{"id":731,"date":"2017-06-20T14:45:07","date_gmt":"2017-06-20T07:45:07","guid":{"rendered":"https:\/\/thecopywriterclub.com\/?p=731"},"modified":"2018-01-04T11:39:43","modified_gmt":"2018-01-04T04:39:43","slug":"copywriter-jessica-manuszak","status":"publish","type":"post","link":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/","title":{"rendered":"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak"},"content":{"rendered":"<p>Copywriter Jessica Manuszak joins Kira and Rob to talk all things copy for the 38th episode of <em>The Copywriter Club Podcast<\/em>. Jessica specializes in capturing the unique voice of her clients. In this interview, Jessica opens up and shares the details of how she\u2019s grown her business over the past couple of years, including&#8230; (we added the ellipsis for her benefit\u2014you\u2019ll see why).<\/p>\n<p>\u2022 \u00a0How she became the top-performing salesperson with absurd scripts<br \/>\n\u2022 \u00a0The \u201cmixtape\u201d secret for writing in her client\u2019s voice<br \/>\n\u2022 \u00a0Her process for naming products and services<br \/>\n\u2022 \u00a0How she \u201cjustifies her copy\u201d cuts down on edits by using Google Docs<br \/>\n\u2022 \u00a0A step-by-step rundown of her process working with clients<br \/>\n\u2022 \u00a0How she really landed several \u201cbig name\u201d clients\u2014she says it was luck : (<br \/>\n\u2022 \u00a0The thing she hates most that other copywriters keep doing<\/p>\n<p>Lots of good ideas and information from a successful copywriter who hasn\u2019t been in the game for decades, but is doing well nonetheless. Click\u00a0the play button below, or scroll down for a full transcript.<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_8500\"><!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-731-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC038.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC038.mp3\">https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC038.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC038.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/thecopywriterclub.com\/?powerpress_pinw=731-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/thecopywriterclub\/content.blubrry.com\/thecopywriterclub\/TCC038.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"TCC038.mp3\">Download<\/a><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/subscribebyemail.com\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_email\" target=\"_blank\" title=\"Subscribe by Email\" rel=\"nofollow\">Email<\/a> | <a href=\"https:\/\/thecopywriterclub.com\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<h3>The people and stuff we mentioned on the show:<\/h3>\n<p><em>Sponsor:<\/em>\u00a0<a href=\"http:\/\/www.airstory.co\/club?utm_source=thecopywriterclub.com &amp;utm_medium=shownotes\">AirStory<\/a>\n<a href=\"https:\/\/www.themiddlefingerproject.org\/about\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Ash Ambirge<\/a><br \/>\n<a href=\"https:\/\/www.themiddlefingerproject.org?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">The Middle Finger Project<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/gp\/product\/B01A9QWYVC\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B01A9QWYVC&amp;linkCode=as2&amp;tag=brandstory00-20&amp;linkId=d8143bd22724df082d4dd63766b36908\"><em>The Little Mermaid<\/em><\/a><br \/>\n<a href=\"https:\/\/www.spotify.com\/us\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Spotify<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/gp\/product\/0877798222\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0877798222&amp;linkCode=as2&amp;tag=brandstory00-20&amp;linkId=8f6a999161c3d4412389dbc2285f35d5\"><em>Scrabble Dictionary<\/em><\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/gp\/product\/B00ELKDDWM\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B00ELKDDWM&amp;linkCode=as2&amp;tag=brandstory00-20&amp;linkId=aaf3f6215af863bf5076201cbddc8d3f\"><em>Saved by the Bell<\/em><\/a><br \/>\n<a href=\"https:\/\/acuityscheduling.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Acuity<\/a><br \/>\n<a href=\"https:\/\/www.typeform.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Typeform<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/gp\/product\/B01K1S7FBC\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=B01K1S7FBC&amp;linkCode=as2&amp;tag=brandstory00-20&amp;linkId=97bc98486751c38660e3d1c401647c78\">World\u2019s Best Boss Mug<\/a><br \/>\n<a href=\"http:\/\/www.neilgaiman.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Neil Gaiman<\/a><br \/>\n<a href=\"https:\/\/calstate.aaa.com\/?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">AAA<\/a><br \/>\n<a href=\"https:\/\/www.dove.com\/us\/en\/home.html?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Dove<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/newsletter\/\"><em>The Copywriter Club<\/em> Email<\/a><br \/>\n<a href=\"https:\/\/www.punchlinecopy.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Lianna Patch<\/a><br \/>\n<a href=\"https:\/\/thecopywriterclub.com\/copywriter-marian-schembari\/\">Marian Schembari<\/a><br \/>\n<a href=\"http:\/\/verveandvigour.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">VerveandVigour.com<\/a><br \/>\n<a href=\"http:\/\/kirahug.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Kira\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Rob\u2019s website<\/a><a href=\"http:\/\/kaleighmoore.us11.list-manage.com\/subscribe?u=7bdb50a2eb0d5b0a501cd1bf4&amp;id=9bf46b3e1d\"><br \/>\n<\/a><a href=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\">The Copywriter Club Facebook Group<\/a><a href=\"https:\/\/thecopywriterclub.com\"><br \/>\n<\/a>Intro:\u00a0<a href=\"https:\/\/soundcloud.com\/fauves\/content-for-now\">Content (for now)<\/a><br \/>\nOutro:\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/album\/gravity\/id304219081?i=304219099\">Gravity<\/a>\n<h3>Full Transcript:<\/h3>\n<p><em>The Copywriter Club Podcast<\/em> is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co\/club.<\/p>\n<p><strong>Kira:<\/strong> What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That\u2019s what Rob and I do every week at The Copywriter Club Podcast.<\/p>\n<p><strong>Rob:<\/strong> You\u2019re invited to join the club for episode 38, as we chat with copywriter Jessica Manuszak about her career journey, from working in government to growing her own agency, landing and working with big name clients, finding confidence, and what she sees as the biggest opportunities for copywriters today.