{"id":5092,"date":"2025-10-14T07:49:29","date_gmt":"2025-10-14T00:49:29","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=5092"},"modified":"2025-10-14T07:49:29","modified_gmt":"2025-10-14T00:49:29","slug":"unanticipated-change-dani-paige","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/","title":{"rendered":"TCC Podcast #468: Unanticipated Change with Dani Paige"},"content":{"rendered":"<p>Planning for the unexpected is one of those skills that successful people have. But you can&#8217;t plan for everything. This episode of <em>The Copywriter Club Podcast<\/em> features my guest, Dani Paige, who has become an expert in figuring out how to move forward when you have to deal with the unexpected. Click the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_9504\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5092-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC468DP.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11780367&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC468DP.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11780367&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC468DP.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11780367&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC468DP.mp3?awCollectionId=405867&amp;amp;awEpisodeId=11780367&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=5092-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC468DP.mp3?awCollectionId=405867&#038;awEpisodeId=11780367&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC468DP.mp3?awCollectionId=405867&amp;#038;awEpisodeId=11780367&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<a href=\"http:\/\/danipaige.com\">Dani&#8217;s website<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/tcu-2\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>\n<p>&nbsp;<\/p>\n<h3>Full Transcript:<\/h3>\n<p><b>Rob Marsh:<\/b> Sometimes you can plan for change. Other times you can\u2019t\u2014and you have to adjust anyway. This is The Copywriter Club Podcast.<\/p>\n<p>One of the strategies we teach in The Copywriter Accelerator and our other programs where we talk about getting things done is planning ahead for when things don\u2019t go as planned.<\/p>\n<p>It\u2019s pretty easy to set goals and expect the future to behave as expected. But the reality almost always turns out differently.<\/p>\n<p>So you might come up with a plan to spend next Friday creating a new product or service, strategizing who its for, the various things to include to make it valuable, and so on. But then Friday arrives and you\u2019re not feeling well, or a friend from out of town calls and wants to see you, or a family emergency ends up taking up a significant chunk of your day.<\/p>\n<p>What happens then? Planning for the invevitable things that go wrong is a huge part of success. Thinking through the options before they happen can help keep you on top of things. But you can\u2019t plan for everything.<\/p>\n<p>A lot of copywriters we\u2019ve had on the podcast have shared that a career they planned on pursuing turned out to be less than they expected. And they make an unplanned switch to writing copy. But there are other ways that life throws you a curveball and you need to quickly adjust expectations and behaviors to make things work.<\/p>\n<p>My guest on the podcast today is Dani Paige. She started a corporate career that didn\u2019t go as planned and found copywriting as a result. She\u2019s changed the services she offers more than once. And she\u2019s tried things she thought would work that failed.<\/p>\n<p>More recently, she made changes to her business to prepare for maternity leave. Everything was ready to support her new family situation but once again, things turned out differently than she had planned.<\/p>\n<p>So how do we as copywriters adjust on the fly when things don\u2019t turn out the way we expect them to. That\u2019s a big part of what we talked about on today\u2019s episode.<\/p>\n<p>Dani and I also talked about her journey into copywriting and how she learned to write sales pages and launch copy\u2026 if you want to write those kinds of projects, you can learn a lot from Dani and her approach to learning these skills.<\/p>\n<p>And what Dani says about community and connection is a theme that has come up several times in the last few months here on the podcast. If you\u2019re not building connections and participating in communities, you are not building a skill that is critical for your future success.<\/p>\n<p>There\u2019s a lot of good stuff in this episode so stick around.<\/p>\n<p>Before we get to my discussion with Dani Paige, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you\u2019ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research\u2026 if you miss one of them, your research just isn\u2019t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com\/researchmastery<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>And now my interview with Dani Paige.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning for the unexpected is one of those skills that successful people have. But you can&#8217;t plan for everything. This episode of The Copywriter Club Podcast features my guest, Dani [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5092","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #468: Unanticipated Change with Dani Paige - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #468: Unanticipated Change with Dani Paige - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Planning for the unexpected is one of those skills that successful people have. But you can&#8217;t plan for everything. This episode of The Copywriter Club Podcast features my guest, Dani [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/\" \/>\n<meta property=\"og:site_name\" content=\"The Copywriter Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-14T00:49:29+00:00\" \/>\n<meta name=\"author\" content=\"rob Marsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:site\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rob Marsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/\"},\"author\":{\"name\":\"rob Marsh\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\"},\"headline\":\"TCC Podcast #468: Unanticipated Change with Dani Paige\",\"datePublished\":\"2025-10-14T00:49:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/\"},\"wordCount\":682,\"commentCount\":0,\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/\",\"url\":\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/\",\"name\":\"TCC Podcast #468: Unanticipated Change with Dani Paige - The Copywriter Club\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#website\"},\"datePublished\":\"2025-10-14T00:49:29+00:00\",\"author\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecopywriterclub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TCC Podcast #468: Unanticipated Change with Dani Paige\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecopywriterclub.com\/#website\",\"url\":\"https:\/\/thecopywriterclub.com\/\",\"name\":\"The Copywriter Club\",\"description\":\"Ideas and habits worth stealing from top copywriters\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecopywriterclub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\",\"name\":\"rob Marsh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg\",\"caption\":\"rob Marsh\"},\"url\":\"https:\/\/thecopywriterclub.com\/author\/rob\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TCC Podcast #468: Unanticipated Change with Dani Paige - The Copywriter Club","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/","og_locale":"en_US","og_type":"article","og_title":"TCC Podcast #468: Unanticipated Change with Dani Paige - The Copywriter Club","og_description":"Planning for the unexpected is one of those skills that successful people have. But you can&#8217;t plan for everything. This episode of The Copywriter Club Podcast features my guest, Dani [&hellip;]","og_url":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/","og_site_name":"The Copywriter Club","article_publisher":"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/","article_published_time":"2025-10-14T00:49:29+00:00","author":"rob Marsh","twitter_card":"summary_large_image","twitter_creator":"@copywriterclub","twitter_site":"@copywriterclub","twitter_misc":{"Written by":"rob Marsh","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#article","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/"},"author":{"name":"rob Marsh","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0"},"headline":"TCC Podcast #468: Unanticipated Change with Dani Paige","datePublished":"2025-10-14T00:49:29+00:00","mainEntityOfPage":{"@id":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/"},"wordCount":682,"commentCount":0,"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/","url":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/","name":"TCC Podcast #468: Unanticipated Change with Dani Paige - The Copywriter Club","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/#website"},"datePublished":"2025-10-14T00:49:29+00:00","author":{"@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0"},"breadcrumb":{"@id":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thecopywriterclub.com\/unanticipated-change-dani-paige\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecopywriterclub.com\/"},{"@type":"ListItem","position":2,"name":"TCC Podcast #468: Unanticipated Change with Dani Paige"}]},{"@type":"WebSite","@id":"https:\/\/thecopywriterclub.com\/#website","url":"https:\/\/thecopywriterclub.com\/","name":"The Copywriter Club","description":"Ideas and habits worth stealing from top copywriters","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecopywriterclub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0","name":"rob Marsh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg","caption":"rob Marsh"},"url":"https:\/\/thecopywriterclub.com\/author\/rob\/"}]}},"_links":{"self":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/5092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/comments?post=5092"}],"version-history":[{"count":0,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/5092\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/media?parent=5092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/categories?post=5092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/tags?post=5092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}