{"id":5089,"date":"2025-09-16T08:16:52","date_gmt":"2025-09-16T01:16:52","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=5089"},"modified":"2025-09-16T08:18:43","modified_gmt":"2025-09-16T01:18:43","slug":"teacher-to-copywriter-meredith-cooley","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/teacher-to-copywriter-meredith-cooley\/","title":{"rendered":"TCC Podcast #465: From Teacher to Copywriter with Meredith Cooley"},"content":{"rendered":"<p>Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of <em>The Copywriter Club Podcast<\/em>, I spoke with teacher turned copywriter Meredith Cooley about all the ways copywriters use their teaching skills. Even if you don&#8217;t think you&#8217;re a teacher, you&#8217;ll learn a lot from this episode\u2014including a simple copywriting lesson from Bluey. Yes, that Bluey. Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_8749\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5089-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC465MC.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11739195&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC465MC.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11739195&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC465MC.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11739195&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC465MC.mp3?awCollectionId=405867&amp;amp;awEpisodeId=11739195&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=5089-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC465MC.mp3?awCollectionId=405867&#038;awEpisodeId=11739195&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC465MC.mp3?awCollectionId=405867&amp;#038;awEpisodeId=11739195&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<p><span><a href=\"https:\/\/pageandpurpose.kit.com\/turnthepage\">Turn the Page Newsletter<\/a><br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><span><br \/>\n<\/span><em><a href=\"https:\/\/thecopywriterclub.com\/tcu-2\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Underground<\/a><br \/>\n<\/em><a href=\"http:\/\/thecopywriterclub.com\/researchmastery\">Research Mastery<\/a>\n<p>&nbsp;<\/p>\n<h3>Transcript:<\/h3>\n<p><b>Rob Marsh:<\/b> Copywriters are teachers. So should more teachers be copywriters? This is The Copywriter Club Podcast.<\/p>\n<p>A few years ago I had a conversation with one of my copywriting mentors. She mentioned that she had considered teaching as a possible career path. And I shared that I had the same thought when I started my career. Then we talked about the number of former teachers we knew who had left the classroom to write copy. And that\u2019s when it dawned on me that copywriting isn\u2019t just something that former teachers or potential teachers do.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Copywriting is teaching. But instead of practicing that skill in a classroom, copywriters are teaching on the page or on the screen, helping potential customers learn about products and solutions, about processes and unique mechanisms, and how to solve the very real problems and pains they are experiencing in their lives.<\/p>\n<p>In the years since, I\u2019ve interviewed close to a dozen former teachers on this podcast\u2026 people who are still teaching, just not in a formal classroom any more.<\/p>\n<p>Do you feel this as a copywriter? Do you see yourself as a teacher for your clients and their customers?<\/p>\n<p>My guest for today\u2019s podcast is Meredith Cooley, a teacher turned copywriter who has helped dozens of other teachers leave the classroom and become copywriters for various businesses around the world.<\/p>\n<p>Teachers have so many skills that copywriters need, from project management to engaging with stakeholders at various levels of a business. And perhaps most importantly, good teachers have to be able to take dry, boring content and make it exciting for an often disinterested and bored audience.<\/p>\n<p>And if you listened to last week\u2019s episode, you heard me talk about how I\u2019ve started teaching marketing at a local college here in my home town. The crossover between teaching students and writing for customers is large. And that\u2019s what this episode is all about.<\/p>\n<p>Even if you don\u2019t see yourself as a teacher, this episode may change your mind about how you think about your relationship with the customers you write for.<\/p>\n<p>Before we get to our interview, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you\u2019ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research\u2026 if you miss one of them, your research just isn\u2019t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com\/researchmastery<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>And now my interview with Meredith Cooley.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of The Copywriter Club Podcast, I spoke with teacher turned copywriter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5089","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #465: From Teacher to Copywriter with Meredith Cooley - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/teacher-to-copywriter-meredith-cooley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #465: From Teacher to Copywriter with Meredith Cooley - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Copywriters are teachers. 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