{"id":5090,"date":"2025-09-23T08:36:53","date_gmt":"2025-09-23T01:36:53","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=5090"},"modified":"2025-09-23T06:51:28","modified_gmt":"2025-09-22T23:51:28","slug":"new-business-krystle-church","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/new-business-krystle-church\/","title":{"rendered":"TCC Podcast #466: A New Kind of Copywriting Business with Krystle Church"},"content":{"rendered":"<p>Writing for clients is just one way to build a copywriting business. Once you&#8217;ve done that for a while, you may decide it&#8217;s not right for you. So what does the alternative look like? I invited copywriter Krystle Church to join for for the 266th episode of <em>The Copywriter Club Podcast<\/em> to talk about that and a lot more. Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_1932\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5090-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC466KC.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11752222&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC466KC.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11752222&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC466KC.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11752222&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC466KC.mp3?awCollectionId=405867&amp;amp;awEpisodeId=11752222&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=5090-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC466KC.mp3?awCollectionId=405867&#038;awEpisodeId=11752222&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC466KC.mp3?awCollectionId=405867&amp;#038;awEpisodeId=11752222&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<a href=\"https:\/\/krystlechurch.com\/copy-classroom\">Krystle&#8217;s Email List<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/tcu-2\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"http:\/\/thecopywriterclub.com\/researchmastery\">Research Mastery<\/a>\n<p>&nbsp;<\/p>\n<h3>Partial Transcript:<\/h3>\n<p><b>Rob Marsh:<\/b> When your business stops working for you, what can you do to fix things? This is The Copywriter Club Podcast.<\/p>\n<p>There are a lot of copywriters who build a successful business writing for clients. Or maybe they build an agency around their offers and niche. But then after a few years they don\u2019t love the business they created for themselves. Sometime we just burn out and need to do something a bit different. Maybe they no longer want employees or contractors. Maybe they get tired of working directly with clients. Maybe they realize that instead of using their skills to attract customers to other peoples businesses, they decide to use their skills to sell products to their own clients. And then many of us are entrepreneurs at heart and have always wanted to build a business other than writing for a list of clients. Shifting a business from offering services to clients to something else can be a challenge.<\/p>\n<p>It\u2019s a very different kind of work. Instead of creating assets for clients, you may spend your time creating assets for your own business, then spending even more time getting attention for your offers.<\/p>\n<p>For many copywriters, this is the dream\u2014a copywriting business with customers instead of clients.<\/p>\n<p>But there\u2019s a lot of work that goes into a business switch like this. Validating offers. Finding a client base for your offers\u2014which is almost certainly a very different set of clients than you\u2019ve been writing for. Building out marketing systems to sell your new products. Figuring out how to deliver value when you\u2019re not actually delivering copy.<\/p>\n<p>I wanted to talk about this with someone who\u2019s gone through the process recently. So I invited copywriter and coach Krystle Church to come back to the podcast and talk about the changes she\u2019s made to her business over the past couple of years. The business Krystle has today is very different from the one she was running two years ago. She\u2019s excited about the new direction and having more fun than when she was burning out with a calendar full of projects that required her attention from the time she woke up until she went to bed at night.<\/p>\n<p>If you\u2019ve been thinking about re-imagining your business, this episode may give you a few ideas to try. You\u2019ll get a few tips about validating a new offer. And you might even decide to dabble with an offer for your niche that at least gives you a taste of what a different kind of business would feel like. This kind of business isn\u2019t for everyone. In fact, it\u2019s probably not for most copywriters. But it\u2019s worth thinking about how you might be able to add to or change your business so it fits your needs a bit better.<\/p>\n<p>Before we get to my discussion with Krystle, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you\u2019ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research\u2026 if you miss one of them, your research just isn\u2019t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com\/researchmastery<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>And now my interview with Krystle Church.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing for clients is just one way to build a copywriting business. Once you&#8217;ve done that for a while, you may decide it&#8217;s not right for you. So what does [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5090","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #466: A New Kind of Copywriting Business with Krystle Church - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/new-business-krystle-church\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #466: A New Kind of Copywriting Business with Krystle Church - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Writing for clients is just one way to build a copywriting business. 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