<\/p>\n<p><strong>Kira:<\/strong> Hi, Jess. Hi, Rob. How\u2019s it going?<\/p>\n<p><strong>Rob:<\/strong> Hey guys.<\/p>\n<p><strong>Jessica:<\/strong> Oh, hi. I\u2019m good, thanks.<\/p>\n<p><strong>Kira:<\/strong> Welcome to the show, Jess. We\u2019ve been waiting. We\u2019ve been waiting for you.<\/p>\n<p><strong>Jessica:<\/strong> Oh man. I\u2019m so ready.<\/p>\n<p><strong>Kira:<\/strong> So, I think a good place to start, Jess, is just how you ended up in copywriting, especially from government finance.<\/p>\n<p><strong>Jessica:<\/strong> It\u2019s funny because it was a completely natural and completely unnatural transition. Right out of college, I went into telemarketing, selling like skeezy online degrees to people who didn\u2019t need them. I was talking to like 74-year-old women, being like, \u201cNo, but engineering would really help you with your goals.\u201d It was not good news. But that was the first time \u2026<\/p>\n<p><strong>Rob:<\/strong> I can think of a couple of degrees I might want to get, actually.<\/p>\n<p><strong>Kira:<\/strong> I know.<\/p>\n<p><strong>Jessica:<\/strong> Right, I think we can do that.<\/p>\n<p><strong>Kira:<\/strong> Are you still selling?<\/p>\n<p><strong>Jessica:<\/strong> Yeah, I\u2019ll hook you up \u2026 underwater basket weaving. But that was actually the first time I ever realized how powerful personality can be when you\u2019re selling something. Because everyone else was like, \u201cOh hello, Jane. Would you like to purchase this degree program?\u201d I was leaving them voicemails, it was like, \u201cJane, this is Jane from the future and I\u2019m so glad you got that degree,\u201d just like \u2026<\/p>\n<p><strong>Kira:<\/strong> Did you really?<\/p>\n<p><strong>Jessica:<\/strong> Well, yeah.<\/p>\n<p><strong>Kira:<\/strong> Did you really leave those messages?<\/p>\n<p><strong>Jessica:<\/strong> Mm-hmm (affirmative), 100 percent.<\/p>\n<p><strong>Kira:<\/strong> Wow.<\/p>\n<p><strong>Jessica:<\/strong> I actually was the top performing salesperson on my floor while I worked there because of those like just off-the-wall, absurd scripts. So I left that, went to work for a school district, where I was managing a multi-million dollar bond project. Spent a lot of time with rich, White dudes for a while \u2026 and that was a learning experience. My boss at the time made a comment on one of my emails that I had sent to another staff member, saying that I had too much personality. He was like, \u201cIt\u2019s very funny. It\u2019s very funny. You\u2019re very funny, but you know this is just \u2026 it\u2019s not professional.\u201d I knew then that something had to change.<\/p>\n<p>So, I had been following Ash Ambirge for awhile, with <em>The Middle Finger Project<\/em> and House of Moxie, and I knew that she was my people. Over the course of a month, I actually taught myself how to build websites, basic ones not great ones. So, I built a one-pager about why she should hire me and tweeted her the link. She was not hiring at the time. She emailed me back, later that night, and was like, \u201cOh my God, I\u2019m crying, like yes, let\u2019s do this!\u201d The rest is history. I put in my notice at my job, worked for Ash for a few years, and then transitioned into my own agency, after she had mentored me and showed me the ropes.<\/p>\n<p><strong>Rob:<\/strong> Jess, that\u2019s really cool. You mentioned a couple of times personality, and I think if anybody starts looking at your website or any of the things that you\u2019ve written in the past, personality is one of those things that really jumps out from what you do. Talk a little bit more about how you use your personality in the things that you\u2019re doing with your customers, but also the work that you\u2019ve got on your website and that you\u2019ve done for other people, it also just sort of \u2026 it\u2019s really good at bringing out the personality of your clients. How do you do that?<\/p>\n<p><strong>Jessica:<\/strong> Well, I sold my voice to a sea witch in 1996.<\/p>\n<p><strong>Rob:<\/strong> Wait a minute. I think I\u2019ve seen that episode.<\/p>\n<p><strong>Jessica:<\/strong> Yeah, yeah, I know. They made a Lifetime documentary about it. It\u2019s called <em>The Little Mermaid<\/em>.<\/p>\n<p><strong>Rob:<\/strong> Awesome.<\/p>\n<p><strong>Jessica:<\/strong> That\u2019s a great question. I have always been super into pastiches, where you mimic someone else\u2019s tone. I remember like for fun, in middle school, I was like the chubby, nerdy middle school kid with like gel holding her bangs back, right? During that time, I was such a nerd that I would read books, then try to write in the author\u2019s voice in my journal. It got to the point to where I was winning writing contests for pastiches. It\u2019s always been a skill I\u2019ve developed because I\u2019ve enjoyed the process of it. I love thinking like someone else and feeling like someone else. I think it\u2019s good not just for like compassion and empathy, but obviously for like writing and sales, too. I don\u2019t know if that answers your question. I mean I do it because I\u2019ve worked really hard to be able to do it. I guess.<\/p>\n<p><strong>Rob:<\/strong> Are there specific things that you do to sort of put yourself into that mindset? Or is it just \u2026 you\u2019re just to the point now where it just comes naturally?<\/p>\n<p><strong>Jessica:<\/strong> Both. With like my retainer clients, who I work with all the time, that\u2019s a pretty automatic like switch that gets flipped. But for like new clients and stuff, I will actually make playlists in Spotify of songs that have that same tone or \u2026 this is going to sound so woo, woo and absolutely bonkeroo, but I go by my gut feeling a lot. So, like I\u2019ll read over a client\u2019s intake stuff and see how it makes my gut feel. Then, I\u2019ll try to listen to music and find music that makes my gut feel that same way \u2014 to like create an ambiance of their tone, like I seep myself in their tone. Does that make sense?<\/p>\n<p><strong>Rob:<\/strong> Yeah. Yeah, it does. Now I sort of want to go through your intake form to find out what music matches my personality.<\/p>\n<p><strong>Kira:<\/strong> Yeah, I do, too. I do, too.<\/p>\n<p><strong>Jessica:<\/strong> I\u2019ll make you a mixtape, Rob.