{"id":669,"date":"2017-06-04T02:34:06","date_gmt":"2017-06-03T19:34:06","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?page_id=669"},"modified":"2020-05-19T01:24:06","modified_gmt":"2020-05-18T18:24:06","slug":"ultimate-copywriter-book-resource-list","status":"publish","type":"page","link":"https:\/\/thecopywriterclub.com\/ultimate-copywriter-book-resource-list\/","title":{"rendered":"The Ultimate Copywriting Resource List"},"content":{"rendered":"

We get asked almost every other day for a list of the best books, courses, blogs, podcasts and other resources for copywriters and content creators. If you\u2019re looking for inspiration, want to learn the basics, or are ready to take your writing to the next level, check out the resources below. (And if you can think of a go-to resource that we\u2019ve missed, let us know and we\u2019ll add it. Details at the bottom of the page.<\/em>)<\/p>\n

Before you read the rest of the list, you need to check out The Copywriter Underground<\/em> here<\/a>.<\/p>\n

The Best Free Copywriting Resources<\/span><\/h2>\n

Bencivenga Bullets<\/a>:<\/strong> Written by the man who is almost universally known as \u201cthe world\u2019s greatest living copywriter,\u201d these short essays are a remarkable resource for copywriters and marketers. If you follow the advice in each bullet, your copy will be more impactful and more effective than ever. (Scroll down for details about Gary’s very un-free course.)<\/em><\/p>\nThe Gary Halbert Letter<\/strong><\/a>: (Once you\u2019re on the page, scroll down for the good stuff). Like the Gary above, Mr. Halbert is well-known for his simple yet power and effective copywriting. The only reason he isn\u2019t the \u201cgreatest living copywriter\u201d is that he passed away about ten years ago. The GHL archive is a library of copywriting and marketing education. It will change the way you write.<\/p>\n

Best Books About Copywriting<\/span><\/h2>\n

There are literally thousands of books about copywriting. Most of them aren\u2019t worth the paper they\u2019re printed on. But we can vouch for the books listed below. They\u2019re all good. Some are so good, you should read them over and over.<\/p>\n

If you\u2019re just getting started…<\/span><\/h3>\n

If you\u2019re just starting out, these books will help you get a handle on what copywriting is and the types of projects you might consider taking on as a copywriter.<\/p>\n

The Copywriter\u2019s Handbook<\/em><\/a><\/strong> by Bob Bly. This is an old book that\u2019s been updated a few times as the internet has added to the types of projects copywriters take on. It covers the basics: suggestions for writing all kinds of projects and ideas for making your copy better.<\/p>\nThe Well-fed Writer<\/em><\/strong><\/a> by Peter Bowerman. Focused on the business side of \u201ccommercial writing\u201d, this book is a bit dated, but it includes a lot of information that will help you get started. If you\u2019re struggling to create a pipeline of regular, high-paying work, this book may be useful.<\/p>\nThe Advertising Secrets of the Written Word<\/strong><\/em><\/a>\u00a0by Joseph Sugarman. Also known as The Adweek Copywriting Handbook<\/em>, this book covers all kinds of copywriting advice from clarity and testimonials to establishing authority and selling a cure (rather than prevention). A very good primer on creating copy that converts potential customers into buyers.<\/p>\nOgilvy on Advertising<\/strong><\/em><\/a> by David Ogilvy. This book is often referred to as a classic. Written by one of the original Mad Men, this book is all about creating effective advertising. The old ads featured in the book are charming and perhaps a bit dated, but the advice is still applicable to copywriters today. Ogilvy\u2019s other book, Confessions of an Advertising Man<\/em><\/a> is also a good read.<\/p>\nHey Whipple, Squeeze This<\/em><\/strong><\/a> by Luke Sullivan. If Ogilvy\u2019s book had been written in the 90s, it may have resembled this excellent book about creating advertising that not only works, but is loved by consumers. A good read filled with principles for creating copy that connects emotionally with customers. Often mentioned as a favorite by the copywriters we know.<\/p>\nThe Elements of Style<\/strong><\/em><\/a> by Strunk and White (and Pearson). If you didn\u2019t pick up a copy of this book during your high-school or college writing course, it\u2019s time to do that now. This is the go-to desk reference when it comes to questions about grammar and style.<\/p>\nThe Ultimate Sales Letter<\/em><\/strong><\/a> by Dan Kennedy. This book is a fantastic resource for anyone who writes sales letters or online sales pages. It steps through the process of assembling an effective sales message, no matter what medium you write for. We\u2019ve listed this book in our \u201cless experienced\u201d section because it\u2019s an easy read. But don\u2019t be fooled, the principles taught here are all \u201cadvanced\u201d.<\/p>\n

