{"id":5093,"date":"2025-10-21T09:08:39","date_gmt":"2025-10-21T02:08:39","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=5093"},"modified":"2025-10-21T20:47:12","modified_gmt":"2025-10-21T13:47:12","slug":"email-masterclass-jacob-suckow","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/email-masterclass-jacob-suckow\/","title":{"rendered":"TCC Podcast #469: An Email Masterclass with Jacob Suckow"},"content":{"rendered":"<p>Most podcasts about email are pretty basic. Build a list. Email often. Create a lead magnet people want. That kind of tired advice isn&#8217;t very useful. So in this episode of <em>The Copywriter Club Podcast<\/em>, I talked with copywriter Jacob Suckow about the skills and expertise it takes to succeed in this industry. This is a masterclass in succeeding as a six-figure email copywriter. Don&#8217;t miss it. Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7486\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-5093-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"\" src=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC469JS.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11794759&#038;amp;aw_0_azn_pgenre=Business&#038;amp;aw_0_1st_ri=blubrry&#038;amp;aw_0_azn_pcountry=US&#038;amp;aw_0_azn_planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt_rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F&#038;_=1\" \/><a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC469JS.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11794759&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC469JS.mp3?awCollectionId=405867&#038;amp;awEpisodeId=11794759&#038;amp;aw_0_azn.pgenre=Business&#038;amp;aw_0_1st.ri=blubrry&#038;amp;aw_0_azn.pcountry=US&#038;amp;aw_0_azn.planguage=en&#038;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_com%2ffeed%2fpodcast%2f\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC469JS.mp3?awCollectionId=405867&amp;amp;awEpisodeId=11794759&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=US&amp;amp;aw_0_azn.planguage=en&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=5093-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"http:\/\/media.blubrry.com\/thecopywriterclub\/media.blubrry.com\/thecopywriterclub\/mc.blubrry.com\/thecopywriterclub\/TCC469JS.mp3?awCollectionId=405867&#038;awEpisodeId=11794759&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=US&#038;aw_0_azn.planguage=en&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC469JS.mp3?awCollectionId=405867&amp;#038;awEpisodeId=11794759&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=US&amp;#038;aw_0_azn.planguage=en&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fthecopywriterclub.com%2Ffeed%2Fpodcast%2F\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>Stuff to check out:<\/h3>\n<a href=\"https:\/\/go.emailempire.org\/playbook\">Get Jacob&#8217;s Playbook here<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Copywriter Club Facebook Group<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/tcu-2\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Copywriter Underground<\/em><\/a><br \/>\n<a href=\"http:\/\/thecopywriterclub.com\/researchmastery\">Research Mastery<\/a>\n<p>&nbsp;<\/p>\n<h3>Transcript:<\/h3>\n<p><b>Rob Marsh:<\/b> Most podcasts about email don\u2019t get into the nuts and bolts of how it really works. Until now. This is The Copywriter Club Podcast.<\/p>\n<p>When you hear a podcast host like me say we\u2019re talking about email on the podcast today, do your eyes glaze over? Do you think, here we go again\u2026 more advice about how you need to build your list, need to have a lead magnet, need to email regularly\u2026 or maybe you think of tired advice and adages like \u201cthe money is in the list\u201d and \u201cthe more you hit send, the more you earn\u201d. This is not that.<\/p>\n<p>This episode is not that.<\/p>\n<p>My guest on the podcast today is Jacob Suckow. This is Jacob\u2019s second appearance on the podcast. The first time was about four years ago. And the change in his expertise and business is substantial. He was just figuring things out in that first interview. Today he runs a six-figure email business helping his clients grow their sales with high-level strategy using regular emails and email sequences stacked on top.<\/p>\n<p>How do you go from writing emails and pitching products to landing mulit-year retainers taking on not just the writing duties, but also strategy and responsibility for increasing response rates and sales? We talked about exactly how to do that in this episode.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>We also talked about exactly how much you could be earning doing email for clients\u2026 Jacob shares all three of his pricing tiers to give you an idea of what you could be earning\u2026 and using his pricing structure you could create a six-figure business with just 3-4 client retainers.<\/p>\n<p>And we talked about what it looks like to lever your experience with email strategy into a fractional CMO role and what that looks like too.<\/p>\n<p>Finally we talked about newletters and how this is probably the biggest opportunity for copywriters out there today\u2026 the opportunity to grow and own an audience, then partner with offer owners or create your own offers for the audience you own is huge and one that perhaps every copywriter should be chasing down\u2026 and I\u2019m not talking about writing weekly emails to other copywriters. These are niche opportunities that can be very profitable for the copywriters willing to put in a little work.<\/p>\n<p>There\u2019s a lot of good stuff in this episode so stick around.<\/p>\n<p>Before we get to my discussion with Jacob, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you\u2019ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research\u2026 if you miss one of them, your research just isn\u2019t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com\/researchmastery<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>And now my interview with Jacob Suckow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most podcasts about email are pretty basic. Build a list. Email often. Create a lead magnet people want. That kind of tired advice isn&#8217;t very useful. So in this episode [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-5093","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #469: An Email Masterclass with Jacob Suckow - The Copywriter Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/email-masterclass-jacob-suckow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #469: An Email Masterclass with Jacob Suckow - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"Most podcasts about email are pretty basic. 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