<\/p>\n<p><strong>Rob:<\/strong> There you go.<\/p>\n<p><strong>Kira:<\/strong> Yeah, and I want to go over your process and the questions you\u2019re asking on the intake form and all of that. But I feel like first, I want to back up a bit and find out, while you were immersed in copywriting in your first agency experience with Ash, what were some key lessons you took from those writing projects and experiences that you\u2019ve really incorporated into your own agency now?<\/p>\n<p><strong>Jessica:<\/strong> Ah, so many things. If I had to pick one or two.<\/p>\n<p><strong>Kira:<\/strong> You can share 10. I mean we\u2019ve got time.<\/p>\n<p><strong>Jessica:<\/strong> Five thousand, seven hundred and eighty-two things.<\/p>\n<p><strong>Kira:<\/strong> We\u2019ve got all day.<\/p>\n<p><strong>Jessica:<\/strong> The best BuzzFeed article of all time.<\/p>\n<p>I would say, from a business standpoint, Ash does an incredible job of projecting confidence and authority, constantly. Even if things are showing up in her life or circumstances or whatever that kind of indicate a little bit of vulnerability or whatever, Ash is just this unwavering pillar of strength for her community, which means people are just constantly clamoring, like, \u201cGive me your money,\u201d because they trust her, and they should. So from a business standpoint, that was really helpful to see. Because I\u2019ve been kind of a doormat in my life. You know, \u201cOh, whatever you need, I\u2019ll do it. Okay, sure.\u201d So, to see her be so strong and still liked as a woman was really important for me, especially because when I first started working with her I was mid-20s, early 20s I guess. That\u2019s an important time to like figure out who the heck you are and how you want to show up in the world.<\/p>\n<p>In terms of like a copywriting lesson, everything I know about naming I learned from Ash. She\u2019s the best namer I\u2019ve ever met. She understands how words feel together \u2014 like how they taste, like how they, you know? She gets it.<\/p>\n<p><strong>Kira:<\/strong> Are there exercises? Because I don\u2019t consider myself a good namer, and it\u2019s something that I have struggled with. I haven\u2019t really focused on it either. But are there any tricks or just ways we can improve if we\u2019re not necessarily a great namer, but we need to incorporate that into some of our projects?<\/p>\n<p><strong>Jessica:<\/strong> Whenever I\u2019m stuck with naming, I get real intimate with the <a href=\"http:\/\/www.thesaurus.com\">thesaurus<\/a>, which I know is nothing revolutionary, but like I won\u2019t even necessarily look for specific words. Sometimes I\u2019ll Google like two-syllable words that start with F, and then spend you know 13 minutes reading through this expansive scrabble dictionary list. Because, again, you\u2019re like looking for those words that pop out at you, that make you feel a certain way. You know the brown eggs amidst the white egg anonymity. You learn to recognize them really quickly, but you\u2019ve got to consume a whole bunch of words first.<\/p>\n<p><strong>Kira:<\/strong> Yeah.<\/p>\n<p><strong>Rob:<\/strong> So, going from Ash to doing what you\u2019re doing now, tell us a little bit more about sort of the end of the journey.<\/p>\n<p><strong>Jessica:<\/strong> I was planning on staying with Ash till the day I died, for sure. As she was growing and scaling, she moved a little bit away from the one-on-one copywriting work, which at the time was like the absolute love of my life. So, that was kind of the main catalyst for switching is just that where she was headed wasn\u2019t necessarily 100 percent where I wanted to go, and so I took that step out my front door and went balls deep.<\/p>\n<p><strong>Kira:<\/strong> What are some of the steps when you launched your own agency? Some of the critical steps that you took first? I\u2019m just asking thinking of the many copywriters in our club who are launching, and they\u2019re like, \u201cWhere do I start? How do I find clients?\u201d You know sometimes they\u2019re focused on the wrong thing. So from your experience, what were the right things that you focused on?<\/p>\n<p><strong>Jessica:<\/strong> I did things quickly and kind of haphazardly because I was scared that if I didn\u2019t get it out into the world as soon as possible, I would turn into a chicken shit and just like not do it. So like, my for site, I built my own site by myself like in a 24-hour period marathon. You know my butt was numb from sitting in the chair for so long. Like the last things I did, which I hugely regret, is nailing down my packages. I was so concerned with looking like I knew what I was doing, that I hadn\u2019t actually figured out what I was doing. So I would say, start with what you know you want to do, even if you have one package or your one signature service. Then, build your site and your brand and everything around that, so you can launch with like this complete thriving hub that actually serves a purpose. As opposed to being like, \u201cLook at my great site you guys. It\u2019s so pretty.\u201d<\/p>\n<p><strong>Kira:<\/strong> I\u2019m thinking through the structure of your business now because you mentioned that you\u2019ve like customized packages, and you also mentioned retainers. So, what does it look like today? Do you have primarily retainer clients and the occasional project? Can you just share kind of the structure and how you\u2019re getting paid today?<\/p>\n<p><strong>Jessica:<\/strong> Since the first of the year, all of my rent and bills and stuff have been paid by one retainer client who takes up 40 hours a month. Then, I take on extra projects on top of that depending on like \u2026 like right now, I\u2019m getting married in a month and a half, and so we\u2019re hoarding money like a bunch of f-ing goblins, right now. So I\u2019m taking on all the work, just because I can and it\u2019s time to do that.<\/p>\n<p>But you know in like two months, I will likely focus more on that retainer client. I\u2019m probably bringing on another one this month. So, the balance is shifting. For the first like two years of my business, it was completely one-on-one services or one-off services, rather. I had one retainer client, who was $300 a month, and I thought I was the hottest shit when I got her, and I was because she was my first one. But now, obviously, you know that\u2019s grown and changed a little bit. Yeah, I mean it\u2019s in flux right now. I will say I\u2019m making four times the amount of money that I was before I started my own business, which is cool.