Copywriting Books for More Advanced Writers…<\/span><\/h3>\nBreakthrough Advertising<\/strong><\/em><\/a> by Eugene Schwartz.\u00a0If you could only read one book about creating effective copywriting, it should be this one. This is not an easy read. It\u2019s densely packed with the mechanisms for creating effective direct response advertising\u2014the kind of messages that customers can\u2019t say no to. This book is a bit more expensive than the typical book, and worth every penny. Warning: if you see\u00a0a copy of this book for less than $125, it is almost certainly a fake.<\/em><\/p>\n

Anything by Claude Hopkins. My Life in Advertising<\/strong><\/em><\/a> and Scientific Advertising<\/em><\/strong><\/a> are both revered in the direct response community as \u201cclassics\u201d that everyone should read. David Ogilvy (see above) said that Scientific Advertising<\/em> changed his life. Because Hopkins wrote his books nearly a century ago, the language can be a bit difficult, but the principles he taught are pure gold. Because the copyright has expired, you can find both of these books free online with a little digging.<\/p>\nTested Advertising Methods<\/strong><\/em><\/a> by John Caples. Another old classic, is all about creating copy that works. Caples talks about formulas for increasing the selling power of your copy and how you can better appeal to the masses. Definitely worth adding to your library. If possible, get the fourth edition or earlier (the fifth edition has a few changes that at least one expert has severely criticized).<\/p>\nThe Advertising Solution<\/strong><\/em><\/a> by Craig Simpson and Brian Kurtz. This book takes the writings of Caples, Hopkins, Ogilvy, Schwartz, and Robert Collier and makes them more accessible to a modern audience. If you struggle to read any of the books listed above in this section, try this book first. It pulls out the best advice from the very best copywriters of the past century. Highly recommended.<\/p>\n

The Super Mega Brainy Bundle<\/strong><\/em> by Joanna Wiebe. This collection of six ebooks all about creating online messages that connect with customers is worth every penny. If you can find it. It\u2019s not currently offered for sale (though we\u2019ll update the page if that changes).<\/p>\n

Note: At The Copywriter Club In Real Life event in New York City, Parris Lampropolous shared his recommended reading list for copywriters. You\u2019ll find that list here<\/a>.<\/em><\/span><\/p>\n

Best Books About Content Creation<\/span><\/h2>\nOn Writing<\/strong><\/em><\/a> by Stephen King. As you might guess from the author and title, this book is about writing in general, not copywriting. But it is a great book about the craft of writing, dealing with rejection and overcoming the resistance (for more on the resistance, see The War of Art<\/em> below). What\u2019s more, it\u2019s filled with anecdotes from the life of the best horror writer ever to grace a best-seller list. This is our favorite book on the subject of writing.<\/p>\nOn Writing Well<\/em><\/strong><\/a> by William Zinsser. Another book about writing, this one covers the basics of writing clear, concise copy, interviewing, reaching your audience, and more.<\/p>\nEverybody Writes<\/strong><\/em><\/a> by Ann Handley. This is billed as the \u201cgo-to guide\u201d for creating copy for your business that will attract (and even entertain) customers.\u00a0As the cover says, it\u2019s all about creating ridiculously good content that will help you create a relationship with your readers\/customers. A very easy, and good, read. Ann also has another book, Content Rules<\/em><\/a>, all about creating engaging web content that is worth checking out.<\/p>\nMaster Content Marketing<\/strong><\/em><\/a> by Pamela Wilson. Pamela is a designer who made the shift to content creator as she built her business, then joined Copyblogger\u2019s content team. This book is all about creating clear content goals and strategy to guide what you create and is filled with examples you can draw from. Pamela also created an interesting \u00a0podcast with Jeff Goins that tracked the progress of writing the book.<\/p>\n

