So Nikon’s latest online competition has drawn much attention… After a seemingly picturesque photo is more than meets the eye.

First up, we have the picture in question…

What appeared on Facebook:

Soon, some Sherlock noticed a white box around the airplane… Then, the Internet took over. Apparently the winning entry walked away with a Nikon trolley bag, and we feel some of these entries deserve that (and more) too.

Reuben Reynoso

Minister Tan Chuan Jin

Singapore Civil Defence Force

Christine DeSimone

John Hryniuk

Tom Ignatius

Adrian Lam

Mezame Shashin Ka

Vato915

Alex Hauck

Alf Chern

Render Brant

Zhirong Fu

Efan Amran 

JJ Lin

Naoki Tsukumo

Glenn Guan

Even Singapore’s blogfather, Mr Brown, joins in the action

Nikon then apologised, but was it too little too late?

Canon (no surprise there) had already weighed in, garnering their users to flood the internet with their close-ups of aeroplane. Also, the SCDF, known for their witty social media takes, and even Minister Tan Chuan-Jin joined in the fun.

Do you shoot Nikon too?