<\/p>\n<p><strong>Kira:<\/strong> Oh.<\/p>\n<p><strong>Rob:<\/strong> Yeah, that\u2019s awesome. How do you go from the one-on-one clients to the retainer clients? I think this is a nut that a lot of writers try to crack because they like the idea of having monthly income that comes in regularly. It pays the baseline, and then they can add on top of that. Is there something that you have done as you\u2019ve worked with clients, you know maybe one-on-one, to turn them into retainer clients? Or do you start with the retainer? You know what\u2019s your process for that?<\/p>\n<p><strong>Jessica:<\/strong> Some people come to me knowing they want a retainer, and those are obviously an easier sell. This client and the other retainer clients I\u2019ve had have come to be because I\u2019ve just consistently over-delivered. I don\u2019t mean in the sense of responding to emails within three seconds, 24&#215;7, like that\u2019s not what I mean. I mean taking the time to really get to know them and what they want and what their business goals are, and how I can get them there.<\/p>\n<p>I don\u2019t know if everyone does this or not, but I deliver everything in a Google doc. When I do that, it\u2019s filled with comments in the sidebar of me telling them exactly why I did certain things in the copy. This not only cuts down on edits, but it also makes them feel like I\u2019m giving them the most royal, attentive treatment ever, and they want to keep that momentum going in their business. If I can make them excited about their business and hiring me every month means they\u2019re always excited about their business, then that becomes a no-brainer for them.<\/p>\n<p><strong>Kira:<\/strong> Okay, yeah. I don\u2019t think everyone does do that, and I have not. So I just want to hear a little bit more about the comments that you add in the docs. Are you just kind of explaining like, \u201cHey, I pulled this big idea from your Facebook community.\u201d Or like, \u201cI pulled this from an Amazon review.\u201d You\u2019re just telling them where you pulled the ideas? How do you do that? Like what are you sharing in those comments?<\/p>\n<p><strong>Jessica:<\/strong> I usually touch on \u2026 yeah, like where I got stuff, especially for like big headlines and callouts. I\u2019ll highlight specific words and be like, \u201cHere\u2019s why I chose this specific word. Like here are the connotations of this word. Here\u2019s how when it\u2019s paired with this word next to it, they interact and the feeling it creates for your reader.\u201d I really get off on reading about the psychology of selling and so there are like a few tricks, a few things that happen in copy, where you can like pull them out and be like, \u201cThis increased trust in your readers,\u201d and then you like link them to that New York Times article about ellipses or whatever. They feel like they\u2019re learning alongside you, without the stress of actually having to do it themselves.<\/p>\n<p><strong>Kira:<\/strong> Wow, okay. I mean you\u2019re going as far as linking articles and really teaching them as you\u2019re sharing your work with them.<\/p>\n<p><strong>Jessica:<\/strong> I\u2019m going to give you a really stupid example. I co-work at this coffee shop two days a week, and it\u2019s super trendy and modern and hipstery and intimidating. Last time I got a lavender, brown sugar latte, and I was like, \u201cOh my God. What\u2019s happening?\u201d<\/p>\n<p><strong>Kira:<\/strong> Perfect for Instagram.<\/p>\n<p><strong>Jessica:<\/strong> Oh, yeah. No, I Insta\u2019d the hell out of that bad boy. One of the baristas there always wears these giant like cowboy-ish hats, but they\u2019re like made out of felt, sort of. They have like this band on it and all these feathers. I thought he was a total d-bag for like a year. It wasn\u2019t until, literally, yesterday it was slow, and I was talking to him about his hat as he was making my latte. He had grown up on a farm in South Africa and that hat had been given to him by someone on the farm, like the night before he\u2019d moved to the States when he was 15. So now he wears it as like this whatever. I immediately went from being like, \u201cOh, this guy\u2019s a total f-ing tool,\u201d to being like, \u201cOh my God, I just want to like sit down cross-legged with you on a couch and talk about you know Zack Morris from Saved by the Bell.\u201d<\/p>\n<p>That\u2019s what justifying your copy does for your clients. They can read through it without the comments and be like, \u201cYeah, this is fine. Whatever.\u201d Then you read through it with the comments and they\u2019re like, \u201cOh my gosh. Yeah, no totally. Yeah, how did I miss this? Of course.\u201d<\/p>\n<p><strong>Kira:<\/strong> I love that and I\u2019m going to, definitely, I\u2019m going to snag that and start doing it, as well. I think that makes a lot of sense. I mean, of course, it\u2019s extra time and effort on your end. Like you said, you\u2019re over-delivering. That\u2019s not required. People don\u2019t expect that. But I can see the power in that and also it shifts their perspective, and they view you as really, truly the expert, not just like some word artist.<\/p>\n<p><strong>Jessica:<\/strong> Exactly.<\/p>\n<p><strong>Kira:<\/strong> So, Jess, I want to just ask another question about retainers before we shift gears a bit. But I haven\u2019t worked with retainers, so it\u2019s not my area of expertise, but I\u2019m kind of afraid of them. There may be people who are considering jumping into a retainer. So do you have any advice about just how to manage them properly so that it works for you and you\u2019re not smothered? Because when I picture retainers or think about them, I kind of feel like I\u2019m someone\u2019s \u2026 you know, I\u2019m like their employee, and they can email me at any hour and I have to produce whatever. You know, I just, it freaks me out a bit.<\/p>\n<p><strong>Jessica:<\/strong> I totally get that. There are a couple of things I\u2019d say. First off would be, it does feel like that. It does feel like you\u2019re an employee.<\/p>\n<p><strong>Kira:<\/strong> Okay, so it\u2019s all accurate.