Books about Human Behavior and Psychology<\/span><\/h2>\n

Copywriting isn\u2019t just about words. It\u2019s about getting readers to take action. Whether that\u2019s a request for more information or clicking the buy button, it\u2019s all about human psychology. These are a few of the best books about that topic. Just remember to test these principles in your own work. What works in a laboratory, doesn\u2019t always translate to a blog post or sales page.<\/p>\nInfluence<\/strong><\/em><\/a> and Pre-suasion<\/strong><\/em><\/a> by Robert Cialdini. Influence<\/em> is probably the most-ever referenced book on how human behavior\u00a0is affected by things like scarcity and social proof. If you haven\u2019t read it, add it to your bookshelf now. And Pre-suasion<\/em> takes a look at what you can do before you ask for the sale to make sure you\u2019ll be successful. Full of interesting stories and lots of science, we highly recommend both of these books.<\/p>\nThinking, Fast and Slow<\/strong><\/em><\/a> by Daniel Kanneman. This is the book that started all of the discussion about System 1 and System 2 thinking. Or the lizard brain vs. the human brain. Kanneman will help you understand how humans process information and make decisions\u2014critical knowledge for anyone who writes copy that needs to get a response. Be sure to read this one.<\/p>\nMade to Stick<\/strong><\/em><\/a> and Switch<\/strong><\/em><\/a> by Chip and Dan Heath. The Heath Brothers make human psychology easy to read. Their books are packed with excellent advice (and frameworks) for getting customers to pay attention to your message (Made to Stick<\/em>) and getting them to switch to your offer or product (Switch<\/em>). If you write copy that needs to get customers to take action, study both of these books.<\/p>\nBrainfluence<\/strong><\/em><\/a> by Roger Dooley. In this book, Dooley shares short write ups of significant findings from neuroscience and suggests how it might translate into the sales process (and other business applications). It\u2019s not a book about one big thing, rather it\u2019s about dozens of ideas you can test and try to make your copy more effective. And it’s fascinating.<\/p>\nBuyology<\/strong><\/em><\/a> by Martin Lindstom. All about what influences your customers to buy. Lindstrom pulls from neuromarketing and other scientific studies of the things that determine whether a prospect will purchase what you have to offer or walk away. A good read.<\/p>\n

You might also consider: WhyWe Buy<\/em><\/a>, Nudge<\/em><\/a>, and Neuromarketing<\/em><\/a>.<\/p>\n

Best Books About Creativity<\/span><\/h2>\nThe War of Art<\/strong><\/em><\/a> by Steven Pressfield. If you\u2019ve ever struggled to get started on a copywriting project, or you break into a sweat when you stare at a blank page, this book is for you. Pressfield writes about the difference between an amateur artist and a professional, overcoming the resistance, and shares a ton of great advice for getting stuff done. Worth re-reading every year.<\/p>\nOrbiting the Giant Hairball<\/strong><\/em><\/a> by Gordon McKenzie. Writing about what creativity is exactly is a huge challenge, but McKenzie comes as close to getting it right as anyone ever has. It\u2019s not a process. And it\u2019s not an undefinable something that just happens. Whatever it is, this book captures it almost perfectly. If you\u2019re a copywriter working inside a big organization (and if you call yourself creative), you\u2019ll love this book.<\/p>\n

The Opposable Mind<\/a><\/strong><\/em> by Roger Martin. More than any other on this list, this book will change the way you think. Martin outlines a simple framework for thinking and decision making that will give you a new way of looking at challenges and creative problems. It\u2019s a bit academic, but it will get you thinking in entirely new ways.<\/p>\n

Other Books Worth Reading<\/span><\/h2>\nFinding the Right Message<\/strong><\/em><\/a> by Jennifer Havice. If you do customer research as part of your writing process, then you need this book. In it you\u2019ll find templates for customer interviews, ideas for message mining and surveys, as well as solid advice for how you use what you find in your research to create copy that resonates with your customers. Such. A. Good. Book<\/em>.<\/p>\nPositioning<\/strong><\/em><\/a> by Ries and Trout. Positioning is all about how the products you write about relate to the other products in the marketplace. This is a great resource for figuring out how to write about your brand without coming off looking like everyone else in your category. It\u2019s a short classic that every copywriter should be familiar with.<\/p>\nDotcom Secrets<\/em><\/strong><\/a> by Russell Brunson. This book will walk you through the process of creating a sales funnel for your product or business. If you write funnels, email sequences, or landing pages for your clients, get this easy-to-read book.<\/p>\nPivot<\/strong><\/em><\/a> by Jenny Blake. If you\u2019re thinking of making a career change into copywriting, this book will give you the formula to to it\u2014and make sure you succeed when you jump. And if you\u2019re already happy as a writer, it will get you thinking about, \u201cWhat\u2019s next?\u201d It\u2019s a great book all about how to get comfortable with career change.<\/p>\n

