{"id":5091,"date":"2025-10-07T08:17:18","date_gmt":"2025-10-07T01:17:18","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=5091"},"modified":"2025-10-07T08:17:18","modified_gmt":"2025-10-07T01:17:18","slug":"hacking-the-human-mind-michael-aaron-flicker","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/hacking-the-human-mind-michael-aaron-flicker\/","title":{"rendered":"TCC Podcast #467: Hacking the Human Mind with Michael Aaron Flicker"},"content":{"rendered":"<p>Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of psychological &#8220;hacks&#8221; that copywriters should understand before they write copy. Michael Aaron is our guest for this episode of <em>The Copywriter Club Podcast<\/em>. Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_5840\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5091-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC467MAF.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11769742&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC467MAF.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11769742&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC467MAF.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11769742&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC467MAF.mp3?awCollectionId=405867&amp;amp;awEpisodeId=11769742&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=5091-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC467MAF.mp3?awCollectionId=405867&#038;awEpisodeId=11769742&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC467MAF.mp3?awCollectionId=405867&amp;#038;awEpisodeId=11769742&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<a href=\"https:\/\/amzn.to\/4h4l5pm\"><em>Hacking the Human Mind<\/em> by Michael Aaron Flicker<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/tcu-2\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>\n<h3><\/h3>\n<h3>Full Transcript:<\/h3>\n<p><b>Rob Marsh:<\/b> Want more responses, sales, and customers? Let\u2019s hack the human mind. This is The Copywriter Club Podcast.<\/p>\n<p>Several months ago, I was fortunate enough to get an advanced copy of a book called, Hacking the Human Mind. Now\u2026 if you have a book and want me to read it, giving it a title like Hacking the Human Mind and including ideas and insights from behavioral science, neuro marketing, and psychology is pretty much guaranteed to get my attention.<\/p>\n<p>But this book goes one step farther by looking at marketing in the real world then searching for the psychology that explains why something works. The approach basically flips the usual marketing tactic to-do list from: here are a bunch of psychological triggers\u2026 exclusivity, scarcity, risk removal, curiosity and so on\u2026 make sure you include them all into your sales process, and instead look for what works already and figuring out why it works.<\/p>\n<p>That\u2019s a bit different from the usual approach. So I asked one of the authors, Michael-Aaron Flicker to talk with me about some of the concepts from the book.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>We talked about the Pratfall or Blemish effect and how to turn a product flaw into an asset. There are very few perfect products in the world, so understanding how to use this effect in your copy is incredibly useful.<\/p>\n<p>We also talked about how to address product changes in a way that doesn\u2019t generate backlash. We\u2019ve seen customers revolt against design and formulation changes over the last few years\u2014Kraft Mac and Cheese did it the right way. And to hear that story, you\u2019ll have to keep listening to this episode.<\/p>\n<p>Another idea we talked about is offer simplicity\u2026 we\u2019re often tempted to stack feature on feature and then benefit upon benefit. We do this to pile on the good stuff and make our offers more valuable to our clients. But the actual effect may be the exact opposite. Again, to hear how that works you\u2019ll want to keep on listening.<\/p>\n<p>One thing Michael Aaron points out that it takes more than knowing about a particular psychological effect or persuasion trigger, often you need to find new and innovative ways to use these triggers.<\/p>\n<p>Before we get to my discussion with Michael Aaron, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you\u2019ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research\u2026 if you miss one of them, your research just isn\u2019t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com\/researchmastery<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>And now my interview with Michael Aaron Flicker.<\/p>\n<p><em>Transcript summary coming soon.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5091","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #467: Hacking the Human Mind with Michael Aaron Flicker - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/hacking-the-human-mind-michael-aaron-flicker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #467: Hacking the Human Mind with Michael Aaron Flicker - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Want to get more clicks? 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