<\/p>\n<p><strong>Jessica:<\/strong> Yeah, except, except I will say that like when I took on this big retainer client, I had a lot of the same fears that you have. I made a very conscious effort to set super specific expectations for what she can expect from me. So, like the team knows that if they email me at 7:00 at night, I will not respond until the next day. I told her during our intake like, \u201cI believe that there\u2019s no such thing as a copy emergency, so please do not call me at 1:30 in the morning.\u201d Like, not a thing.<\/p>\n<p>But I also had to shift my mindset to be like, \u201cOkay, is not having 100 percent freedom and instead having 88 percent freedom, but knowing that my bills are paid every month, without fail, is that worth it?\u201d For me, it was. So if I wake up and I feel you know mildly resentful about having to do something or whatever, I just remind myself like, \u201cNot only do I like the client, do I believe in what she\u2019s doing, do I like writing the work, but it\u2019s saving me so much frigging stress.\u201d<\/p>\n<p><strong>Kira:<\/strong> You know you were mentioning that resentment and \u2026 yeah, but resentment can take place regardless of whether it\u2019s a retainer or a project-based client. So, I think you\u2019re right. I mean the positives can definitely outweigh the negatives. So that was helpful to hear, especially for anyone considering potentially jumping into that retainer relationship. It sounds like you just have to protect yourself from the beginning and be super clear.<\/p>\n<p><strong>Jessica:<\/strong> Yes. Otherwise, it\u2019ll drive you nuts.<\/p>\n<p><strong>Rob:<\/strong> So, we\u2019ve sort of been dancing around your process and asking various questions I think that touch on your process, Jess. When you bring on a client or start to engage, what does that look like? Sort of walk us through. I know there are no typical projects, but sort of average out the project. What does that look like\u2014working with you, what you\u2019re providing for them at each step.<\/p>\n<p><strong>Jessica:<\/strong> When I get an inquiry email, I email them back with a template I have saved in my Google Canned Responses, that\u2019s basically like, \u201cHey, it\u2019s so great to hear from you. Before I bore you with too many details, let me lay this out for you: 1) Check out my prices, so you don\u2019t want to slap me with a fish later.\u201d It\u2019s a link to just like on my Services page on my site. I have starting prices for things, so people get a good idea of like \u2026 if they want their whole site done for under $500, I\u2019m probably not the best fit for them. So, I say that. 2) I let them know my next available start date. 3) I let them know that I do not create blog content from scratch, I just like edit preexisting blog posts. If they are cool with all those three qualifiers, then I send them a link to schedule a call.<\/p>\n<p>It\u2019s an Acuity link because I\u2019m an Acuity junkie for life. They book their slot, it\u2019s like a free 30-minute \u201chey let\u2019s talk\u201d call. Before that call, they fill out a Typeform, that\u2019s relatively brief. It\u2019s mostly just like, \u201cWhat are you looking for? What\u2019s your timeline? What\u2019s your budget?\u201d The last question is like, \u201cHow sweet are your dances moves,\u201d obviously important. So after that, we hop on the call and rap about their project. Within 24 hours, I send them a quote via email. I don\u2019t do anything fancy at all for quotes. It\u2019s all just in a plain text email. I list what they\u2019re getting, what the total price is for the project. If they accept, we do 50 percent deposit, 50 percent 30 days later. All my start dates are Mondays.<\/p>\n<p><strong>Kira:<\/strong> Why is that?<\/p>\n<p><strong>Jessica:<\/strong> I feel most organized on Mondays. I like being able to start the week on like a fresh foot with clients, and it rounds it out really nicely. I do two-week turnarounds on everything I do, so the first week I write behind the scenes, by myself. Then, the Friday of that first week, I send them their deliverables. By Monday, they get feedback back to me in the Google doc, via comments. Then, I do the edits. Usually, it\u2019s done by then, but if we need one more small round of edits, then we do that also. But it\u2019s all, like I don\u2019t use super fancy software. I make it as simple and clean as I can for me and my clients because we\u2019re all busy as heck.<\/p>\n<p><strong>Kira:<\/strong> When you\u2019re busy behind the scenes writing, what\u2019s actually happening during that week? What does your research look like? You mentioned you listen to music. You try to find the right playlist. What\u2019s happening behind the scenes?<\/p>\n<p><strong>Jessica:<\/strong> Every day starts with me getting to Inbox Zero because I cannot focus unless I\u2019m at Inbox Zero, which is a curse.<\/p>\n<p><strong>Rob:<\/strong> Oh, wow.<\/p>\n<p><strong>Jessica:<\/strong> Yeah.<\/p>\n<p><strong>Kira:<\/strong> Wow!<\/p>\n<p><strong>Jessica:<\/strong> Well, like right now I have like-<\/p>\n<p><strong>Rob:<\/strong> Yeah, I think that would freeze me for the next six months. That\u2019s not happening.<\/p>\n<p><strong>Kira:<\/strong> He\u2019s out. The podcast is shutting down.<\/p>\n<p><strong>Jessica:<\/strong> \u2026I do that so that I start every day with just like a completely empty, clean slate. My head is clear. I\u2019m set. I sit down. I turn on the playlist for the client that I, presumably, had made. If not, I\u2019ll put it together. I have a lot of \u2026 like I have a core group of like three playlists that I\u2019ll just cycle through for a lot of my clients because they fall into similar categories.<\/p>\n<p><strong>Kira:<\/strong> I want your playlist so bad.<\/p>\n<p><strong>Jessica:<\/strong> Yeah, I can see if I can figure out how to \u2026 do that. I can just share them on Spotify, right?<\/p>\n<p><strong>Rob:<\/strong> Yeah, do. Send us a link. We\u2019ll link to it in the show notes.<\/p>\n<p><strong>Kira:<\/strong> Yeah.<\/p>\n<p><strong>Jessica:<\/strong> Yeah, cool. So I do that and get all setup, and I have a cup of peppermint tea in my \u201cWorld\u2019s Best Boss\u201d mug, that I bought the day I quit my job. I wish I had some magical thing where I\u2019m like, \u201cAnd then I close my eyes and the words flow through my fingertips like a waterfall.\u201d I mean I struggle. I curse at the screen. I look up inspirational quotes on Pinterest to remind myself I\u2019m not a failure.