Of course, you should be reading lots of books about things other than copywriting. Read fiction. Gary Halbert used to recommend <\/i>Travis McGee novels<\/a> to his copy cubs. We’re partial to Michael\u00a0Connelly<\/a> and Ian Rankin<\/a>. Study how great writers\u00a0tell a story and capture a moment with words. Read history and science and philosophy. Read business books (so you understand what your clients are thinking and struggling with). Read everything you can get your hands on.<\/i><\/p>\n

The Best Copywriting Blogs<\/span><\/h2>\n

Copyhackers<\/a><\/strong><\/em>. Created by Joanna Wiebe, this is the go-to resource for learning conversion copywriting. Just read it.<\/p>\nCopyblogger<\/strong><\/em>.<\/a> Lots of good stuff here. Some of it fantastic. Some of it basic. Some of it designed to get you to buy their products. But a good resource.<\/p>\n

Other blogs worth checking out…<\/strong><\/p>\nAmy Harrison
\n<\/a>Good Copy, Bad Copy
\n<\/a>Success Works<\/a>
\nJohn Carlton
\n<\/a>The Well-fed Writer
\n<\/a>Enchanting Marketing<\/a>\n

The Copywriting Podcasts We Prefer<\/span><\/h2>\nThe Copywriter Club<\/a>\u00a0(of course)
\nThe Copywriter<\/a>
\nHot Copy<\/a>
\nHigh-Income Business Writing<\/a>\n

Copywriting Courses We Recommend<\/span><\/h2>\n

The Copywriter Underground<\/a>.<\/strong><\/em> It\u2019s not actually a course, it\u2019s better. Members get access to regular training on copywriting, marketing your business, and mindset as well as monthly hot seat calls to talk about your business challenges, an exclusive FB group for members only, and a monthly print newsletter mailed to your home (yes, hard copy in the mail). It may be the best copywriting value out there\u2014better than most courses.<\/p>\nThe Copywriter Accelerator<\/strong><\/em><\/a>. This course from the founders of The Copywriter Club<\/em> covers the basics of laying a foundation for\u00a0your copywriting business so you can succeed. This isn\u2019t about writing better (though it includes copy critiques). It\u2019s all about the business side of your copywriting business.\u00a0If you\u2019re a newish copywriter, this course may help you accelerate your business growth.<\/p>\n

If you want to learn direct response copywriting (and get a great framework for writing a sales page), we highly recommend Stefan Georgi’s RMBC Method<\/a><\/strong><\/em>. <–Definitely worth checking out before you buy any other course. And it’s priced less than other courses that include far less information and help.<\/p>\nGary Bencivenga\u2019s\u00a07 Secrets of Wealth Creation for Copywriters<\/em><\/strong><\/a>. This course costs $5000. But it is the gold standard for copywriting courses. Yes, we\u2019ve taken it, and yes, it is worth it. If you can afford the expense, what you will learn here will pay you back dozens of times in more successful copywriting and sales. Just the sales page alone is a workshop in writing great copy.<\/p>\n

 <\/p>\n

 <\/p>\n

Many of the links on this page are affiliate links, which means if you buy something on this page, The Copywriter Club will make a few cents on your purchase. It’s a great way to support The Copywriter Club at no extra cost to you. Thank you.<\/span><\/em><\/p>\n

Is there a resource you think is missing? Let us know what it is at rob@thecopywriterclub.com.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We get asked almost every other day for a list of the best books, courses, blogs, podcasts and other resources for copywriters and content creators. If you\u2019re looking for inspiration, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-669","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe Ultimate Copywriting Resource List - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"The ultimate list of copywriting books, blogs, podcasts and courses vetted by expert copywriters. 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