of the show, when A.I. can write copy that clients think is good enough, you need to contribute to your client\u2019s marketing efforts in new ways, hopefully ways where you can add even more value. Jamie\u2019s process is one of those ways. It\u2019s not exactly a roadmapping session which is another way to play a strategic role with clients\u2014with a workshop you take the lead in helping clients determine what needs to be created and getting buy in on direction which helps eliminate changes and rework later on. If you implement Jamie\u2019s approach, email me to let me know how it goes. I\u2019d love to hear how you make it work for your business.<\/p>\n<p>And of course, another place to find resources to help you show up as a more strategic thinker is The Copywriter Underground. There are workshops on finding clients, pitching, discovery calls, using diagnostic tools like a scorecard to get clients to say yes to working with you\u2026 workshops on copywriting, A.I., voice, and so much more. Check them all out at <a href=\"http:\/\/thecopywriterclub.com\/tcu-2\">thecopywriterclub.com\/tcu-2<\/a>.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to do more than &#8220;write&#8221; copy? Then you need to get involved with your client&#8217;s projects before they decide what they&#8217;re going to do. And to explain how you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5085","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #461: The Strategy Workshop with Jamie Thomson - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/strategy-workshop-jamie-thomson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #461: The Strategy Workshop with Jamie Thomson - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Want to do more than &#8220;write&#8221; copy? 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