<\/p>\n<p><strong>Kira:<\/strong> Those do come in handy.<\/p>\n<p><strong>Jessica:<\/strong> Neil Gaiman, at some point, wrote a post somewhere that\u2019s like advice for young writers that I\u2019ve been reading when I feel down in the dumps about my writing, since I was 19 or something. So I\u2019ll revisit that, you know. It\u2019s trial and error, like I word dump. I try to just like vomit out as much as I can, like the whole site of just riffing, and then I\u2019ll go through. Usually, I\u2019ll like take a break after \u2014 I walk the dog, eat some food, whatever. Then, come back to it, and that\u2019s when I start doing the edits, and I\u2019ll reorganize sections and add in big headlines and stuff like that. But the biggest hurdle for me has always been just getting the words on the page and starting that doc. So, that\u2019s what I do first, to just get it on there.<\/p>\n<p><strong>Kira:<\/strong> What about with just \u2026 you mentioned that you are taking on extra projects now. You\u2019re saving up for the wedding. So when you\u2019re in kind of that crazy zone of lots happening, are you working days and evenings? Weekends? How do you structure it so you still have a life? Or do you just kind of forget about the life and just go all-in and just bust it out?<\/p>\n<p><strong>Jessica:<\/strong> I am a self-admitted workaholic. I\u2019m a workaholic and I\u2019m not endorsing this, PS, but I think I\u2019ve only taken like two or three full days off since the first of the year.<\/p>\n<p><strong>Rob:<\/strong> Including weekends?<\/p>\n<p><strong>Jessica:<\/strong> Yeah.<\/p>\n<p><strong>Rob:<\/strong> Wow.<\/p>\n<p><strong>Jessica:<\/strong> Yeah. Because right now, I\u2019m in this position where I\u2019m scaling so fast and I\u2019m growing so fast, I don\u2019t want to bring someone else on. I\u2019m interested in having an umbrella of people underneath of me. So, I\u2019m just kind of doing what I have to do to see where this wild adventure takes me. Like I don\u2019t want to be 50 and working 60 hours a week, but you know being 28 and working 60 hours a week, like that\u2019s okay. That\u2019s okay for now. My dog can deal for a couple months.<\/p>\n<p><strong>Rob:<\/strong> Yeah, wow.<\/p>\n<p><strong>Jessica:<\/strong> So yeah, I\u2019m working mornings, nights, weekends. There is a caveat to that, and that is that I have Type II Bipolar. There are some days when I cannot work \u2014 when I can\u2019t get out of bed, when I\u2019m so anxious I\u2019m throwing up \u2014 things like that. So, my relentless work habits and the trust that I build with my clients means that I have the luxury of guiltlessly taking those self-care days to do what I need to do for myself and my life, and then seamlessly jump back into that work when I\u2019m ready, without missing a beat.<\/p>\n<p><strong>Rob:<\/strong> I love your process. It\u2019s really interesting. If I were a client, what is sort of the thing that I could expect to pay to work with you to get an average project done?<\/p>\n<p><strong>Jessica:<\/strong> It depends on the client, which I know is not super helpful. But I mean a good litmus is that for a homepage, I would charge like $798. Emails, like one email, is $298. Those are probably going up because I\u2019ve recently found the emails take me for-frigging-ever, you guys.<\/p>\n<p><strong>Rob:<\/strong> Yeah.<\/p>\n<p><strong>Kira:<\/strong> Me, too. Me, too. I\u2019m raising my email rates, too.<\/p>\n<p><strong>Rob:<\/strong> The perceived value of an email \u2026 yeah, it\u2019s crazy.<\/p>\n<p><strong>Jessica:<\/strong> Yeah, it really is. I had no idea. It\u2019s only been \u2026 like, Kira, that series I worked on with you was the first like big email series I\u2019ve ever written. So this is totally new to me.<\/p>\n<p><strong>Kira:<\/strong> Oh, wow. Yeah. Which was so good, too. So on point.<\/p>\n<p>Yeah, I\u2019ve realized recently \u2026 my emails, they\u2019re like little, mini-sales pages. They take a lot of time. But anyway, yeah, everyone raise your rates. Raise your email rates.<\/p>\n<p><strong>Jessica:<\/strong> Raise your email rates.<\/p>\n<p>So I would say that in the big spectrum of copywriting, I\u2019d say I\u2019m pretty like middle of the road in terms of rates. That is on purpose.<\/p>\n<p><strong>Rob:<\/strong> Why is that? What\u2019s the purpose?<\/p>\n<p><strong>Jessica:<\/strong> I\u2019m really, this is \u2026 people are going to be so mad at me. I\u2019m really over this whole like, \u201cOh, you\u2019re a freelancer? Charge what you want. Charge what you\u2019re worth.\u201d No, that\u2019s not the way business works. Charge what your work is worth to your clients. Charge what your work is worth, not what your life is worth, not what your freedom is worth.<\/p>\n<p>You are providing a service and you are a business owner, so run your bleeping business. That\u2019s my sense on that. So I very like carefully and intentionally raised my prices when clients have come back to me and been like, \u201cOh, this sales page you wrote me increased my profits by 800 percent.\u201d Like well, time to bump up my rates a little bit. So they\u2019ve been really tiny baby steps. I never like wake up and I\u2019m like, \u201cOh, I feel like hot shit today. I\u2019m going to double my prices.\u201d It\u2019s just not for me.<\/p>\n<p><strong>Rob:<\/strong> Okay. Makes sense. So another thing I want to ask sort of related to your process. You\u2019ve managed to bring on several, what people would say are big named clients. Is your approach to them any different? Do they just find you? How did that happen?<\/p>\n<p><strong>Jessica:<\/strong> Word of mouth. The first big client I had ever gotten was AAA. I did a campaign where I compared New Jersey to Gotham City, and it was so fun! So that was my first big one, and then it kind of dropped off the radar. I was like, \u201cOkay, well, that\u2019s kind of the end of that.\u201d Then, I got contacted by Dove, who actually offered me a position, like a full-time copywriter position in Maryland. It wasn\u2019t the right fit for me, so I said no, but they still brought me on to work on a commercial script with them, remotely. I did that in December. That went well, and so then you know they\u2019re kind of referring me to other people in that circle to get my toes in there. So, it\u2019s all been word of mouth and luck. So much luck, and I cannot stress that enough.