{"id":5087,"date":"2025-09-02T08:54:04","date_gmt":"2025-09-02T01:54:04","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=5087"},"modified":"2025-09-02T05:01:26","modified_gmt":"2025-09-01T22:01:26","slug":"copywriting-tiana-asperjan","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/copywriting-tiana-asperjan\/","title":{"rendered":"TCC Podcast #463: The Biggest Opportunity in Copywriting Today with Tiana Asperjan"},"content":{"rendered":"<p>What&#8217;s the biggest opportunity for copywriters today? That&#8217;s just one of the ideas we talked about on this episode of <em>The Copywriter Club Podcast<\/em>. Tiana Asperjan is my guest and we talked about how she became a copywriter, her &#8220;secrets&#8221; for connecting with clients, showing up consistently even when things are uncomfortable, and the biggest opportunities for writers today. Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_1009\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5087-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC463TA.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11716542&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a 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class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC463TA.mp3?awCollectionId=405867&amp;amp;awEpisodeId=11716542&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=5087-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC463TA.mp3?awCollectionId=405867&#038;awEpisodeId=11716542&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC463TA.mp3?awCollectionId=405867&amp;#038;awEpisodeId=11716542&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<p><span><a href=\"https:\/\/www.youtube.com\/@TianaAsperjan\">Tiana\u2019s YouTube<\/a><br \/>\n<\/span><a href=\"https:\/\/www.tianaasperjan.com\/optin1723591072829?fbclid=PAZXh0bgNhZW0CMTEAAadWwP-mHrae5iS1fmfmz0JiK6-YkOH_zEXqYVIj4PKUoNPOvJoBvPitq2U_zQ_aem_AIll5MOR2kGr0hMr_LwZ8g\">Tiana\u2019s Newsletter<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/tcu\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"http:\/\/thecopywriterclub.com\/researchmastery\">Research Mastery<\/a>\n<p>&nbsp;<\/p>\n<h3>Highlights from this episode:<\/h3>\n<p><b>Rob Marsh:<\/b> What is the biggest opportunity in copywriting today? We\u2019re about to reveal the answer. This is <em>The Copywriter Club Podcast<\/em>.<\/p>\n<p>When inviting guests to share their experiences on this podcast, I often look for writers who are doing something a little bit differently than their peers are doing. Someone who has a different approach, a unique viewpoint on something, or maybe they\u2019re testing things that the rest of us just aren\u2019t up to speed on yet.<\/p>\n<p>My guest on today\u2019s podcast is Tiana Asperjan. Lately I\u2019ve been seing Tiana everywhere\u2026 although that might just be a function of the algorithm showing me more stuff like the stuff I\u2019ve seen recently. If you\u2019re a copywriter, Tiana\u2019s Youtube channel, social media feed, and newsletter are excellent. She\u2019s teaching what works in ads and copy right now. But she doesn\u2019t just say what\u2019s working, she focuses on the strategy and psychology behind an ad so you know not just that it works, but why it works.<\/p>\n<p>She\u2019s doing things a bit differently from a lot of other copywriters and most of us who are sharing ideas and insights about copywriting with other writers. So I asked her to join me on today\u2019s episode and boy am I glad that I did. I like all of the interviews I share with you each week, but this one really stands out.<\/p>\n<p>Tiana\u2019s story of how she got to where she is is a masterclass on the steps to success as a writer. It\u2019s less about the destination, and more about accumulating the experiences and expertise you need to be great. I think as you listen in, you\u2019ll learn a lot from Tiana\u2019s experiences.<\/p>\n<p>As for the answer to that question I posed at the opening of this episode\u2026 what\u2019s the biggest opportunity for copywriters working today who want to stay relevant for years to come? Well, you\u2019ll just have to listen to this episode because Tiana reveals what it is and why this particular \u201cniche\u201d \u2014and I\u2019ve got niche in air quotes here\u2014is where more copywriters ought to be focusing their efforts today. If you want a look at a industry or niche that is desperate for help from good copywriters, you\u2019ll want to keep listening.<\/p>\n<p>Before we get to all that, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you\u2019ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research\u2026 if you miss one of them, your research just isn\u2019t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at <a href=\"http:\/\/thecopywriterclub.com\/researchmastery\">thecopywriterclub.com\/researchmastery<\/a>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the biggest opportunity for copywriters today? That&#8217;s just one of the ideas we talked about on this episode of The Copywriter Club Podcast. Tiana Asperjan is my guest and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5087","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #463: The Biggest Opportunity in Copywriting Today with Tiana Asperjan - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/copywriting-tiana-asperjan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #463: The Biggest Opportunity in Copywriting Today with Tiana Asperjan - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"What&#8217;s the biggest opportunity for copywriters today? 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