<\/p>\n<p><strong>Kira:<\/strong> Why do you say luck?<\/p>\n<p><strong>Jessica:<\/strong> It\u2019s a very much like being in the right place at the right time. Like, if I had been having an off day and my email to AAA like hadn\u2019t been engaging enough, I never would have gotten that client. Then, it wouldn\u2019t have created that domino effect across everyone else. Actually, now that I think about it, AAA found me because of Acuity.<\/p>\n<p><strong>Kira: <\/strong>So maybe it\u2019s not luck, but it\u2019s because you\u2019re super talented and you wrote a really killer first email. No, it couldn\u2019t be that.<\/p>\n<p><strong>Jessica:<\/strong> Hmm, it\u2019s because actually I\u2019m a Mob Boss and so everyone\u2019s real scared of me.<\/p>\n<p><strong>Kira:<\/strong> Okay, Jess, I wanted to ask you because I like asking this question. You\u2019ve seen other copywriters, like you\u2019re in the space. Where do you think other copywriters, whether they\u2019re new or maybe they\u2019re experienced, are kind of missing opportunities or could be better, but they\u2019re not doing this or just based off your experience and what\u2019s working for you?<\/p>\n<p><strong>Jessica: <\/strong>Oh, yeah. People are going to be mad about this one, too. Ellipses \u2026 ellipses.<\/p>\n<p><strong>Rob:<\/strong> Don\u2019t say it. Don\u2019t say it.<\/p>\n<p><strong>Jessica:<\/strong> Oh my God, ellipses, you guys.<\/p>\n<p><strong>Kira:<\/strong> No!<\/p>\n<p><strong>Jessica:<\/strong> To be fair\u2026 to be fair, to be fair it\u2019s only\u2026 I\u2019ve seen so many teasers, like little pre-headline things that are like, \u201cWant to know the number one secret\u2026 to blah blah blah,\u201d and I\u2019m like, \u201cDo I want to know the number one secret to what?\u201d Like I read it like, \u201cDo you want to know the number one secret to\u2026 \u201c So, I just hate it. I hate it. It\u2019s a pet peeve.<\/p>\n<p><strong>Rob:<\/strong> Don\u2019t subscribe to <em>The Copywriter Club<\/em> email then because I stuff it full of ellipses.<\/p>\n<p><strong>Jessica:<\/strong> Too late. It\u2019s too late, Rob.<\/p>\n<p><strong>Rob:<\/strong> I\u2019m going to put in extras this week.<\/p>\n<p><strong>Jessica:<\/strong> Oh man, I hope so. They\u2019re like extra sprinkles. Perfect.<\/p>\n<p>Also, I would say like, I think, and Kira, you probably have noticed, too, like copywriting with personality has started gaining some momentum. People are feeling more comfortable not only expressing themselves in their writing, but companies are feeling more comfortable injecting that humor. Lianna does, obviously, some amazing stuff with that, too. But I\u2019m excited for these really, really big companies to use humor, like if Dove had let me write in my natural, humor-laced voice. I think that will be really powerful, and that\u2019s a major hole in the market and something we\u2019ll see filled probably in the next \u2026 I\u2019d say like six to eight years.<\/p>\n<p><strong>Kira:<\/strong> Interesting. So they just haven\u2019t caught on yet or the leadership has not caught on yet.<\/p>\n<p><strong>Jessica:<\/strong> Yeah, I was naming an event for a big brand the other day, and I wanted to use AF because they want to appeal to like the millennial, flower-crown-wearing carnival crowd. They\u2019re like, \u201cNo, no, no, too trendy.\u201d I was like, \u201cNo, but you want to be trendy.\u201d So, it\u2019ll happen.<\/p>\n<p><strong>Kira:<\/strong> All right, well I\u2019ve got one last question for you. You know because I just want to know where you\u2019re going and what you\u2019re scaling to. Because I think you mentioned that, \u201cYou know I\u2019m scaling and putting in the work now,\u201d so you don\u2019t have to work when you\u2019re \u2026 well not that you don\u2019t have to work, you don\u2019t have to work crazy hours when you\u2019re 60. What are you building right now? If you don\u2019t mind sharing that with us.<\/p>\n<p><strong>Jessica:<\/strong> Marian Schembari and I are working on a set of templates that can be reused, over and over and over again, for business owners and copywriters, for things like sales pages. Then, trying to figure out how to move away from one-on-one client work, without being like a Facebook coach, mostly, because I\u2019m just not interested in doing that right now. I don\u2019t know the future is a wide, wild, open space. I am so excited to tiptoe through the tulips.<\/p>\n<p><strong>Rob:<\/strong> This has been a great interview, Jess. If people want to connect with you online, find out more about you, read the crazy things that you\u2019ve written and some of the un-crazy things, where would they look for you?<\/p>\n<p><strong>Jessica:<\/strong> My company website is: verveandvigour.com. It\u2019s V-I-G-O-U-R. That has like portfolios, site info, blah blah blah. Of course, friend me on Facebook. I\u2019m super friendly. That\u2019s all. That\u2019s all I got for you.<\/p>\n<p><strong>Kira:<\/strong> Thank you, Jess. I really appreciate your time. This has been really fun.<\/p>\n<p><strong>Rob:<\/strong> Yeah, it\u2019s been great.<\/p>\n<p><strong>Jessica:<\/strong> Yeah, this was great.<\/p>\n<p>You\u2019ve been listening to\u00a0<em>The Copywriter Club Podcast<\/em>\u00a0with\u00a0<a href=\"http:\/\/www.airstory.co\/club?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Kira Hug<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.brandstoryonline.com?utm_source=thecopywriterclub.com&amp;utm_medium=shownotes\">Rob Marsh<\/a>. Music for the show is a clip from Gravity by Whitest Boy Alive, available in iTunes. If you like what you\u2019ve heard, you can help us spread the word by subscribing in iTunes and by leaving a review. For show notes, and full transcript, and links to\u00a0<a href=\"http:\/\/bit.ly\/2irulZp\">our free Facebook community<\/a>, visit\u00a0<a href=\"https:\/\/thecopywriterclub.com\">thecopywriterclub.com<\/a>. We\u2019ll see you next episode.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Copywriter Jessica Manuszak joins Kira and Rob to talk all things copy for the 38th episode of The Copywriter Club Podcast. Jessica specializes in capturing the unique voice of her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[2],"tags":[54,3],"class_list":["post-731","post","type-post","status-publish","format-standard","hentry","category-podcast","tag-jessica-manuszak","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak - The Copywriter Club<\/title>\n<meta name=\"description\" content=\"[interview] with copywriter Jessica Manuszak about her process, her &quot;mixtape&quot; secret for getting &quot;into the mood&quot; to write, how she justifies copy and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak - The Copywriter Club\" \/>\n<meta property=\"og:description\" content=\"[interview] with copywriter Jessica Manuszak about her process, her &quot;mixtape&quot; secret for getting &quot;into the mood&quot; to write, how she justifies copy and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/\" \/>\n<meta property=\"og:site_name\" content=\"The Copywriter Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-20T07:45:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-04T04:39:43+00:00\" \/>\n<meta name=\"author\" content=\"rob Marsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:site\" content=\"@copywriterclub\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rob Marsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"33 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/\"},\"author\":{\"name\":\"rob Marsh\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\"},\"headline\":\"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak\",\"datePublished\":\"2017-06-20T07:45:07+00:00\",\"dateModified\":\"2018-01-04T04:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/\"},\"wordCount\":6694,\"commentCount\":0,\"keywords\":[\"Jessica Manuszak\",\"Podcast\"],\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/\",\"url\":\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/\",\"name\":\"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak - The Copywriter Club\",\"isPartOf\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#website\"},\"datePublished\":\"2017-06-20T07:45:07+00:00\",\"dateModified\":\"2018-01-04T04:39:43+00:00\",\"author\":{\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\"},\"description\":\"[interview] with copywriter Jessica Manuszak about her process, her \\\"mixtape\\\" secret for getting \\\"into the mood\\\" to write, how she justifies copy and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thecopywriterclub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thecopywriterclub.com\/#website\",\"url\":\"https:\/\/thecopywriterclub.com\/\",\"name\":\"The Copywriter Club\",\"description\":\"Ideas and habits worth stealing from top copywriters\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thecopywriterclub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0\",\"name\":\"rob Marsh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg\",\"caption\":\"rob Marsh\"},\"url\":\"https:\/\/thecopywriterclub.com\/author\/rob\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak - The Copywriter Club","description":"[interview] with copywriter Jessica Manuszak about her process, her \"mixtape\" secret for getting \"into the mood\" to write, how she justifies copy and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/","og_locale":"en_US","og_type":"article","og_title":"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak - The Copywriter Club","og_description":"[interview] with copywriter Jessica Manuszak about her process, her \"mixtape\" secret for getting \"into the mood\" to write, how she justifies copy and more.","og_url":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/","og_site_name":"The Copywriter Club","article_publisher":"https:\/\/www.facebook.com\/groups\/thecopywriterclub\/","article_published_time":"2017-06-20T07:45:07+00:00","article_modified_time":"2018-01-04T04:39:43+00:00","author":"rob Marsh","twitter_card":"summary_large_image","twitter_creator":"@copywriterclub","twitter_site":"@copywriterclub","twitter_misc":{"Written by":"rob Marsh","Est. reading time":"33 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#article","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/"},"author":{"name":"rob Marsh","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0"},"headline":"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak","datePublished":"2017-06-20T07:45:07+00:00","dateModified":"2018-01-04T04:39:43+00:00","mainEntityOfPage":{"@id":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/"},"wordCount":6694,"commentCount":0,"keywords":["Jessica Manuszak","Podcast"],"articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/","url":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/","name":"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak - The Copywriter Club","isPartOf":{"@id":"https:\/\/thecopywriterclub.com\/#website"},"datePublished":"2017-06-20T07:45:07+00:00","dateModified":"2018-01-04T04:39:43+00:00","author":{"@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0"},"description":"[interview] with copywriter Jessica Manuszak about her process, her \"mixtape\" secret for getting \"into the mood\" to write, how she justifies copy and more.","breadcrumb":{"@id":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thecopywriterclub.com\/copywriter-jessica-manuszak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecopywriterclub.com\/"},{"@type":"ListItem","position":2,"name":"TCC Podcast #38: Creating a Unique Voice with Jessica Manuszak"}]},{"@type":"WebSite","@id":"https:\/\/thecopywriterclub.com\/#website","url":"https:\/\/thecopywriterclub.com\/","name":"The Copywriter Club","description":"Ideas and habits worth stealing from top copywriters","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecopywriterclub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/c4c8cf6df1aaafdf81ad4d64884696a0","name":"rob Marsh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecopywriterclub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f6076aa3cc5830d04b76cee79c3d108f2edb50783afbf30fd2d558269d07ce0?s=96&d=monsterid&r=pg","caption":"rob Marsh"},"url":"https:\/\/thecopywriterclub.com\/author\/rob\/"}]}},"_links":{"self":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/comments?post=731"}],"version-history":[{"count":0,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/posts\/731\/revisions"}],"wp:attachment":[{"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/media?parent=731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/categories?post=731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecopywriterclub.com\/wp-json\/wp\/v2\/tags?post=731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}